ETOA has worked with the NORDIC TOURISM COLLECTIVE (NTC) since 2020 and our partnership covers the whole of the Nordic and Baltic region.


The NORDIC TOURISM COLLECTIVE is a not-for-profit collaborative membership Association for the Nordic and Baltic tourism industry with the key aim of assisting and facilitating sustainable tourism development in the region.

We have known Paul and Andy for many years and their expert local knowledge of the region, extensive contact network and mission to promote better tourism to and within the region makes them an ideal partner.

Paul and Andy NTC

Paul Wagner & Andy Fairburn,
Co-founders and Directors of NTC

Our collaboration together is continually evolving and current partnership initiatives include:

Joint membership opportunities for ETOA and Nordic Tourism Collective members


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The Nordic Marketplace. Now recognised as one of the most important B2B workshops in the region


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An ongoing series of webinars about Europe’s source markets, travel technology and more.


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Plus a wide range of mutual support and promotional activities aimed at ensuring that buyers from across the world have the best possible access to a wide range of Nordic and Baltic suppliers and products.

Find out more about the NORDIC TOURISM COLLECTIVE