Meet the team

Our team, located in London and Brussels, and representation in Italy, Spain and France is responsible for the day-to-day running of the association’s affairs, such as arrangements of council meetings, events management and marketing, maintaining the website, and communicating with members.

ETOA has an Board & Advisory council and its own Constitution.

CEO

Tom Jenkins

Tom has been CEO of ETOA for twenty years. Tom ensures ETOA’s financial viability and oversees the strategic development of all ETOA projects and practices. This includes keeping ETOA at the forefront of travel industry matters and reporting back to the membership on developments at a European level.
Commercial Director

Sean Taggart

Director of Policy

Tim Fairhurst

Tim manages ETOA’s lobbying activities at EU, national and local levels, ensuring its non-commercial activity, from expert seminars to market research, matches member needs and policy priorities. He heads ETOA’s office in Brussels, liaising closely with industry partners, working groups and country representatives in destination.
Director of Insight

Rachel Read

Rachel leads ETOA’s research and Insight programme, leveraging industry and member analytics to help ETOA make better, data-driven decisions. She develops tourism insights that support lobbying campaigns, media messaging and ETOA’s vision of Better Tourism in Europe.
Director of Events

Arran Wiltshire

Arran is responsible for overseeing all of ETOA’s event activities, including the delivery of its portfolio of annual matchmaking workshops. He also drives the Celestina white-label event services programme and coordinates ETOA’s role in European-level project work.
Head of Operations and Destination Engagement

Sofie Jensen

Sofie worked in groups operations throughout Europe before joining ETOA. She works closely with Country Representatives, ETOA members and other stakeholders in destination to ensure we stay up to date with developments and provide actionable information to our membership.
Senior Manager, Buyers & Travel Technology

Jay Munro-Michell

Jay leads tour operators and technology. His role is to increase ETOA’s international visibility and representation, specifically developing the German speaking, Nordic & non-European markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership reflective of the industry, supplying information & intelligence and running great events.
Senior Manager, Suppliers & Partnerships

Róisín Donnelly

Róisín leads suppliers and partnership development.  Her role is to increase ETOA’s international visibility and representation, specifically developing the UK & Irish markets.  Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership reflective of the industry, supplying information & intelligence and running great events.
HR Manager

Sonia Wilson

Sonia is responsible for the HR function at ETOA including overseeing recruitment and selection, learning and development and employee relations. She works very closely with the Executive team to identify organisational and individual capability requirements and align strategy, people and processes to optimise effectiveness and achieve organisation goals.
Digital Services Manager

Paul Draper

Paul ensures the smooth running and development of ETOA’s unique online appointment system for workshops and our relationship with Cvent, our event registration platform. He is also responsible for the IT service provision.
Finance Manager

Adele Minniti

Adele is responsible for payables and receivables ledger, cost and revenue analysis, management accounts, bank reconciliation and file of year end accounts.
Country Representative, France & Benelux

Yamin Saadi

Yamin’s role has the purpose to increase ETOA’s international visibility and representation, specifically targeting the French & Benelux markets.  Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership that is reflective of the industry, supplying information & intelligence and running great events.
Market Manager, Asia-Pacific

Elisa Li

Elisa’s role has the purpose to increase ETOA’s international visibility and representation, specifically targeting the Asia-Pacific markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership that is reflective of the industry, supplying information & intelligence and running great events.
Senior Manager, Event Sales

Magdalena Penz

Magdalena leads the event sales and registrations. Her aim is to ensure all attendees have the best possible experience and results at ETOA’s B2B workshops.
Policy Manager

Simon Smith

Simon monitors regulatory developments affecting tours operations, from local taxes and city access restrictions, to driving regulations and the possible implications of Brexit. He also works closely with institutional stakeholders at European and national level, and ETOA’s industry partners.
Marketing Manager

Silvia Striani

Silvia manages the ETOA email communications, including our newsletter, the operational and policy updates, all the targeted communications and sponsored newsletter content and partner communications. She is also in charge of video production and editing and social media.
Event Sales Executive

Karen Jensen

Karen is responsible for supporting the event sales manager. In this role Karen ensures that all events attendees are correctly registered and supported. She is also involved in various day-to-day administrative activities within the association.
Marketing Executive

Nadia Falchi

Nadia assists the Marketing team with all aspects of the delivery of the marketing strategy. Her role includes preparing and distributing email communications, media monitoring, event website maintenance and setting up CRM campaigns.
Events Executive

Isata Bangurah

Isata supports the Events department ensuring the smooth running and organisation of all ETOA events. Her role includes sourcing suitable venues for events, answering any queries from members and managing the logistics for all events.
Digital Services Executive

Vita Stale

Vita supports the running of our appointment allocation system for all our flagship events, as well as being involved in its development. She also supports the team with the CRM and campaigns.
Sales Support Assistant

Abigail Olabode

Abigail supports the membership growth team with CRM, administration, report coordination and database maintenance.
Country Representative, Spain, Portugal and Italy

Jorge Traver

Jorge is in charge of increasing ETOA’s visibillity and representation in the Spanish, Portuguese and Italian market, as well as support the organization’s efforts in its four main areas: policy, membership sales, marketing & PR and events.
Tourism Insight Expert

David Edwards

David is our resident tourism statistician. He contributes to our Insight Hub, statistics webinars and member surveys.
In memoriam

Nick Greenfield

Nick worked at ETOA for over fifteen years. He combined a restless enthusiasm for culture with a passion for sharing his knowledge. His zest was irrepressible. In Nick, the tourism industry had a mine of information and a stalwart defender of its interests. His friends and colleagues remember him as a great and gentle companion.