The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

Please filter below:
May 23, 2022

STR Webinar COVID-19 impact on Europe hotel performance May 22

The second STR webinar of 2022 to focus on how Europe’s hotel sector is performing examines trends by country, hotel type and demand segment.
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May 16, 2022

ETOA Webinar | Taxation on tourism products online

During this webinar we will discuss tax issues arising from the way tourism services are distributed online (agency, net rate models, B2B) and the regulator’s perception of them.
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May 4, 2022

ETOA Insights Webinar | State of Play for the European Tourism Industry 2022

Ahead of ETOA's City Fair B2B networking event in June, we take stock of the big picture for European destinations. We are delighted to collaborate with our new partners at ForwardKeys for a data-driven look at where Europe is now in terms of bookings by source markets, and destinations heading towards a return to pre-pandemic visitor levels.
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May 4, 2022

Forward Keys Presentation – State of Play for European Tourism 2022

The presentation to accompany the webinar with our data partner Forward Keys, covering the global outlook in 2002, changes in booking patterns, European recovery, impact of the war in Ukraine and forecasts for the remainder of 2022.
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May 3, 2022

ETOA Webinar | Climate action and tourism: turning plans into practice

Watch this practical discussion about the travel industry and climate action with a panel of experts on carbon reduction, sectoral advocacy and consultancy. They provide current insight into what organisations of all sizes can do, and talk through the challenges and opportunities as plans turn into action.
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April 29, 2022

ETOA Webinar | TOMS and German VAT

The German regulations on VAT for non-EU operators are due to be implemented on January 1st 2023. Intermediaries in such markets as the USA, UK and Japan will have to register, reclaim what input tax is recoverable and levy VAT on the price charged to the consumer. This change takes place at a time when the European Commission is looking at the application of VAT on tourism services.
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April 26, 2022

ETC and Atout France ‘Restarting Tourism for the Better: Performance of European Tourism Before, During and After Covid-19’

A report full of helpful insights, charts and tables that shines a light on how European tourism had been performing during the decade ahead of the pandemic, the dramatic impact that the crisis has had on the sector, and how prospects for recovery are shaping up.
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April 26, 2022

Expedia sustainable travel study

A report detailing findings from a survey of 11,000 consumers from around the world investigating attitudes towards sustainable travel, what motivates consumers to make sustainable choices and their (stated) willingness to pay more to make their travel decisions more sustainable.
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April 26, 2022

UNWTO Barometer March 2022

Latest edition of the UNWTO Tourism Barometer summarised by the line “tourism enjoys a strong start to 2022 while facing new uncertainties”. Data is presented showing the performance of different world regions in 2021 along with bespoke analysis that considers the likely impact of the conflict in Ukraine on international tourism.
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April 26, 2022

STR Insight Blog – Tourism outlook: A new spring in its step?

A short Insight Blog featuring commentary and charts from the latest STR consumer survey which took place in February. Overall findings are upbeat, suggesting that travel will be embraced as the threat from Covid-19 is perceived to further diminish.
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April 26, 2022

ETC Monitoring sentiment for domestic and intra-European travel Wave 11

The eleventh wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during March, the study found that three in four Europeans were intending to take a trip during the next six months.
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April 21, 2022

USTOA Webinar | Europe Update with ETOA & ETC

Tom Jenkins, CEO of ETOA and Eduardo Santander, CEO of ETC, represent respectively the public and private sectors in inbound tourism to Europe. They looked at what has happened, is happening and what might occur in the European tourism economy.
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April 20, 2022

Webinar | Supporting tourism’s recovery: destination and regional perspectives

CityDNA, ETOA and NECSTouR represent city destinations, the travel trade and regional governments’ tourism interests. Developing mutual benefit while securing a safe space for a vibrant visitor economy is our common concern.
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April 5, 2022

Mediterranean Insight Session | Part of VIVA 2022

As part of the VIVA 2022 workshop programme there was a 30 minute discussion from tourism insight experts.
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March 29, 2022

ETOA Webinar | Outlook for European leisure travel from Australia and NZ

As Europe finally welcomes back travellers from Australia and New Zealand, we take a look at how operators and their clients are planning for their return.
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