Showcase: Outbound China 2027

Connecting European Tourism with China’s dynamic Outbound Market

An initiative created to strengthen ties between European tourism and the dynamic Chinese travel market.

The programme includes a range a 3-city Roadshow in Beijing, Chengdu and Shanghai, as well as online networking, live insight sessions and practical resources.

With tiered packages depending on your needs, this targeted investment offers a high return, and a chance to upskill and learn about this important inbound market.

In-Person

B2B workshops in China
Join the 3-city roadshow

 

Beijing | 19 May 2027
Chengdu | 21 May 2027
Shanghai | 24 May 2027

ITB China

25 to 27 May 2027

 

Attend or co-exhibit with the European Travel Commission at ITB China.

Online

Online B2B workshops
May 2027

 

Meet vetted Chinese buyers online actively exploring European products. Set your own agenda with time zone-friendly meetings, ensuring your time is well-spent.

Insight & Resources
Live & on-demand

 

Access practical resources, attend live insight sessions and receive the China Handbook 2027 with delegate listings.

Registration opening in October 2026

Join the 3-city roadshow to meet with vetted Chinese buyers
(19, 21 & 24 May 2027).

Co-exhibit with ETC at ITB China, China’s most important travel trade fairs for the outbound market to Europe (25 to 27 May 2027).

Connect with vetted Chinese buyers Online and boost your visibility with Online Presentation.

Organised by ETOA in partnership with ETC

ETOA & UKInbound partnership European Travel Commission