May 2026
Insight sessions
A series of high-quality insight sessions (subject to change), tailored to suit interests of both suppliers and buyers, exclusive to Showcase Outbound China subscribers. This will be hosted online via the dedicated EventsAir portal.*
The sessions are included in all packages – from Silver to Platinum. If you think we are missing a theme, please contact us.
| Date | Insight Session |
| 11 May 2027 | The New Chinese Luxury Traveller: Expectations, Experiences and Opportunity |
| 12 May 2027 | Managing Chinese Demand: Group and FIT Markets |
| 13 May 2027 | Product & Destination Presentations |
| Ad Hoc Sessions |
| China to Europe: Trends, Outlook and What the Data Tells Us |
| Getting the Price Right: Pricing Europe for the Chinese Market (in Chinese) |
| Beyond Leisure: The Opportunity in China’s MICE Market |
| Getting to Europe: Understanding the Visa Journey for Chinese Travellers (in Chinese) |
Has a specific session caught your interest? Most of the sessions are sponsorable.
* The Insight Session programme is subject to change
Organised by ETOA in partnership with ETC and ITB China :
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