Meet the team

Tom has been CEO of ETOA for twenty years. Tom ensures ETOA’s financial viability and oversees the strategic development of all ETOA projects and practices. This includes keeping ETOA at the forefront of travel industry matters and reporting back to the membership on developments at a European level.

Tim manages ETOA’s lobbying activities at EU, national and local levels, ensuring its non-commercial activity, from expert seminars to market research, matches member needs and policy priorities. He heads ETOA’s office in Brussels, liaising closely with industry partners, working groups and country representatives in destination.

Rachel has two roles: Firstly to drive business improvement through system development that measurably improves the ability of our team to focus on frontline delivery. Secondly, to lead ETOA’s research and insight programme, by leveraging industry and partner analytics to support member benefits, lobbying, media messaging and ETOA’s vision of Better Tourism in Europe.

Arran is responsible for overseeing all of ETOA’s event activities, including the delivery of its portfolio of annual matchmaking workshops. He also drives the Celestina white-label event services programme and coordinates ETOA’s role in European-level project work.

Jay leads tour operators and technology. His role is to increase ETOA’s international visibility and representation, specifically developing the German speaking, Nordic & non-European markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership reflective of the industry, supplying information & intelligence and running great events.

Róisín leads suppliers and partnership development.  Her role is to increase ETOA’s international visibility and representation, specifically developing the UK & Irish markets.  Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership reflective of the industry, supplying information & intelligence and running great events.

Paul is responsible for the smooth running of our IT and office systems and infrastructure. He is the main point of contact for all non-Salesforce external system and communication providers, and takes responsibility for the cybersecurity of the organisation.

Adele is responsible for payables and receivables ledger, cost and revenue analysis, management accounts, bank reconciliation and file of year end accounts.

Elisa’s role has the purpose to increase ETOA’s international visibility and representation, specifically targeting the Asia-Pacific markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership that is reflective of the industry, supplying information & intelligence and running great events.

Simon monitors regulatory developments affecting tours operations, from local taxes and city access restrictions, to driving regulations and the possible implications of Brexit. He also works closely with institutional stakeholders at European and national level, and ETOA’s industry partners.

Karen leads the event sales and registrations. Her aim is to ensure all attendees have the best possible experience and results at ETOA’s B2B workshops.

Nadia assists the Marketing team with all aspects of the delivery of the marketing strategy. Her role includes preparing and distributing email communications, media monitoring, event website maintenance and setting up CRM campaigns.

Cristian supports the success of ETOA’s events and their development, working across both sales and the matchmaking process that supports our B2B networking events.

Kristin supports the success of ETOA’s events and their development, working across both sales and operations. 

Abigail is the data and member service champion of the organisation. She is the primary point of contact for the day-to-day running of the CRM, and generates commercial metrics, dashboards and internal operating procedures.

Isata supports ETOA members with general queries and ensures the production and dispatch of Tour Guide ID cards. She is also responsible for the smooth running of ETOA’s office.

Naz’s role is to support ETOA members with general membership and payment queries. Her role in the Member Engagement Team is to ensure all of our members receive support so that they can maximise their membership benefits and value.

Yamin’s role has the purpose to increase ETOA’s international visibility and representation, specifically targeting the French & Benelux markets.  Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership that is reflective of the industry, supplying information & intelligence and running great events.

Danja is in charge of increasing ETOA’s visibility and representation in the Italian market, as well as supporting the organization’s efforts in its four main areas: policy, membership sales, marketing & PR, and events.

Jorge is in charge of increasing ETOA’s visibility and representation in the Spanish and Portuguese market, as well as supporting the organization’s efforts in its four main areas: policy, membership sales, marketing & PR, and events.

David is our resident tourism statistician. He contributes to our Insight Hub, statistics webinars and member surveys.