The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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August 23, 2023

Webinar | Understanding the growing importance of Marketing and Technology

With the online world becoming ever more important as Tourism's main shop window to the world, Marketing and Technology have never been closer knit or such an important part of our business strategy.
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August 17, 2023

Tootbus Study: Attitudes to Sustainable City Breaks 2023

A study from ETOA member, Tootbus, asking travellers in France, Belgium and the UK what type of city break they prefer, their perceptions of sustainable city breaks and the impact of inflation on these perceptions.
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August 17, 2023

City DNA – City Travel Report 2023

The full report is available to purchase, but the Executive Summary contains some important findings that reflect the experience of 115 city destinations across Europe, demonstrating that visitors began returning to cities in 2022 after the two very lean preceding years.
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August 17, 2023

Expedia – The Path to Purchase: uncovering how travellers plan and book online

A highly valuable piece of research detailing the ways in which travellers are inspired, how they research and how they book. In addition to the report standalone snapshots exist for those wishing to dig deeper into the findings for a specific origin market.
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August 17, 2023

Envisioning Tourism in 2030 and Beyond: The changing shape of tourism in a decarbonising world

The study describes a scenario under which the tourism sector could achieve decarbonisation, highlighting that this will entail a dramatic change in travel behaviours if overall trip volume growth is to continue at its historic rate, with shifts in the distance people travel and the modes of transport that they use.
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August 17, 2023

CELTH research: Reducing crowding at destinations through social interaction

An academic report conveys the findings of a project in 2021 to assess whether conversational based apps are better able than traditional DMO marketing to influence the choice of activities undertaken once visitors are at a destination.
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August 17, 2023

CELTH Research: Strategies for Sustainable Events

A study that brings together a range of research evidence gathered at festivals in the Netherlands with a focus on ways of reducing the amount of waste generated and the extent to which waste might lessen the visitor experience.
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August 17, 2023

UNWTO and CELTH report ‘Overtourism’? Understanding and Managing Urban Tourism Growth Beyond Perceptions

The Executive Summary sets out the challenges faced by urban destinations with regard to managing tourism flows, with the identification of strategies and associated measures that can help alleviate some of the negative perceptions that may become established if visitor numbers and behaviours are not well managed.
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August 17, 2023

CELTH Research and Reports Archive

A full listing of relevant reports from our partners at CELTH.
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July 24, 2023

ETOA Webinar | European VAT Update

Europe has for decades prided itself in being the “world’s favourite destination”
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July 19, 2023

ForwardKeys on the importance of events in destination marketing

ForwardKeys blogs on the importance of events in destination marketing, with supporting data from the events module of their Destination Gateway platform.
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July 19, 2023

ETOA Olympic Report Archive

Archive of ETOA's Olympic Games Reports dating from 2006-2010
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July 18, 2023

The impacts of tax-free shopping in the EU – Global Blue and Oxford Economics

A synopsis produced by Global Blue that mainly relies on a detailed study undertaken by Oxford Economics to assess the contribution that tax free shopping makes to EU jobs, GDP and tax revenues.
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July 18, 2023

Unlocking Travel’s Potential – The importance of UK-EU mobility for jobs and growth

An ABTA report discussing the barriers that have arisen following the UK’s exit from the EU, focussing on the ability of UK businesses to hire UK nationals to work in the EU. The short report contains a multitude of statistical nuggets to demonstrate the importance of outbound travel to the EU from Britain.
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July 18, 2023

ETC Monitoring sentiment for domestic and intra-European travel Wave 16

The sixteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour.
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