May 2027
May 2027
May 2027
Insight sessions
A series of high-quality insight sessions (subject to change), tailored to suit interests of both suppliers and buyers, exclusive to Showcase Outbound China subscribers. This will be hosted online via the dedicated EventsAir portal.*
The sessions are included in all packages. If you think we are missing a theme, please contact us.
| Date | Insight Session |
| 11 May 2027 | The New Chinese Luxury Traveller: Expectations, Experiences and Opportunity |
| 12 May 2027 | Managing Chinese Demand: Group and FIT Markets |
| 13 May 2027 | Product & Destination Presentations |
| On Demand Sessions |
| China to Europe: Trends, Outlook and What the Data Tells Us |
| Getting the Price Right: Pricing Europe for the Chinese Market (in Chinese) |
| Beyond Leisure: The Opportunity in China’s MICE Market |
| Getting to Europe: Understanding the Visa Journey for Chinese Travellers (in Chinese) |
* The Insight Session programme is subject to change
Exclusive Handbook
Get exclusive access to the China Handbook 2027 with delegate listings to follow-up on your developments.
Review last year handbook, filled with key insights and practical takeaways.
Showcase your Product & Destination
Chinese buyers can discover what our European suppliers and destinations have to offer.
With this option, you can prepare a session and add resources (up to 15 minutes), tailored to the Chinese market. Your content will be available on-demand on the event platform in the resource gallery, while your live session will be held on 13th May. You can also provide your brochures and an additional promotional video.
This option will supplement your B2B meetings with outbound operators and agents from China.
You will also feature in the 2027 China Handbook, shared with buyers and suppliers.
Organised by ETOA in partnership with ETC and ITB China
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