Meet the team
Our team, located in London and Brussels, and representation in Italy, Spain and France is responsible for the day-to-day running of the association’s affairs, such as arrangements of council meetings, events management and marketing, maintaining the website, and communicating with members.
ETOA has an Board & Advisory council and its own Constitution.

CEO
Tom Jenkins
Tom has been CEO of ETOA for twenty years. Tom ensures ETOA’s financial viability and oversees the strategic development of all ETOA projects and practices. This includes keeping ETOA at the forefront of travel industry matters and reporting back to the membership on developments at a European level.

Commercial Director
Sean Taggart

Director of Policy
Tim Fairhurst
Tim manages ETOA’s lobbying activities at EU, national and local levels, ensuring its non-commercial activity, from expert seminars to market research, matches member needs and policy priorities. He heads ETOA’s office in Brussels, liaising closely with industry partners, working groups and country representatives in destination.

Director of Insight
Rachel Read
Rachel leads ETOA’s research and Insight programme, leveraging industry and member analytics to help ETOA make better, data-driven decisions. She develops tourism insights that support lobbying campaigns, media messaging and ETOA’s vision of Better Tourism in Europe.

Director of Events
Arran Wiltshire
Arran is responsible for overseeing all of ETOA’s event activities, including the delivery of its portfolio of annual matchmaking workshops. He also drives the Celestina white-label event services programme and coordinates ETOA’s role in European-level project work.

Head of Operations and Destination Engagement
Sofie Jensen
Sofie worked in groups operations throughout Europe before joining ETOA. She works closely with Country Representatives, ETOA members and other stakeholders in destination to ensure we stay up to date with developments and provide actionable information to our membership.

Senior Manager, Buyers & Travel Technology
Jay Munro-Michell
Jay leads tour operators and technology. His role is to increase ETOA’s international visibility and representation, specifically developing the German speaking, Nordic & non-European markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership reflective of the industry, supplying information & intelligence and running great events.

Senior Manager, Suppliers & Partnerships
Róisín Donnelly
Róisín leads suppliers and partnership development. Her role is to increase ETOA’s international visibility and representation, specifically developing the UK & Irish markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership reflective of the industry, supplying information & intelligence and running great events.

HR Manager
Sonia Wilson
Sonia is responsible for the HR function at ETOA including overseeing recruitment and selection, learning and development and employee relations. She works very closely with the Executive team to identify organisational and individual capability requirements and align strategy, people and processes to optimise effectiveness and achieve organisation goals.

Digital Services Manager
Paul Draper
Paul ensures the smooth running and development of ETOA’s unique online appointment system for workshops and our relationship with Cvent, our event registration platform. He is also responsible for the IT service provision.

Finance Manager
Adele Minniti
Adele is responsible for payables and receivables ledger, cost and revenue analysis, management accounts, bank reconciliation and file of year end accounts.

Country Representative, France & Benelux
Yamin Saadi
Yamin’s role has the purpose to increase ETOA’s international visibility and representation, specifically targeting the French & Benelux markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership that is reflective of the industry, supplying information & intelligence and running great events.

Market Manager, Asia-Pacific
Elisa Li
Elisa’s role has the purpose to increase ETOA’s international visibility and representation, specifically targeting the Asia-Pacific markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership that is reflective of the industry, supplying information & intelligence and running great events.

Senior Manager, Event Sales
Magdalena Penz
Magdalena leads the event sales and registrations. Her aim is to ensure all attendees have the best possible experience and results at ETOA’s B2B workshops.

Policy Manager
Simon Smith
Simon monitors regulatory developments affecting tours operations, from local taxes and city access restrictions, to driving regulations and the possible implications of Brexit. He also works closely with institutional stakeholders at European and national level, and ETOA’s industry partners.

Marketing Manager
Silvia Striani
Silvia manages the ETOA email communications, including our newsletter, the operational and policy updates, all the targeted communications and sponsored newsletter content and partner communications. She is also in charge of video production and editing and social media.

Event Sales Executive
Karen Jensen
Karen is responsible for supporting the event sales manager. In this role Karen ensures that all events attendees are correctly registered and supported. She is also involved in various day-to-day administrative activities within the association.

Marketing Executive
Nadia Falchi
Nadia assists the Marketing team with all aspects of the delivery of the marketing strategy. Her role includes preparing and distributing email communications, media monitoring, event website maintenance and setting up CRM campaigns.

Events Executive
Isata Bangurah
Isata supports the Events department ensuring the smooth running and organisation of all ETOA events. Her role includes sourcing suitable venues for events, answering any queries from members and managing the logistics for all events.

Digital Services Executive
Vita Stale
Vita supports the running of our appointment allocation system for all our flagship events, as well as being involved in its development. She also supports the team with the CRM and campaigns.

Sales Support Assistant
Abigail Olabode
Abigail supports the membership growth team with CRM, administration, report coordination and database maintenance.

Country Representative, Spain, Portugal and Italy
Jorge Traver
Jorge is in charge of increasing ETOA’s visibillity and representation in the Spanish, Portuguese and Italian market, as well as support the organization’s efforts in its four main areas: policy, membership sales, marketing & PR and events.

Tourism Insight Expert
David Edwards
David is our resident tourism statistician. He contributes to our Insight Hub, statistics webinars and member surveys.

In memoriam
Nick Greenfield
Nick worked at ETOA for over fifteen years. He combined a restless enthusiasm for culture with a passion for sharing his knowledge. His zest was irrepressible. In Nick, the tourism industry had a mine of information and a stalwart defender of its interests. His friends and colleagues remember him as a great and gentle companion.