2026-27 ETOA Event Packages

New B2B event ‘SHOP’ will focus on Shoulder and Off-Peak demand. This will appeal to any destination or supplier that seeks business outside of the main season, and those destinations who lie off the beaten track. Supporting balanced tourism in destinations is crucial: We need to work on bringing tourists to the right place at the right time. SHOP is there to do this.

• Extend the Season: Attract visitors beyond peak months and increase year-round revenue.
• Boost Visibility: Showcase your destination to operators seeking new, less crowded options.
• Sustainable Growth: Balance tourism flows by easing pressure on peak-season hotspots.
• Strategic Partnerships: Connect with operators actively looking to expand off-peak portfolios.

ETOA’s headline workshop the Global European Marketplace (GEM) for high level contracting, business introductions and the focal point for the network’s community.

ETOA’s headline workshop the Global European Marketplace (GEM) for high level contracting, business introductions and the focal point for the network’s community.

The Britain & Ireland Marketplace (BIM) is a leading B2B workshop connecting tourism suppliers from across the UK and Ireland with international, European, and domestic buyers. The event brings together the networks of ETOA, UKinbound, and VisitBritain to showcase the very best of the region’s tourism offer.

ETOA’s headline workshop the Global European Marketplace (GEM) for high level contracting, business introductions and the focal point for the network’s community.

The Nordic Marketplace is a key B2B event connecting leading suppliers from across the Nordic and Baltic regions with buyers from Europe and beyond.