The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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January 11, 2021

Expedia Traveller Sentiment Report

A comprehensive 54-page study that primarily presents findings from fieldwork conducted in October 2020 covering 11,000 respondents spread across 11 markets. Key findings include the onset of ‘pandemic fatigue’ leading to pent-up demand, a strong desire to protect any risk to both individual health and financial loss, with marketing content that reassures on both these fronts beneficial.
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January 11, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 3

The third of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during October and early November the study found sentiment to be deteriorating on the back of rising infection levels and the reintroduction of lockdowns. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment).
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January 11, 2021

UNWTO Barometer Dec 2020

A comprehensive 12-page summary of how international tourism has been performing in different markets during 2020, revealing a likely decline of 70%-75% globally by the end of 2020. Slow virus containment, travel restrictions and lacklustre consumer confidence are cited as the major challenges, but optimism of a rebound in the second half of 2021 remains, although pre-pandemic volumes are not expected until 2023 or 2024.
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January 11, 2021

Group NAO Tourism Taxes by Design

A detailed study that came about on the back of an ever-growing number of tourism taxes but coincided with the dramatic decline in tourism flows due to the pandemic. The research is wide-ranging, looking at examples of different forms of tourism tax, the wide range of rationales used for their introduction, the evidence about their effectiveness and an analysis of how tourism taxes can be introduced in a way that is underpinned by stakeholder support and consumer willingness to pay. Findings from an extensive survey of DMOs is also included, revealing the significant funding shortfalls that many currently face.
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January 11, 2021

ECM Benchmarking Report 16th Edition

The freely available Executive Summary provides a glimpse into the much more detailed analysis available from the full purchasable report. While only scratching the surface of the data and analysis available within the full report the Executive Summary highlights that 2019 was a year of growth for European city destinations, that this growth outstripped regional performance and that all major source markets generated increased levels of visitation than in 2018.
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January 11, 2021

Tourism Ireland Covid-19 Research 2020

A short but detailed summary of research conducted by Tourism Ireland in September across eleven European and long-haul source markets. The study found that those who travelled in summer 2020 had largely enjoyed their experience, but that sentiment had worsened compared with earlier in the summer due to higher incidence of coronavirus. The study identifies a strong preference to drive to a destination and that the majority were optimistic about undertaking international travel before the end of 2021.
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January 11, 2021

ETC European Tourism Trends and Prospects Q3 2020

A regular report produced by European Travel Commission that is packed with commentary, tables and charts looking at the performance of Europe during the third quarter of 2020. The analysis features projections for potential recovery paths, the performance of the aviation and accommodation sectors and a look at wider economic issues.
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November 24, 2020

Amadeus Report – global traveller survey

A summary report showcasing the findings from recent research that explored the concerns and requirements of international travellers across six separate markets (France, Germany, India, Singapore, UK and USA - separate reports for each market are also available).
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November 11, 2020

ETC Monitoring sentiment for domestic and intra-European travel Wave 1

The first of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. On a positive note the research finds that most remain enthusiastic about travel, and more than half intended to travel within the next six months (the fieldwork was undertaken in August 2020). On the downside this perhaps reinforces the trend for periods of optimism regarding a travel bounce-back to be dashed by events.
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November 11, 2020

WTTC: You have reached your destination

WTTC has recognised the need for public and private sectors around the world to learn from each other rather than ‘reinvent the wheel’ in terms of best practice in delivering travel and tourism, with this report highlighting fascinating examples from destinations around the world under a variety of headings including ‘prioritising the sector’, ‘planning for sustainable and inclusive growth’ and ‘securing and facilitating travel’.
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November 11, 2020

STR Webinar COVID-19 impact on Europe hotel performance

The final STR webinar of 2020 to focus on how Europe’s hotel sector is performing against the backdrop of the pandemic and many countries moving back towards lockdown. The hour-long webinar is an easy listen, although the findings are downbeat, showing Europe to be the only world region where occupancy rates are in retreat and where the upcoming period looks exceptionally challenging.
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October 12, 2020

UNWTO Measuring Sustainable Tourism Brochure

The brochure presents the aim of creating a common statistical language for measuring the impact and contribution that tourism makes to the economy, society and environment, thereby allowing for a fuller account to be taken of sustainability issues when crafting tourism policies.
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October 12, 2020

USTOA Member Survey August 2020

A brief description of findings from the latest USTOA survey of its Active Members, with commentary comparing results in August and those of the earlier survey wave in May/June. While much of the report consists of data tables headline findings are annotated, the most noteworthy of which is that while more respondents reported bookings in the past 60 days were increasing than declining the gap had narrowed significantly since the previous survey.
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October 12, 2020

ETC Handbook on COVID-19 Recovery for NTOs

A hefty tome that looks at what European NTOs have been doing in the sort-term to mitigate the impacts of the pandemic, but takes a long hard look at the future, seeing the current crisis as an opportunity for NTOs to pivot towards a more sustainability-focussed view of how tourism can develop, thereby benefitting not just visitors but local communities, economies and the environment.
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October 12, 2020

Tiquets – Tourism Trends 2020 Report: The European Traveller’s Mindset Post-COVID

Results from a survey of 300 respondents spread across five countries looking at travel intentions for the remainder of 2020 and what museums and attractions could do to attract visitors back. While an easy and comparatively upbeat read, it should be noted that this analysis is based on a small sample and reflects the sense of optimism felt at the time of the survey in high summer - traveller intentions may have shifted somewhat as summer turned to autumn.
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