The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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May 22, 2024

Data Appeal Webinar: Making Green Choices Without Turning Blue!

Join us for a dynamic data-driven exploration of sustainability in tourism destinations, where we'll delve into the crucial pillars of environment, economy, society, and governance.
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May 20, 2024

Paris je T’aime Olympic Coverage and Lodging Update April 2024

An update from Paris je T’aime (in French, with some charts in English). The presentation looks at press coverage ahead of the Games, as well as hotel occupancy rate forecasts and international arrivals by origin market.
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May 20, 2024

ETC Monitoring sentiment for domestic and intra-European travel Wave 18

The eighteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during April 2024 this wave finds that the appetite for leisure travel within Europe during the upcoming summer is stronger than was the case a year ago.
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May 20, 2024

ETC Trends and Prospects Q1 2024

A detailed review of the latest trends and near-term prospects for European tourism, a key finding of which is that international tourism to Europe will have returned to 2019 volumes by the end of 2024, with visitors to Europe spending €742.8bn, 14.3% up on 2023 in nominal terms.
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May 14, 2024

ETOA Webinar | Demand for United Kingdom and Ireland

With the launch of Britain & Ireland Marketplace 2025, we take stock of current challenges and opportunities for the inbound UK and Irish market.
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May 9, 2024

ETOA Webinar | Exploring North American demand for Europe

As the demand from one of the most important source markets for European tourism continue to soar, once again we look towards the North American continent to explore the current demand and future opportunities.
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May 2, 2024

ETOA Webinar | Adventure tourism in Europe: Dispelling the myths

Adventure travel has bounced back fast over the last few years, appealing to a wide variety of travellers from all over the world who want more than just a traditional holiday when they travel.
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April 30, 2024

ETOA & NTC Webinar | The Brazilian and Latin American Markets – An exciting future!

Join this webinar to discover the potential of the Brazilian and Latin American markets to Europe. How have the markets recovered in Europe post pandemic, and how important are European destinations in Latin American outbound tourism?
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April 26, 2024

Pulse Check: B2B Social Media Platforms

ETOA Pulse Check: Our members' opinion on B2B social media usage.
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April 19, 2024

ETC – Climate Change and Tourism in Europe

A valuable analysis that covers the role of climate change in travel, what travellers are saying about the subject, the extent to which sustainability gets a mention in traveller reviews and the potential future for travel amidst ongoing climate change.
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April 19, 2024

Tourism Alliance Insight Conference – UK as a Destination March 2024

The complete deck of all the presentations at the Tourism Alliance Insight Conference on 19th March 2024.
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April 9, 2024

Destinations Exchange Europe 2024

The complete slide deck from Destinations Exchange Europe 2024.
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March 27, 2024

ETOA Webinar | Navigating the Changing Landscape: Contact, Payments and Business Operations in Travel

The business landscape is constantly evolving, and navigating it profitably can pose many challenges.
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March 26, 2024

ETOA Webinar | Outbound Indian Market – Trends and Prospects

ETOA has recently launched a campaign focussed on the Indian outbound market, having taken a stand at OTM Mumbai.
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March 21, 2024

ETOA & NTC Webinar | Techmatters #4 – Technology for Sustainability

NTC's Techmatters mini-series on Technology for Sustainability.
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