Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
April 25, 2025
Swiss VAT TOMS circular published 2025
At the end of last year it was announced that any operator who did more than 50% of their business in Switzerland as FIT bookings were required to register and account for VAT
More
April 23, 2025
TerraVerde on UK Travel Companies and Sustainability
Article from ETOA Climate Action Partner, TerraVerde on the top 50 UK travel companies and how they measure up against key sustainability markers.
More
April 15, 2025
ETOA Webinar | What’s in store for inbound demand for Europe from North America?
North America has led the recovery of inbound demand for Europe.
More
April 3, 2025
Travel Tech Show: One quarter of travel operators yet to implement AI
Registration for the TravelTech Show is now open and ahead of the event taking place at the end of June, new data reveals that once again, AI is set to dominate travel operators’ technology budgets for the year ahead.
More
March 28, 2025
Pulse Check: Operating environment for tourism in 2025 versus 2024
ETOA Pulse Check: Our members' opinion on the operating environment in 2025 so far, compared with 2024.
More
March 11, 2025
ETOA & Arival Webinar | Attraction Ticketing: The Future of Access to Europe’s Top Sites
Attraction Ticketing: The Future of Access to Europe’s Top Sites
More
March 7, 2025
Arival’s Global Operator Landscape: The State of Experiences (3rd Ed. 2024)
Arival’s annual in-depth study of the global operator industry is a detailed look at travel’s third-largest sector: experiences. Based on a survey of more than 7,000 operators worldwide, the report provides a comprehensive view of the state and structure of the tour, activity and attraction marketplace. This report covers key trends in market structure and firmographics, sales and distribution, technology and product development.
More
March 7, 2025
Arival: Five Travel Trends to Watch in 2025
From AI to OTAs, overtourism to private tours, here’s how the latest tourism trends are evolving, what’s next, and why they matter to experience operators.
More
March 7, 2025
Arival: How Affluent US Millennials Are Changing Travel Planning
The latest report from our partners at Arival on affluent experiences travellers from the USA: Who they are, what they want, and why they’re so important to operators and sellers of tours, activities & attractions.
More
March 7, 2025
Arival: 5 Ways to Attract the US LGBTQ+ Experiences Traveller
LGBTQ+ travellers from the USA spend and do more on vacation, but they also expect a little more. Five essential insights from our partners at Arival on how to attract this lucrative market.
More
March 6, 2025
Arival Guide to OTAs & Digital Distributors
A comprehensive directory of OTAs and online resellers for operators of tours, activities and attractions from our partners at Arival.
More
March 6, 2025
Arival Guide to Choosing a Booking System
A summary of the comprehensive guide from Arival on how to choose a booking system.
More
March 5, 2025
ETOA & Travel Tech Show Webinar | Reaching the Elusive Goal: Lower Costs, Greater Efficiency, Better Customer Experience
Reaching the Elusive Goal: Lower Costs, Greater Efficiency, Better Customer Experience
More
March 4, 2025
WeTravel – Travel Trends Report 2025
The third annual stocktake courtesy of WeTravel based on the findings from their survey of multi-day group travel operators from across various tourism sectors.
More
March 4, 2025
Arival on The Power of Events: How Sports and Performing Arts Drive Tourism
Insights on the key trends around events, from event booking trends, to how and when travellers choose and purchase events and the related travel, from our partners at Arival.
More