Get noticed, build prestige and give your brand maximum visibility in the travel trade industry through our promotional opportunities and exclusive sponsorship programmes.  

Working with ETOA to boost your brand means you can reach and connect with our entire network or a specific segment of your choice. Exposure via our channels can help you reach a variety of new connections: 

  • Newsletters and direct email campaigns reach up to 16,000+ tourism professionals
  • Social media reach of 30,000 connections  
  • In-person events attract up to 800 decision makers from the travel trade 
  • Online events target specific source markets and/or supplier categories and destinations 
  • Our qualified member community consists of 1,100+ companies, 6,000+ tourism professionals including over 1,400+ senior decision makers including CEOs, directors and business leaders 
  • Our global network is made up of tourism professionals from more than 63 countries. 
ETOA Contacts per account categories
Countries represented in ETOA database

We have a range of opportunities available at our in-person and online events as well as through other communication channels such as email, social media and webinars. You can either pick from our variety of opportunities via the below links or we can work with you on a package that will work to cover your needs and suit your budget. Contact us for more information.

Website and Social media

NEW Website advertisement 

Member-exclusive

Maximise your online presence with our website banner ad. Reach thousands of potential customers every day. Increase brand visibility, drive traffic, and boost conversions. Choose the perfect spot for your banner: on our homepage, events page or member search.
Advertising banner 3,000 x 900 px with click-through link of your choice and option to sponsor a banner on one or three pages:

Banner on one page for one month: €400 / £350 + VAT
Banner on three most visited pages for one month: €800 / £700 + VAT

Contact us

NEW Social media advert

Member-exclusive

Captivate ETOA’s social media audience, drive engagement and increase your brand awareness with a dedicated post.

  • LinkedIn: 24,000+ followers
  • X: 8,000 followers.

€200/£170 + VAT per post

Contact us

Email and newsletters

ETOA’s database consists of over 16,000 tourism professionals. Our quarterly newsletter is distributed to the entire database. If you are interested in targeting specific segments of our database, our detailed CRM system allows us to segment our database into company categories, countries, interests and seniority.

Newsletter advertisement 

Member-exclusive

Boost your brand and reach 16,000+ tourism professionals via our monthly ETOA news e-newsletter. Limited availability for each newsletter, ensuring your brand gets noticed. The banner advert includes a trackable link to your website and up to 50 words. Average open rate of over 20%.

€500/£430 + VAT per advertisement

Contact us

Standalone email campaigns 

Member-exclusive

Reach our database by direct email campaigns. We work with you to reach your specific target segment. You can use this opportunity to send out invitations*, promote new offerings and to boost your brand. To ensure exclusivity we only allow a limited number of direct email campaigns per month. 

NEW CAMPAIGN PRICE: €1700/£1500 + VAT

*at our discretion 

Contact us

Email footer branding 

Member-exclusive

The ETOA team uses your logo/banner exclusively on our email footer for an entire month in all direct email correspondence. On average on a monthly basis, across the ETOA team, we send more than 6500 emails. 

€3,000/£2,750 + VAT for 1 month

Contact us

New Member Marketing package

Member-exclusive – new members only

In addition to your B2B marketing introductory campaign included in your joining fee, this enhanced package will promote your brand further. The feature will include 100 words and an image of your choice plus click-through links to your website and ETOA member profile. It will be added in the newsletter New Member Alert seen by over 16,000 industry professionals (open rates over 25%) and on the ‘New Members’ page for one month.

€350/£300 + VAT

Contact us

Webinars

With over 8000 registrations in 2022 and over 4700 so far in 2023, our webinars are popular amongst tourism professionals throughout the world. Topics include source market demand, insight sessions, destination management, product development and other specific topics relevant to the industry. Our archive of webinars can be found here. Upcoming webinars here.

ETOA Webinar sponsor 

Expose your brand name via our popular webinars. Sponsoring webinars include: 

  • Click-through logo on webinar invitations (reaching up to 15,000), 1-2 emails per webinar 
  • Click-through logo on webinar registration page 
  • Logo and tag on Social media campaign(s) 
  • 30 seconds video clip at the start, middle and end of the webinar 
  • Webinar listed on ETOA’s YouTube channel and Insight Hub 

From €500 /£450 + VAT per webinar 

Contact us

Your own dedicated webinar

Let ETOA host and market your webinar of up to 60 minutes. We will invite your target group from our database via email invitation and social media. You will receive all registrants’ details and we will list the webinar on our website and YouTube channel. 

From €3.000/£2,650 + VAT

Contact us

B2B Events

Our promotional opportunities at events are listed below. You can pick and choose from the variety of individual opportunities available per event.

If you are interested in more visibility at our events, our event sponsorship packages might be of interest to you. They are built around an ETOA event of your choice and provide great savings and include a mix of promotional options. Contact Roisin Donnelly for more information about the packages.

In-person

China European Marketplace

24 May 2024

Find out more

Online

ETM | Asia Pacific

10 September 2024

Find out more

Online

Adventure Europe

25 September 2024

Find out more

In-person

Global European Marketplace

31 Oct – 1 Nov 2024

Find out more

Sofie Jensen ETOA
Sofie Jensen
Director of Communications

Contact me about e-marketing

Nadia Falchi ETOA
Nadia Falchi
Marketing Manager

Contact me about e-marketing

Roisin Donnelly ETOA
Róisín Donnelly
Senior Market Manager

Contact me about event sponsorship