Insight Hub

Displaying category "Destinations"

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March 14, 2022

Tourist Board Insights | Ireland

A summary of insight and research published by Tourism Ireland and Fáilte Ireland.
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March 14, 2022

Tourist Board Insights | Germany

A summary of insight and research published by the German National Tourist Board.
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March 14, 2022

Tourist Board Insights | Flanders

A summary of insight and research published by Tourism Flanders.
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March 14, 2022

Tourist Board Insights | Finland

A summary of insight and research published by Visit Finland.
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March 14, 2022

Tourist Board Insights | Estonia

A summary of insight and research published by Visit Estonia.
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March 14, 2022

Tourist Board Insights | Croatia

A summary of insight and research published by the Croatian National Tourist Board.
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March 3, 2022

ETOA Travel Trade Masterclass | Asian demand

In this session, guest panellists will discuss prospects for 2022, planning cycles and product development for their European products and tours.
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February 24, 2022

Webinar ETOA | Prospettive sulla ripresa del turismo in Italia

E’ iniziato un nuovo anno ed è tempo di fare il punto sul 2021 e volgere gli occhi e le speranze al 2022. Quali lezioni possiamo imparare dall’anno appena trascorso e quali sono gli elementi che ci permetteranno di aiutarti a raggiungere i tuoi obiettivi entro il 2022?
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February 22, 2022

ETC Trends and Prospects Q4 2021

A comprehensive look at recent trends and near-term prospects for European tourism which finds that Europe welcomed an estimated 62% fewer arrivals in 2021 than in 2019. Domestic travel is expected to exceed pre-pandemic levels in 2022 but international tourism is not expected to do so until 2024.
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February 22, 2022

ETC Monitoring sentiment for domestic and intra-European travel Wave 10

The tenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during late December the study found travel intentions to have dipped, with fewer having made a definite booking, largely as a result of heightened uncertainty brought about by the emergence of the Omicron variant.
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February 17, 2022

ETOA Webinar | Mediterranean product and demand

In this free webinar we explore product development and diversification in the Mediterranean region and current demand from global source markets. Expert panellists will share insights about evolving travel trends and business needs and we will discuss prospects for 2022, planning cycles and product development for the region.
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January 24, 2022

UNWTO Barometer Jan 2022

An overview of international tourism performance in 2021 showing that while there was some year-on-year growth, volumes remain far short of those seen in 2019. Growth is anticipated in 2022 but even the more optimistic scenario sees volumes 50% below 2019 by the end of the current year. The panel of experts questioned by UNWTO now mostly believe that it will be 2024 or later before we return to pre-pandemic levels.
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January 11, 2022

Nordic Get Together #8 Demand in 2022

Webinar: As the recovery approaches, what are buyers of Nordic and Baltic programmes looking for in 2022. How do they see their customer enquiries and demand? Our panel of experts give their insights.
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December 20, 2021

ETOA Webinar | Prospects for inbound tourism into Wales

Our industry experts will discuss the prospects for recovery in 2022, and what is needed to capitalise on future demand. We will also cover how suppliers might use the travel industry to distribute their products.
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December 13, 2021

European Commission – Regional impacts of the COVID-19 crisis on the tourist sector

A hefty tome from DG Regio that describes the tourism ecosystem in Europe through a series of destination typologies, and examines the impact of COVID-19 on them. It takes a broader look at tourism trends (both those from pre-pandemic and those brought about by it) and considers policy initiatives that can promote sustainable tourism.
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December 13, 2021

Tourism Economics – Airbnb, an economic engine in the EU27

A report produced on behalf of Airbnb setting out its importance to the EU27 labour market, its increasing geographical dispersion away from cities towards more rural area and its resilience during the pandemic.
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December 13, 2021

UNWTO The Economic Contribution of Tourism and the Impact of COVID-19

A report that takes a detailed look at how important tourism was to economies right around the world pre-pandemic and explores the dramatic impact that COVID-19 has had on the sector over the past two years.
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November 22, 2021

WTTC Report on Investment in Travel and Tourism

A report which highlights the reduction in travel and tourism during the pandemic and the need for capital investment to help bolster recovery. The focus is on ensuring destinations develop an ‘enabling environment’ for investment, and that it is targeted at market segments offering the greatest growth opportunities.
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November 17, 2021

ETC Trends and Prospects Q3 2021

A comprehensive look at recent trends and near-term prospects for European tourism which confirms that Europeans did travel in substantial numbers during the peak summer months, but primarily on domestic or inter-regional trips, while long-haul tourism remained in the doldrums. Included in this edition is a feature examining the possibility that the pandemic will have brought an end to an era of increasingly low-cost travel.
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November 17, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 9

The ninth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during September the study found sentiment to have remained high with 66% planning to travel between October 2021 and March 2022 and only 15% now saying they do not plan to travel due to COVID-19.
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October 19, 2021

Visit Britain Inbound COVID-19 Sentiment Tracker – Wave 3

A survey of 7.500 potential travellers conducted in later summer 2021 across 13 markets in Europe, Asia and North America with a focus on potential trips to Britain, looking at intentions, the planning process and travel preferences. A panoply of tables and charts helps to fill a comprehensive 128-page report including results for each of the markets covered by the study.
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October 19, 2021

Amadeus Rebuild Travel Survey 2021

Findings from a survey of 1,000 international travellers in 9 countries across the globe, which finds that while the majority are eager to travel internationally there remains concern regarding the clarity of guidelines/restrictions as well as the potential risk of catching COVID-19 while travelling.
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October 19, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 8

The eighth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during July the study found sentiment to have remained high with 68% planning to travel between July 2021 and January 2022 and only 15% now saying they do not plan to travel due to Covid-19.
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September 16, 2021

Data Appeal and Sojern Report: Italian Tourism 2021

A 15-page report considering the performance of the tourism sector during summer 2021 and looking ahead to prospects for autumn. The focus of the report is on Italy, but includes a number of other destinations across Europe. It suggests that while there has been a strong bounce-back pre-Covid levels are yet to be achieved, with August flight bookings to Italy being 46% down on 2019.
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September 16, 2021

ALVA UK Attractions Recovery Wave 10

The tenth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues to increase while the hesitant “waiting to see what happens” segment has dropped to around 30% of the market.
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July 29, 2021

YouGov International Travel and Tourism Report 2021

Detailed analysis of the international tourism arena, exploring where people intend to travel, what they are looking for and what is holding them back, based on responses from 185,000 consumers across 25 markets. Analysis looks at intentions to travel, both leisure and business, which markets are likely to return the fastest and whether travellers are becoming more “responsible” in their attitudes.
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July 29, 2021

Reiseanalyse German Outbound Holiday Travel Reopening

An exploration of how German citizens currently feel about holiday travel with plenty of charts based on ReiseAnalyse data, examining their plans for the remainder of the year and delving into the need for marketers to understand individual market segments as opposed to basing their decisions on the “average” consumer, as at present there is considerable variation in consumer attitudes.
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July 29, 2021

Eurostat short-stay accommodation bookings via collaborative economy platforms

Headline results from newly available data on bookings made in 2018 and 2019 across four major Collaborative Economy booking platforms within the EU, revealing that in 2019 the number of nights booked was 14% up on the year before at 554 million. Spain, France and Italy are shown to be the countries within the EU27 seeing the largest volume of nights booked via these platforms.
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July 29, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 7

The seventh wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during May the study found sentiment to have improved markedly compared with the previous wave, continuing the trend from the most recent survey waves.
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July 29, 2021

ETC Trends and Prospects Q2 2021

A comprehensive look at recent trends and near-term prospects for European tourism which indicates there are faint glimmers of hope for summer as vaccination rates increase and some restrictions are eased, but with a note that downside risks remain in relation to the emergence of new variants. Overall inbound arrivals in Europe are forecast to return to 2019 levels in 2024.
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July 29, 2021

ALVA UK Attractions Recovery Wave 9

The ninth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues improved since the previous wave in April with a commensurate decline in the numbers saying they will wait and see what happens for a while, whereas the proportion saying they are unlikely to return any time soon remain stubbornly around one-in-five of those polled.
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June 23, 2021

Reiseanalyse First Results for 2021

Headline findings from the latest wave of the key survey of German holiday travel demand which has been providing insights for more than half a century. Germans took 50% fewer foreign holidays in 2020 than the year before but more domestic holidays than in 2019, while looking ahead to 2021 the report finds that holidays remain of central importance to most Germans and, once permitted, they will return to being enthusiastic holiday travellers.
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May 24, 2021

ETC Trends and Prospects Q1 2021

A comprehensive look at recent trends and near-term prospects for European tourism that rather sits on the fence in terms of the upcoming summer by noting that prospects are “mixed”. Plenty of data is reviewed and suggests that early 2021 witnessed Europe facing stiffer headwinds than other global regions.
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May 24, 2021

ALVA UK Attractions Recovery Wave 8

The eighth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they will return to visiting attractions once permitted continues to improve strongly since the previous wave in March with a commensurate decline in the numbers saying they are unlikely to return for a long time but remain around one-in-five of those polled.
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April 26, 2021

ALVA UK Attractions Recovery Wave 7

The seventh wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they will return to visiting attractions once permitted continues to edge up while those saying they are unlikely to return for a long time edge down in number, but remain around one-in-three.
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April 26, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 6

The sixth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during February the study found sentiment to have improved slightly compared with the previous wave, a trend now becoming well established.
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March 17, 2021

Euromonitor Top 100 City Destinations 2021

Available as a standalone set of slides or with an accompanying 32 minute webinar the analysis looks at how leading global city destinations performed in 2020 and briefly considers trends that may emerge in 2021. Each world region is put under the spotlight looking at city rankings along with a number of city case studies focussing on the ways in which DMOs or NTOs responded to the pandemic.
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March 17, 2021

ETC Trends and Prospects Q4 2020

A comprehensive look back at how European destinations performed in 2020 and what shape recovery in 2021 and beyond may take. The report also discusses the future of business tourism, suggesting that rumours of a permanent decline are misplaced. In addition to taking a look at the aviation and accommodation sectors the report reviews the performance of key origin markets and looks forward to how the economies of European nations and those of important long-haul source markets will perform in the next year or two.
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March 17, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 5

The penultimate of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during late December and January the study found sentiment to have improved slightly compared with the month before for the second consecutive wave of the study.
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February 10, 2021

ETOA Survey – Britain and Ireland Recovery Prospects January 2021

A 2-page summary of the survey ETOA carried out with attendees at our Britain and Ireland Marketplace in January 2021 on the speed with which they anticipate a recovery in demand.
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February 10, 2021

Visit Britain Inbound and Domestic Research Webinar Jan 2021

A 90-minute webinar the bulk of which focusses on newly released findings from a study of international travellers undertaken in December 2020 exploring their travel intentions, ‘activators’ and preferences.
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February 10, 2021

Travel Weekly Insight Annual Report 2020

A detailed look at the UK travel market drawing heavily on recent consumer research that suggests a shift towards domestic travel and away from overseas holidays, but perhaps not to the extent some have suggested. The study is cautious as to the timing of recovery but remans confident that recovery will come. The opinion of experts from Deloitte and organisations representing the tourism sector are interspersed with findings from research among UK consumers to help set the scene for future travel trends.
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February 10, 2021

UNWTO Tourism Highlights 2020

A comprehensive round-up of international tourism in 2019 revealing that all world regions experienced growth in arrivals which reached 1.5 billion, generating $1,481bn of international tourism receipts. The report contains numerous infographics and tables detailing the economic value of the sector and performance of different world regions in 2019, along with the leading destinations and most valuable source markets.
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January 27, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 4

The fourth of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during November and early December the study found sentiment to have improved slightly compared with the month before on the back of encouraging vaccine developments.
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January 11, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 3

The third of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during October and early November the study found sentiment to be deteriorating on the back of rising infection levels and the reintroduction of lockdowns. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment).
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January 11, 2021

ECM Benchmarking Report 16th Edition

The freely available Executive Summary provides a glimpse into the much more detailed analysis available from the full purchasable report. While only scratching the surface of the data and analysis available within the full report the Executive Summary highlights that 2019 was a year of growth for European city destinations, that this growth outstripped regional performance and that all major source markets generated increased levels of visitation than in 2018.
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January 11, 2021

ETC European Tourism Trends and Prospects Q3 2020

A regular report produced by European Travel Commission that is packed with commentary, tables and charts looking at the performance of Europe during the third quarter of 2020. The analysis features projections for potential recovery paths, the performance of the aviation and accommodation sectors and a look at wider economic issues.
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December 31, 2020

ETOA Webinar Archive

ETOA Webinar archive from 2020 and earlier.
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November 11, 2020

ETC Monitoring sentiment for domestic and intra-European travel Wave 1

The first of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. On a positive note the research finds that most remain enthusiastic about travel, and more than half intended to travel within the next six months (the fieldwork was undertaken in August 2020). On the downside this perhaps reinforces the trend for periods of optimism regarding a travel bounce-back to be dashed by events.
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October 12, 2020

ETC Handbook on COVID-19 Recovery for NTOs

A hefty tome that looks at what European NTOs have been doing in the sort-term to mitigate the impacts of the pandemic, but takes a long hard look at the future, seeing the current crisis as an opportunity for NTOs to pivot towards a more sustainability-focussed view of how tourism can develop, thereby benefitting not just visitors but local communities, economies and the environment.
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