The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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November 22, 2021

WTTC Report on Investment in Travel and Tourism

A report which highlights the reduction in travel and tourism during the pandemic and the need for capital investment to help bolster recovery. The focus is on ensuring destinations develop an ‘enabling environment’ for investment, and that it is targeted at market segments offering the greatest growth opportunities.
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November 22, 2021

WTTC Report on Adapting to Endemic COVID-19 – The Outlook for Business Travel

A 27- page report which after an Executive Summary goes on to discuss the context for business travel and how endemic COVID-19 may reshape the sector. Evidence is presented to demonstrate how badly the sector has been impacted but this is countered with a discussion on the opportunities for the sector to diversify.
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November 22, 2021

WTTC: A Net Zero Roadmap for Travel and Tourism

A 59- page report which serves to describe a potential new target framework for the travel and tourism sector in its journey towards becoming ‘net zero’. The report describes the current status quo with regards to the transition to net zero before setting out a target-based way forward and a call to action addressed towards key stakeholders from accommodation, tour operators, aviation, cruise and online travel agencies.
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November 17, 2021

Expedia Travel Recovery Trend Report Q3 2021

The latest Expedia Trends Report finds that travel search volumes saw little overall change during Q3 but that there are encouraging signs of travellers’ willingness to visit cities showing improvements and an increase in business tourism demand. The majority, 70%, of searches were for travel within a 0-30 day window
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November 17, 2021

STR Webinar COVID-19 impact on European hotel performance Nov 21

The fifth STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a wealth of data and insight in the usual informative and entertaining style adopted by these webinars. A positive tone is set with a belief that many regions will have outperformed expectation in 2021, although not yet at pre-pandemic levels.
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November 17, 2021

ETC Trends and Prospects Q3 2021

A comprehensive look at recent trends and near-term prospects for European tourism which confirms that Europeans did travel in substantial numbers during the peak summer months, but primarily on domestic or inter-regional trips, while long-haul tourism remained in the doldrums. Included in this edition is a feature examining the possibility that the pandemic will have brought an end to an era of increasingly low-cost travel.
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November 17, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 9

The ninth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during September the study found sentiment to have remained high with 66% planning to travel between October 2021 and March 2022 and only 15% now saying they do not plan to travel due to COVID-19 (unchanged from the previous wave).
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October 19, 2021

Visit Britain Inbound COVID-19 Sentiment Tracker – Wave 3

A survey of 7.500 potential travellers conducted in later summer 2021 across 13 markets in Europe, Asia and North America with a focus on potential trips to Britain, looking at intentions, the planning process and travel preferences. A panoply of tables and charts helps to fill a comprehensive 128-page report including results for each of the markets covered by the study.
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October 19, 2021

WTTC Government Policies Enabling Travel & Tourism Recovery During COVID-19

A round-up of various policies adopted by governments around the globe to try and support the travel and tourism sector, whether in the form of fiscal measures, liquidity support, protecting workers or facilitating travel.
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October 19, 2021

ETC Handbook: Encouraging Sustainable Tourism Practices

A detailed synopsis that explores what sustainable tourism is, why it is important and what destinations and businesses around the world are doing to encourage its adoption. The centrepiece of the report consists of twenty case studies, but perhaps of equal value are the chapters bookending these case studies which help the reader develop a better understanding sustainable tourism and consider the many challenges faced by entities wishing to adopt such practices.
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October 19, 2021

IATA Air Traveller Response to Covid Wave 7

The latest wave of IATA surveying suggests that air travellers are becoming increasingly frustrated with travel restrictions, believing that it is necessary to learn to live with coronavirus. While providing useful insights it is important to recognise that the study is conducted on behalf of IATA.
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October 19, 2021

Amadeus Rebuild Travel Survey 2021

Findings from a survey of 1,000 international travellers in 9 countries across the globe, which finds that while the majority are eager to travel internationally there remains concern regarding the clarity of guidelines/restrictions as well as the potential risk of catching COVID-19 while travelling.
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October 19, 2021

UNWTO Barometer Sept 2021

The Excerpt from the latest UNWTO Barometer pulls together the latest data on the volume and value of international tourism and sentiment among its panel of tourism experts. While some destinations saw signs of life in international tourism in June and July 2021 the overall picture remains one of diminished international tourism, with inter-regional and especially domestic travel being the mainstay for the tourism industry in many parts of the world.
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October 19, 2021

ETC Long haul travel sentiment barometer 3/2021

The key finding is that while residents in key long-haul markets for Europe are more confident than was the case a year ago, they remain cautious about visiting in the immediate future.
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October 19, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 8

The eighth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during July the study found sentiment to have remained high with 68% planning to travel between July 2021 and January 2022 and only 15% now saying they do not plan to travel due to Covid-19. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel but with being vaccinated of growing importance. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment).
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