The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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August 6, 2024

ETOA Webinar | Mega Events and Tourism – Coasting or Hosting?

Right in the middle of Paris 2024, we discuss how large-scale sporting events and destinations work together
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Members
July 11, 2024

Data Appeal Report: Post-Summer 2024 Tourism Trends and Forecasts for France, Greece, Italy and Spain

An exploration by our partners at Data Appeal of which markets Mediterranean destinations might look to attract after the peak summer season, with a suggestion that although demand will taper off leading to lower rates, the overall tendency for a prolongation of the peak summer season looks set to be an ongoing trend.
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Members
July 11, 2024

McKinsey & Company : The state of tourism and hospitality in 2024

This fascinating report covers a great deal of ground, exploring both the latest trends in origin and destination markets, traveller behaviours, the rapidly expanding luxury tourism market and the challenge of overcrowding faced by destinations as demand continues to increase.
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Members
July 11, 2024

ETC Monitoring sentiment for domestic and intra-European travel Wave 19

The nineteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during May and early June this wave finds that three out of four Europeans are planning to travel between June and November this year.
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Members
July 11, 2024

Mabrian White Paper: A Roadmap to Move Destinations Away From Overtourism

Report from our partners at Mabrian that covers different dimensions of capacity management and sustainable travel, highlighting the importance of strong data to help unpick what destinations can do to help potential visitors to make decisions that will benefit local communities as well as the wider environment, with the report using a range of case studies to illustrate some of the concepts discussed.
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Members
July 11, 2024

Mabrian Report: The rise of Bosnia Herzegovina Travel: Trends and Destination Opportunities to Watch Out For

A deep dive from our partners at Mabrian into data describing the current state of tourism in the Southeast Mediterranean region, including a look at connectivity with key origin markets, why visitors opt to spend time in the region and key challenges and opportunities.
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Members
July 11, 2024

ETC Long haul travel sentiment barometer 2/2024

Latest wave of research from our partners at ETC. Cost and safety concerns remain key barriers to potential long-haul visitors, while culture and heritage remain the key motivators for a visit.
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July 4, 2024

ETOA Webinar | How does Adventure travel fit into Europe?

For many, Europe is an adventure paradise and is still one of the most popular regions in the world to discover exciting activities, landscapes and attractions.
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Members
June 26, 2024

ForwardKeys Webinar | What’s on the cards for European tourism this summer?

What is summer 2024 looking like for tourism to Europe? Where are visitors coming from, and where are they going?
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Members
June 17, 2024

World Economic Forum Travel & Tourism Development Index May 2024

The latest iteration of the WEF Travel & Tourism Development Index (the successor of its Competitiveness Index) shines a light on a raft of measures that help to describe the performance of nations around the world when it comes to factors and policies that enable the sustainable and resilient development of Travel & Tourism.
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Members
June 17, 2024

UN Tourism Barometer May 2024

The latest UN Tourism analysis indicates that in the first quarter of 2024 the number of international overnight trips reached 97% of its pre-pandemic level, while focussing solely on Europe arrivals were in fact fractionally up on the same period of 2019.
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June 14, 2024

Pulse Check: Climate Action Plans June 2024

ETOA Pulse Check: Our members' opinion on the necessity of a climate action plan for commercial success and organisational credibility.
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Members
June 13, 2024

TerraVerde on Risks and Solutions for Climate Change in Tourism

Article from ETOA Climate Action Partner, TerraVerde on the impacts of climate change, and the strategies travel providers can employ to mitigate risks.
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Members
June 13, 2024

TerraVerde on Green Claims Code and Greenwashing

Article from ETOA Climate Action Partner, TerraVerde on green claims and greenwashing.
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June 13, 2024

Lighthouse Industry Blog

A selection of articles and opinion pieces on hotel and short-term rentals from our data partners at Lighthouse.
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