Meet the team
Our team, located in London and Brussels, and with representation in Italy, Spain and France is responsible for the day-to-day running of the association’s affairs, such as arrangements of council meetings, events management and marketing, maintaining the website, and communicating with members.
ETOA has an Board & Advisory council and its own Constitution.

CEO
Tom Jenkins
Tom has been CEO of ETOA for twenty years. Tom ensures ETOA’s financial viability and oversees the strategic development of all ETOA projects and practices. This includes keeping ETOA at the forefront of travel industry matters and reporting back to the membership on developments at a European level.

Commercial Director
Sean Taggart

Director of Policy
Tim Fairhurst
Tim manages ETOA’s lobbying activities at EU, national and local levels, ensuring its non-commercial activity, from expert seminars to market research, matches member needs and policy priorities. He heads ETOA’s office in Brussels, liaising closely with industry partners, working groups and country representatives in destination.

Director of Insight
Rachel Read
Rachel leads ETOA’s research and Insight programme, leveraging industry and member analytics to help ETOA make better, data-driven decisions. She develops tourism insights that support lobbying campaigns, media messaging and ETOA’s vision of Better Tourism in Europe.

Director of Events
Arran Wiltshire
Arran is responsible for overseeing all of ETOA’s event activities, including the delivery of its portfolio of annual matchmaking workshops. He also drives the Celestina white-label event services programme and coordinates ETOA’s role in European-level project work.

Head of Communications
Sofie Jensen

Senior Manager, Buyers & Travel Technology
Jay Munro-Michell
Jay leads tour operators and technology. His role is to increase ETOA’s international visibility and representation, specifically developing the German speaking, Nordic & non-European markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership reflective of the industry, supplying information & intelligence and running great events.

Senior Manager, Suppliers & Partnerships
Róisín Donnelly
Róisín leads suppliers and partnership development. Her role is to increase ETOA’s international visibility and representation, specifically developing the UK & Irish markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership reflective of the industry, supplying information & intelligence and running great events.

Digital Services Manager
Paul Draper
Paul ensures the smooth running and development of ETOA’s unique online appointment system for workshops and our relationship with Cvent, our event registration platform. He is also responsible for the IT service provision.

Finance Manager
Adele Minniti
Adele is responsible for payables and receivables ledger, cost and revenue analysis, management accounts, bank reconciliation and file of year end accounts.

Event Manager, Buyer Recruitment
Elisa Li
Elisa’s role has the purpose to increase ETOA’s international visibility and representation, specifically targeting the Asia-Pacific markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership that is reflective of the industry, supplying information & intelligence and running great events.

Policy Manager
Simon Smith
Simon monitors regulatory developments affecting tours operations, from local taxes and city access restrictions, to driving regulations and the possible implications of Brexit. He also works closely with institutional stakeholders at European and national level, and ETOA’s industry partners.

Event Sales Manager
Karen Jensen
Karen leads the event sales and registrations. Her aim is to ensure all attendees have the best possible experience and results at ETOA’s B2B workshops.

Marketing Executive
Nadia Falchi
Nadia assists the Marketing team with all aspects of the delivery of the marketing strategy. Her role includes preparing and distributing email communications, media monitoring, event website maintenance and setting up CRM campaigns.

Event Sales Assistant
Cristian Ionescu
Cristian supports the success of ETOA’s events and their development, working across both sales and the matchmaking process that supports our B2B networking events.

Events Assistant
Kristin Henning
Kristin supports the success of ETOA’s events and their development, working across both sales and operations.

Member Support & CRM Administrator
Abigail Olabode
Abigail supports the membership growth team with CRM, administration, report coordination and database maintenance.

Member Support & Office Administrator
Isata Bangurah
Isata supports ETOA members with general queries and ensures the production and dispatch of Tour Guide ID cards. She is also responsible for the smooth running of ETOA’s office.

Member Support & Credit Control
Naz Ismail
Naz’s role is to support ETOA members with general membership and payment queries. Her role in the Member Engagement Team is to ensure all of our members receive support so that they can maximise their membership benefits and value.

Country Representative, France & Benelux
Yamin Saadi
Yamin’s role has the purpose to increase ETOA’s international visibility and representation, specifically targeting the French & Benelux markets. Prioritising the four main areas of ETOA, promoting the benefits of tourism, building a membership that is reflective of the industry, supplying information & intelligence and running great events.

Country Representative, Italy
Danja Nebuloni
Danja is in charge of increasing ETOA’s visibility and representation in the Italian market, as well as supporting the organization’s efforts in its four main areas: policy, membership sales, marketing & PR, and events.

Country Representative, Spain and Portugal
Jorge Traver
Jorge is in charge of increasing ETOA’s visibility and representation in the Spanish and Portuguese market, as well as supporting the organization’s efforts in its four main areas: policy, membership sales, marketing & PR, and events.

Tourism Insight Expert
David Edwards
David is our resident tourism statistician. He contributes to our Insight Hub, statistics webinars and member surveys.