Destination Partnerships at ETOA

ETOA works with over 120 national, regional and city destination management organisations in Europe. With commercial and visitor requirements constantly changing, ETOA can support your destination by providing up-to-date information, data, trends and international buyers to complement your domestic demand. Leisure travel is driving recovery and we are here to help you make the most of this trend.



Enhanced visibility and brand awareness among a global audience:

  • Online content and direct communication
  • Event co-promotion and branding
  • Sponsorship opportunities at in-person and online events



ETOA can help you and your partners to generate new business via:

  • ETOA’s B2B events
  • Destination Showcases
  • Familiarisation trips
  • Seminars and webinars
  • Destination focused masterclasses
  • White label business services



We provide relevant industry insight on source markets and travel trends through a range of channels.

  • Industry Insight and Research
  • Influence on public policy and tourism
  • Topical webinars
  • ETOA working groups


  • Explain your destination’s vision, and plans for product diversification
  • Promote less well-known attractions and activities in and around your destination
  • Create destination ambassadors among operators and agents in origin markets
  • Build relationships and exchange insights with industry decision makers
  • Collaborate with ETOA on in-destination activities and webinars
  • Learn about industry trends and procurement patterns
  • Influence policy priorities and funding mechanisms affecting tourism at all levels of governance across Europe
  • Inform and reassure industry about in-destination practice and precautions
  • Share destination content on


  • ETOA has over 375 buyer members and added over 100 new buyers in 2021
  • Member community of 1,100+ companies, 6,000+ tourism professionals
  • ETOA newsletters and direct email campaigns reach 16,000+
  • Social media reach of 30,000 among the tourism industry, experts, and policy makers
  • ETOA’s high quality database supports segmented communication in all markets
  • Access to CEOs, product managers and contractors working with leisure, small groups, FIT, MICE & special interest
  • ETOA events: online platform and in-person options for efficient, high-value networking
  • Appointment-matching software driven by client preferences and business category
  • Member search to support preparation and follow-up

Would you like to get involved? Read more about membership benefits via below link or download our Destination Prospectus for further inspiration.

ETOA Destination members

ETOA’s destination members are covering most of Europe. Have a look at our Member Search to see who they are.

ETOA has over 1100 member companies, including nearly 400 buyer members from across the globe.

Geographical spread

Destination categories

Destination Partners

Every year we work with a range of destinations on a variety of projects, from co-promotion and e-mail campaigns over policy-led seminars to large whitelabel events and sponsorships. We have recently worked with the below destinations. Check out our sample partnership packages in our Destination Prospectus or contact us for to talk about how we can help you achieve your goals.

Why partner with ETOA?

“Organizing an online event with pre-scheduled meeting slots can be a bothersome process. ETOA team’s expertise on this field ensured -once again- a quite smooth and flawless organization. Post-event feedbacks from both buyers and suppliers were very positive. We are quite satisfied with our choice to have ETOA on board.”

Giannis Goulielmos, Travel Trade Manager, This is Athens

“ETOA and Barcelona City Council have been collaborating and worked together for a long time. We value the public private dialogue and reaching to major European operators and communicate public policies, their role in the private sector allows us to better manage our destination. Very useful the updates on tourism taxes of European cities.”

Turisme de Barcelona

“Madrid Destino has belonged to ETOA for more than 10 years. For Madrid it affords us the opportunity to interact with tourism professionals from different countries with the aim of not just promoting Madrid and its new and traditional attractions, but also of seeing first-hand the actions implemented by other destinations and adapting them to Madrid. Moreover, the fact that such a large number of Spanish DMOs belong to ETOA facilitates the establishment of synergies and collaborations with other destinations.”

Ana Sostres, Market Manager Europe, Madrid Destino, Cultura, Turismo y Negocio

“For our first virtual “Switzerland Travel Experience” in Southeast Asia we have been using ETOA’s online meeting platform Celestina. Working with a professional team and a user friendly, flawless technology made the event for our partners in Switzerland and our travel agents in Southeast Asia a successful and positive experience to re-connect in a virtual way”

Oliver Guggisberg, Switzerland Tourism