Meet the team

Our team, located in London and Brussels, and with representation in Italy, Spain and France is responsible for the day-to-day running of the association’s affairs, such as arrangements of council meetings, events management and marketing, maintaining the website, and communicating with members.

ETOA has an Board & Advisory council and its own Constitution.

CEO

Tom Jenkins

Tom has been CEO of ETOA for twenty years. Tom ensures ETOA’s financial viability and oversees the strategic development of all ETOA projects and practices. This includes keeping ETOA at the forefront of travel industry matters and reporting back to the membership on developments at a European level.
Director General

Tim Fairhurst

Tim manages ETOA’s lobbying activities at EU, national and local levels, ensuring its non-commercial activity, from expert seminars to market research, matches member needs and policy priorities. He heads ETOA’s office in Brussels, liaising closely with industry partners, working groups and country representatives in destination.
Commercial Director

Sean Taggart

Sean is responsible for all of ETOAs commercial activity. He also oversees the internal finance function and is directly responsible for membership growth and retention.
Director of Insight & Business Improvement

Rachel Read

Rachel has two roles: Firstly to drive business improvement through system development that measurably improves the ability of our team to focus on frontline delivery. Secondly, to lead ETOA’s research and insight programme, by leveraging industry and partner analytics to support member benefits, lobbying, media messaging and ETOA’s vision of Better Tourism in Europe.
Director of Events

Arran Wiltshire

Arran is responsible for overseeing all of ETOA’s event activities, including the delivery of its portfolio of annual matchmaking workshops. He also drives the Celestina white-label event services programme and coordinates ETOA’s role in European-level project work.
Director of Communications

Sofie Jensen

Senior Market Manager

Jay Munro-Michell

Jay leads tour operators and technology. His role is to increase ETOA’s international visibility and representation, specifically developing the German speaking, Nordic & non-European markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership reflective of the industry, supplying information & intelligence and running great events.
Senior Market Manager

Róisín Donnelly

Róisín leads suppliers and partnership development.  Her role is to increase ETOA’s international visibility and representation, specifically developing the UK & Irish markets.  Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership reflective of the industry, supplying information & intelligence and running great events.
IT & Systems Manager

Paul Draper

Paul is responsible for the smooth running of our IT and office systems and infrastructure. He is the main point of contact for all non-Salesforce external system and communication providers, and takes responsibility for the cybersecurity of the organisation.
Finance Manager

Adele Minniti

Adele is responsible for payables and receivables ledger, cost and revenue analysis, management accounts, bank reconciliation and file of year end accounts.
Event Manager, Buyer Recruitment

Elisa Li

Elisa’s role has the purpose to increase ETOA’s international visibility and representation, specifically targeting the Asia-Pacific markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership that is reflective of the industry, supplying information & intelligence and running great events.
Policy Manager

Simon Smith

Simon monitors regulatory developments affecting tours operations, from local taxes and city access restrictions, to driving regulations and the possible implications of Brexit. He also works closely with institutional stakeholders at European and national level, and ETOA’s industry partners.
Event Sales Manager

Karen Jensen

Karen leads the event sales and registrations. Her aim is to ensure all attendees have the best possible experience and results at ETOA’s B2B workshops.
Marketing Manager

Nadia Falchi

Nadia assists the Marketing team with all aspects of the delivery of the marketing strategy. Her role includes preparing and distributing email communications, media monitoring, event website maintenance and setting up CRM campaigns.
Marketing & Communications Assistant

Kathryn Russell

Kathryn supports the Communications team in all areas of the business. She plays an important role in making sure email communication, and social media posts are created and sent in a timely manner. Kathryn also updates and improves the organisation’s website and external profile when required.
Event Sales Assistant

Cristian Ionescu

Cristian supports the success of ETOA’s events and their development, working across both sales and the matchmaking process that supports our B2B networking events.
Events Assistant

Kristin Henning

Kristin supports the success of ETOA’s events and their development, working across both sales and operations. 
Business Analyst

Abigail Olabode

Abigail is the data and member service champion of the organisation. She is the primary point of contact for the day-to-day running of the CRM, and generates commercial metrics, dashboards and internal operating procedures.
Membership Support and CRM Assistant

Megha Patil

Megha is the first point of contact for general enquires and assistance requests from our members and prospects. She acts upon these enquires, usually within the Salesforce environment, so that members feel we have provided a good service in this area. Megha makes sure member data is up-to-date, accurate and complete in our system.
Member Support & Office Administrator

Isata Bangurah

Isata supports ETOA members with general queries and ensures the production and dispatch of Tour Guide ID cards. She is also responsible for the smooth running of ETOA’s office.
Credit Control

Naz Ismail

Naz’s role is to support ETOA members with general membership and payment queries. Her role in the Member Engagement Team is to ensure all of our members receive support so that they can maximise their membership benefits and value.
Country Representative, France & Benelux

Yamin Saadi

Yamin’s role has the purpose to increase ETOA’s international visibility and representation, specifically targeting the French & Benelux markets.  Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership that is reflective of the industry, supplying information & intelligence and running great events.
Country Representative, Italy

Danja Nebuloni

Danja is in charge of increasing ETOA’s visibility and representation in the Italian market, as well as supporting the organization’s efforts in its four main areas: policy, membership sales, marketing & PR, and events.
Country Representative, Spain and Portugal

Jorge Traver

Jorge is in charge of increasing ETOA’s visibility and representation in the Spanish and Portuguese market, as well as supporting the organization’s efforts in its four main areas: policy, membership sales, marketing & PR, and events.
Tourism Insight Expert

David Edwards

David is our resident tourism statistician. He contributes to our Insight Hub, statistics webinars and member surveys.