Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
May 18, 2026
UN Tourism International Tourism Highlights 2025
The latest in the long-running series of “Highlights” reports from UN Tourism, which while full of useful facts and figures it is important to note that the data relates to 2024, and as such provides a valuable glimpse into the past rather than shining a light on the present.
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May 18, 2026
Amadeus – Travel Dreams 2026
A comprehensive 48-page report based on 6,000 interviews with global travellers across leading outbound markets (Australia, China, Germany, India, the UK and US) and 500 interviews with senior hoteliers in the most visited destinations, supplemented with insights from a handful of key DMOs.
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May 18, 2026
ETC Trends and Prospects Q1 2026
The first of the quarterly reports from ETC for 2026 looks back at Europe’s performance during full-year 2025 and how the early, rather turbulent, few months of 2026 have been shaping up, with an estimate that were the conflict in the Middle East to have ended by late April 4% of Europe’s international visitor nights are at risk in 2026.
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May 18, 2026
ETC Monitoring sentiment for domestic and intra-European travel Wave 24
The twenty-fourth wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during March 2026 this wave finds that intentions to travel have climbed sharply compared with a year ago, but Europeans are minded to take trips of a shorter duration with a lower budget.
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May 12, 2026
Middle East Crisis: Impact on European Tourism Businesses
In May 2026, ETOA conducted a survey of its tour operator members to assess the impact of the ongoing Middle East crisis on European tourism businesses.
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May 1, 2026
Showcase: Outbound India Handbook 2026
Following the first edition of Showcase: Outbound India 2026, we are delighted to share the India Handbook 2026, sharing insights and practical takeaways.
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May 1, 2026
Showcase: Outbound India | Breaking into India: Case studies by suppliers & destinations
In this session we hear from a selection of ETOA members who are successfully working with the Indian outbound market.
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May 1, 2026
Showcase: Outbound India | Rethinking Assumptions & Understanding Demand
This session seeks to challenge misconceptions about the Indian outbound travel market.
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May 1, 2026
Showcase: Outbound India | MICE Opportunities: Indian Outbound Business to Europe
In this session, we explore the latest trends, behaviours, and opportunities driving MICE travel from India to Europe.
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May 1, 2026
Showcase: Outbound India | From India to Europe: The Evolving Demand & Product Landscape
Watch this insightful session where industry experts from key operators unpack the latest trends shaping Indian travel to Europe.
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May 1, 2026
Showcase: Outbound India | Entry into the Indian market: Mapping effective distribution channels
This session offers a comprehensive and up-to-date overview of the Indian outbound travel market, with a focus on identifying and navigating key distribution channels.
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May 1, 2026
Showcase: Outbound India | Visas for the Indian Visitor | Rhetoric vs. Reality
In this session we present our findings from our 2025 India Visa survey. Together with our expert panellists we discuss the results.
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May 1, 2026
Showcase: Outbound India | Lessons learned
Wrapping up the inaugural Showcase: India Outbound, we summarised learning and output from our insight sessions, B2B workshops and meetings.
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April 30, 2026
Session Summaries | North American Market Interest Group
A summary of discussion points and takeaways from our North America Origin Market Interest Groups.
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April 30, 2026
ETOA Webinar | Understanding the Japanese Traveller in Europe
This webinar investigates how the market looks in 2026 and what the prospects are. It also defines what Japanese visitors require, when they travel and where they are interested in going.
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