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May 4, 2022

ForwardKeys Presentation – State of Play for European Tourism 2022

The presentation to accompany the webinar with our data partner Forward Keys, covering the global outlook in 2002, changes in booking patterns, European recovery, impact of the war in Ukraine and forecasts for the remainder of 2022.
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May 3, 2022

ETOA Webinar | Climate action and tourism: turning plans into practice

Watch this practical discussion about the travel industry and climate action with a panel of experts on carbon reduction, sectoral advocacy and consultancy. They provide current insight into what organisations of all sizes can do, and talk through the challenges and opportunities as plans turn into action.
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April 26, 2022

ETC and Atout France ‘Restarting Tourism for the Better: Performance of European Tourism Before, During and After Covid-19’

A report full of helpful insights, charts and tables that shines a light on how European tourism had been performing during the decade ahead of the pandemic, the dramatic impact that the crisis has had on the sector, and how prospects for recovery are shaping up.
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April 26, 2022

UNWTO Barometer March 2022

Latest edition of the UNWTO Tourism Barometer summarised by the line “tourism enjoys a strong start to 2022 while facing new uncertainties”. Data is presented showing the performance of different world regions in 2021 along with bespoke analysis that considers the likely impact of the conflict in Ukraine on international tourism.
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April 26, 2022

ETC Monitoring sentiment for domestic and intra-European travel Wave 11

The eleventh wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during March, the study found that three in four Europeans were intending to take a trip during the next six months.
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April 21, 2022

USTOA Webinar | Europe Update with ETOA & ETC

Tom Jenkins, CEO of ETOA and Eduardo Santander, CEO of ETC, represent respectively the public and private sectors in inbound tourism to Europe. They looked at what has happened, is happening and what might occur in the European tourism economy.
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April 20, 2022

Webinar | Supporting tourism’s recovery: destination and regional perspectives

CityDNA, ETOA and NECSTouR represent city destinations, the travel trade and regional governments’ tourism interests. Developing mutual benefit while securing a safe space for a vibrant visitor economy is our common concern.
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April 5, 2022

Mediterranean Insight Session | Part of VIVA 2022

As part of the VIVA 2022 workshop programme there was a 30 minute discussion from tourism insight experts.
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March 24, 2022

Webinar | Rebuilding city tourism through product diversification

City tourism will regain strength in 2022 and due to built-up demand from global and European source markets many destinations expect 2019 volumes to be reached by 2023. In this webinar we discuss how dialogue between destinations and in-bound tour operators can support a healthy growth in city tourism.
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March 24, 2022

2022 Market Update: Nordic Networking Voyage

The slide deck from our Nordic Networking Voyage with our partners at the Nordic Tourism Collective. It gives a market update on prospects for 2022 in the Nordic and Baltic regions, as well as discussion of the human resourcing issues facing the industry.
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March 14, 2022

ALVA UK Attractions Recovery Wave 11

The eleventh wave of a sentiment tracker looking at the views of the attractions-going population in the UK. Encouragingly the study finds that only 10% say that their anxiety is strong enough to deter them from visiting an indoor attraction, although a much larger minority remain wary about large crowds, especially in indoor settings.
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March 14, 2022

Tourist Board Insights | Sweden

A summary of insight and research published by Visit Sweden.
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March 14, 2022

Tourist Board Insights | Spain

A summary of insight and research published by Turespaña.
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March 14, 2022

Tourist Board Insights | Slovenia

A summary of insight and research published by the Slovenian Tourist Board.
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March 14, 2022

Tourist Board Insights | Scotland

A summary of insight and research published by Visit Scotland.
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March 14, 2022

Tourist Board Insights | Netherlands

A summary of insight and research published by the Netherlands Board of Tourism & Conventions.
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March 14, 2022

Tourist Board Insights | Malta

A summary of insight and research published by the Malta Tourism Authority.
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March 14, 2022

Tourist Board Insights | Lithuania

A summary of insight and research published by the Lithuanian State Department of Tourism.
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March 14, 2022

Tourist Board Insights | Ireland

A summary of insight and research published by Tourism Ireland and Fáilte Ireland.
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March 14, 2022

Tourist Board Insights | Germany

A summary of insight and research published by the German National Tourist Board.
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March 14, 2022

Tourist Board Insights | Flanders

A summary of insight and research published by Tourism Flanders.
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March 14, 2022

Tourist Board Insights | Finland

A summary of insight and research published by Visit Finland.
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March 14, 2022

Tourist Board Insights | Estonia

A summary of insight and research published by Visit Estonia.
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March 14, 2022

Tourist Board Insights | Croatia

A summary of insight and research published by the Croatian National Tourist Board.
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March 3, 2022

ETOA Travel Trade Masterclass | Asian demand

In this session, guest panellists will discuss prospects for 2022, planning cycles and product development for their European products and tours.
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February 24, 2022

Webinar ETOA | Prospettive sulla ripresa del turismo in Italia

E’ iniziato un nuovo anno ed è tempo di fare il punto sul 2021 e volgere gli occhi e le speranze al 2022. Quali lezioni possiamo imparare dall’anno appena trascorso e quali sono gli elementi che ci permetteranno di aiutarti a raggiungere i tuoi obiettivi entro il 2022?
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February 22, 2022

ETC Trends and Prospects Q4 2021

A comprehensive look at recent trends and near-term prospects for European tourism which finds that Europe welcomed an estimated 62% fewer arrivals in 2021 than in 2019. Domestic travel is expected to exceed pre-pandemic levels in 2022 but international tourism is not expected to do so until 2024.
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February 22, 2022

ETC Monitoring sentiment for domestic and intra-European travel Wave 10

The tenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during late December the study found travel intentions to have dipped, with fewer having made a definite booking, largely as a result of heightened uncertainty brought about by the emergence of the Omicron variant.
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February 17, 2022

ETOA Webinar | Mediterranean product and demand

In this free webinar we explore product development and diversification in the Mediterranean region and current demand from global source markets. Expert panellists will share insights about evolving travel trends and business needs and we will discuss prospects for 2022, planning cycles and product development for the region.
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January 24, 2022

UNWTO Barometer Jan 2022

An overview of international tourism performance in 2021 showing that while there was some year-on-year growth, volumes remain far short of those seen in 2019. Growth is anticipated in 2022 but even the more optimistic scenario sees volumes 50% below 2019 by the end of the current year. The panel of experts questioned by UNWTO now mostly believe that it will be 2024 or later before we return to pre-pandemic levels.
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January 11, 2022

Nordic Get Together #8 Demand in 2022

Webinar: As the recovery approaches, what are buyers of Nordic and Baltic programmes looking for in 2022. How do they see their customer enquiries and demand? Our panel of experts give their insights.
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December 20, 2021

ETOA Webinar | Prospects for inbound tourism into Wales

Our industry experts will discuss the prospects for recovery in 2022, and what is needed to capitalise on future demand. We will also cover how suppliers might use the travel industry to distribute their products.
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December 13, 2021

European Commission – Regional impacts of the COVID-19 crisis on the tourist sector

A hefty tome from DG Regio that describes the tourism ecosystem in Europe through a series of destination typologies, and examines the impact of COVID-19 on them. It takes a broader look at tourism trends (both those from pre-pandemic and those brought about by it) and considers policy initiatives that can promote sustainable tourism.
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December 13, 2021

Tourism Economics – Airbnb, an economic engine in the EU27

A report produced on behalf of Airbnb setting out its importance to the EU27 labour market, its increasing geographical dispersion away from cities towards more rural area and its resilience during the pandemic.
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December 13, 2021

UNWTO The Economic Contribution of Tourism and the Impact of COVID-19

A report that takes a detailed look at how important tourism was to economies right around the world pre-pandemic and explores the dramatic impact that COVID-19 has had on the sector over the past two years.
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November 22, 2021

WTTC Report on Investment in Travel and Tourism

A report which highlights the reduction in travel and tourism during the pandemic and the need for capital investment to help bolster recovery. The focus is on ensuring destinations develop an ‘enabling environment’ for investment, and that it is targeted at market segments offering the greatest growth opportunities.
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November 17, 2021

ETC Trends and Prospects Q3 2021

A comprehensive look at recent trends and near-term prospects for European tourism which confirms that Europeans did travel in substantial numbers during the peak summer months, but primarily on domestic or inter-regional trips, while long-haul tourism remained in the doldrums. Included in this edition is a feature examining the possibility that the pandemic will have brought an end to an era of increasingly low-cost travel.
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November 17, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 9

The ninth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during September the study found sentiment to have remained high with 66% planning to travel between October 2021 and March 2022 and only 15% now saying they do not plan to travel due to COVID-19.
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October 19, 2021

Visit Britain Inbound COVID-19 Sentiment Tracker – Wave 3

A survey of 7.500 potential travellers conducted in later summer 2021 across 13 markets in Europe, Asia and North America with a focus on potential trips to Britain, looking at intentions, the planning process and travel preferences. A panoply of tables and charts helps to fill a comprehensive 128-page report including results for each of the markets covered by the study.
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October 19, 2021

Amadeus Rebuild Travel Survey 2021

Findings from a survey of 1,000 international travellers in 9 countries across the globe, which finds that while the majority are eager to travel internationally there remains concern regarding the clarity of guidelines/restrictions as well as the potential risk of catching COVID-19 while travelling.
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October 19, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 8

The eighth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during July the study found sentiment to have remained high with 68% planning to travel between July 2021 and January 2022 and only 15% now saying they do not plan to travel due to Covid-19.
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September 16, 2021

Data Appeal and Sojern Report: Italian Tourism 2021

A 15-page report considering the performance of the tourism sector during summer 2021 and looking ahead to prospects for autumn. The focus of the report is on Italy, but includes a number of other destinations across Europe. It suggests that while there has been a strong bounce-back pre-Covid levels are yet to be achieved, with August flight bookings to Italy being 46% down on 2019.
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September 16, 2021

ALVA UK Attractions Recovery Wave 10

The tenth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues to increase while the hesitant “waiting to see what happens” segment has dropped to around 30% of the market.
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July 29, 2021

YouGov International Travel and Tourism Report 2021

Detailed analysis of the international tourism arena, exploring where people intend to travel, what they are looking for and what is holding them back, based on responses from 185,000 consumers across 25 markets. Analysis looks at intentions to travel, both leisure and business, which markets are likely to return the fastest and whether travellers are becoming more “responsible” in their attitudes.
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July 29, 2021

Reiseanalyse German Outbound Holiday Travel Reopening

An exploration of how German citizens currently feel about holiday travel with plenty of charts based on ReiseAnalyse data, examining their plans for the remainder of the year and delving into the need for marketers to understand individual market segments as opposed to basing their decisions on the “average” consumer, as at present there is considerable variation in consumer attitudes.
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July 29, 2021

Eurostat short-stay accommodation bookings via collaborative economy platforms

Headline results from newly available data on bookings made in 2018 and 2019 across four major Collaborative Economy booking platforms within the EU, revealing that in 2019 the number of nights booked was 14% up on the year before at 554 million. Spain, France and Italy are shown to be the countries within the EU27 seeing the largest volume of nights booked via these platforms.
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July 29, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 7

The seventh wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during May the study found sentiment to have improved markedly compared with the previous wave, continuing the trend from the most recent survey waves.
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July 29, 2021

ETC Trends and Prospects Q2 2021

A comprehensive look at recent trends and near-term prospects for European tourism which indicates there are faint glimmers of hope for summer as vaccination rates increase and some restrictions are eased, but with a note that downside risks remain in relation to the emergence of new variants. Overall inbound arrivals in Europe are forecast to return to 2019 levels in 2024.
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July 29, 2021

ALVA UK Attractions Recovery Wave 9

The ninth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues improved since the previous wave in April with a commensurate decline in the numbers saying they will wait and see what happens for a while, whereas the proportion saying they are unlikely to return any time soon remain stubbornly around one-in-five of those polled.
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June 23, 2021

Reiseanalyse First Results for 2021

Headline findings from the latest wave of the key survey of German holiday travel demand which has been providing insights for more than half a century. Germans took 50% fewer foreign holidays in 2020 than the year before but more domestic holidays than in 2019, while looking ahead to 2021 the report finds that holidays remain of central importance to most Germans and, once permitted, they will return to being enthusiastic holiday travellers.
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