The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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October 19, 2021

IATA Air Traveller Response to Covid Wave 7

The latest wave of IATA surveying suggests that air travellers are becoming increasingly frustrated with travel restrictions, believing that it is necessary to learn to live with coronavirus. While providing useful insights it is important to recognise that the study is conducted on behalf of IATA.
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October 19, 2021

Amadeus Rebuild Travel Survey 2021

Findings from a survey of 1,000 international travellers in 9 countries across the globe, which finds that while the majority are eager to travel internationally there remains concern regarding the clarity of guidelines/restrictions as well as the potential risk of catching COVID-19 while travelling.
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October 19, 2021

UNWTO Barometer Sept 2021

The Excerpt from the latest UNWTO Barometer pulls together the latest data on the volume and value of international tourism and sentiment among its panel of tourism experts. While some destinations saw signs of life in international tourism in June and July 2021 the overall picture remains one of diminished international tourism, with inter-regional and especially domestic travel being the mainstay for the tourism industry in many parts of the world.
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October 19, 2021

ETC Long haul travel sentiment barometer 3/2021

The key finding is that while residents in key long-haul markets for Europe are more confident than was the case a year ago, they remain cautious about visiting in the immediate future.
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October 19, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 8

The eighth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during July the study found sentiment to have remained high with 68% planning to travel between July 2021 and January 2022 and only 15% now saying they do not plan to travel due to Covid-19. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel but with being vaccinated of growing importance. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment).
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September 16, 2021

Data Appeal and Sojern Report: Italian Tourism 2021

A 15-page report considering the performance of the tourism sector during summer 2021 and looking ahead to prospects for autumn. The focus of the report is on Italy, but includes a number of other destinations across Europe. It suggests that while there has been a strong bounce-back pre-Covid levels are yet to be achieved, with August flight bookings to Italy being 46% down on 2019.
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September 16, 2021

STR Insight Blog: Tourism After Lockdown: A new standard of accommodation preferences?

A short article exploring the degree to which consumer preferences regarding hotel accommodation are shifting as pandemic-related restrictions are starting to ease in some countries. Findings are based on research conducted in July 2021 in Britain, mainland Europe and North America.
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September 16, 2021

STR Webinar COVID-19 impact on European hotel performance Sept 21

The fourth STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a wealth of data and insight in the usual informative and entertaining style adopted by these webinars. Northern Europe has outperformed Southern Europe this summer thanks to staycation demand and barriers deterring international travel to traditional summer hotspots.
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September 16, 2021

Amadeus Rebuild Travel: Digital Health Survey

9,000 consumers across 9 global markets were surveyed in February 2021 to better understand consumer sentiment regarding the need to provide digital health information when travelling. Millennials were the most likely to say they would book international travel soon after restrictions are eased with Baby Boomers the least likely to do so. 91% of those polled said there would be some circumstances where they would be comfortable using a digital health passport in order to travel. However, key concerns were the risk that personal information would be hacked, privacy concerns and a lack of transparency and control over where data might be shared
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September 16, 2021

Expedia Travel Recovery Trend Report Q2 2021

The latest Expedia Trends Report cites strong global search growth, rising international searches and lengthening search windows. During the past three months searches for city destinations have shown strong growth, although beach destination searches remain strong, which is to be expected given the onset of the Northern Hemisphere summer.
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September 16, 2021

ALVA UK Attractions Recovery Wave 10

The tenth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues to increase while the hesitant “waiting to see what happens” segment has dropped to around 30% of the market. Despite the easing of restrictions a strong appetite for supporting safety measures to build confidence persists, especially in relation to managing crowds and encouraging mask wearing.
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July 29, 2021

YouGov International Travel and Tourism Report 2021

Detailed analysis of the international tourism arena, exploring where people intend to travel, what they are looking for and what is holding them back, based on responses from 185,000 consumers across 25 markets. Analysis looks at intentions to travel, both leisure and business, which markets are likely to return the fastest and whether travellers are becoming more “responsible” in their attitudes.
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July 29, 2021

Reiseanalyse German Outbound Holiday Travel Reopening

An exploration of how German citizens currently feel about holiday travel with plenty of charts based on ReiseAnalyse data, examining their plans for the remainder of the year and delving into the need for marketers to understand individual market segments as opposed to basing their decisions on the “average” consumer, as at present there is considerable variation in consumer attitudes.
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July 29, 2021

Eurostat short-stay accommodation bookings via collaborative economy platforms

Headline results from newly available data on bookings made in 2018 and 2019 across four major Collaborative Economy booking platforms within the EU, revealing that in 2019 the number of nights booked was 14% up on the year before at 554 million. Spain, France and Italy are shown to be the countries within the EU27 seeing the largest volume of nights booked via these platforms.
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July 29, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 7

The seventh wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during May the study found sentiment to have improved markedly compared with the previous wave, continuing the trend from the most recent survey waves. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel but with being vaccinated of growing importance. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment).
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