The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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July 2, 2020

Euromonitor themes transforming consumer markets

A thought piece that has as its primary focus consumer behaviour in a post-pandemic world, and while not centred on issues key to the travel and tourism sector there are some important propositions regarding how long-lasting impacts from the pandemic may influence future lifestyles. In short consumers are expected to be more risk averse and focus more on their health and financial wellbeing.
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July 2, 2020

USTOA Member Survey June 2020

A set of charts and tables that describe the findings from a USTOA survey investigating the extent to which tour operators were seeing demand return, and when DMOs reckoned their destination would reopen. Topics include expectations on group size restrictions and whether national or international protocols were set to be adopted.
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June 22, 2020

David Edwards on interpreting tourism stats

A useful companion document for those reading tourism statistics, with a digestible look at why data from different places doesn't always match up.
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June 19, 2020

ETOA Seminar: Brexit – What the travel industry needs to know

The full-length recording of our one-day Brexit seminar on 31st October 2019. Starting points for each each session are given.
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June 19, 2020

Tom Jenkins International Mountain Tourism Day 2020

ETOA's Tom Jenkins explores the value of the mountain tourism industry; its role in Europe-China tourism development and its role in recovery post-coronavirus.
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June 19, 2020

Tom Jenkins message to the Cultural Tourism Industry Recovery Conference in China

ETOA CEO Tom Jenkins delivers a message to the Cultural Tourism Industry Recovery Conference in China.
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June 19, 2020

Tom Jenkins BBC Radio on “Covid corridors”

ETOA CEO Tom Jenkins on BBC Radio with Jose Ramon Bauza, MEP talks about the revival of Europe as a destination and calls for a common approach to opening up, avoiding "Covid corridors".
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June 19, 2020

Journal of sustainable tourism – COVID-19 and intention to fly

A data-driven academic journal article in the Journal of Sustainable Tourism on the ways that COVID-19 has affected passengers' motivation and intention to fly. Has useful summary videos of the findings.
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June 19, 2020

Skift on the pivot to domestic travel

A short article from Skift, looking at which countries might gain and which lose if all international travel demand shifts to domestic.
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June 19, 2020

PhocusWire on tours and activities recovery products

An interesting article from PhocusWire about what entrepreneurial businesses in the tours and activities sector are doing to adapt their product to at-home experiences and crowd-beating apps.
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June 18, 2020

Doug Lansky on the new normal of tourism

An interesting video from Doug Lansky with input from tourism officials in Bhutan and Amsterdam on how destinations could re-invent themselves and re-think their strategies in a post-coronavirus environment.
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June 18, 2020

Doug Lansky on how coronavirus may help destinations address capacity management

A thought-provoking take from Doug Lansky on the opportunities coronavirus could present for destinations to address overtourism and capacity management.
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June 18, 2020

ETOA Shorts – Working with visitor attractions

Jorge Traver, ETOAs Country Representative for Spain, summarises how we work with visitor attractions.
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June 18, 2020

ETOA Shorts – Operational challenges

Sofie Jensen, ETOA's Head of Operations and Destination Engagement summarises the operational challenges faced by our members.
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June 18, 2020

ETOA Shorts – City taxes

Simon Smith from the ETOA policy team gives a summary of our work in city taxes.
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