The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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June 18, 2020

Doug Lansky on the new normal of tourism

An interesting video from Doug Lansky with input from tourism officials in Bhutan and Amsterdam on how destinations could re-invent themselves and re-think their strategies in a post-coronavirus environment.
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June 18, 2020

Doug Lansky on how coronavirus may help destinations address capacity management

A thought-provoking take from Doug Lansky on the opportunities coronavirus could present for destinations to address overtourism and capacity management.
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June 18, 2020

ETOA Shorts – Working with visitor attractions

Jorge Traver, ETOAs Country Representative for Spain, summarises how we work with visitor attractions.
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June 18, 2020

ETOA Shorts – Operational challenges

Sofie Jensen, ETOA's Head of Operations and Destination Engagement summarises the operational challenges faced by our members.
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June 18, 2020

ETOA Shorts – City taxes

Simon Smith from the ETOA policy team gives a summary of our work in city taxes.
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June 18, 2020

ETOA Shorts – Visa policy

Tim Fairhurst, ETOA's Director of Policy, talks about ETOA's role in changing visa policy.
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June 18, 2020

ETOA Shorts – ETOA’s dialogue with destinations

Tim Fairhurst, ETOA's Director of Policy, explains how we engage with destinations across Europe
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June 18, 2020

ETOA Shorts – Brexit and the travel industry

Tom Jenkins, ETOA's CEO, explains the aspects of Brexit of concern to the travel industry.
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June 18, 2020

ETOA Shorts – What is TOMS?

Tom Jenkins, ETOA's CEO, explains the Tour Operators Margin Scheme for VAT.
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June 17, 2020

David Edwards opinion 3M’s theory on drivers for post-pandemic travel industry

Tourism insight expert David Edwards explains his 3Ms theory for the likely drivers for a post-pandemic travel industry.
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June 17, 2020

Tim Fairhurst on multinational discussions and COVID-19

Tim Fairhurst, ETOA’s Director of Policy, reflects on recent multinational discussions about tourism and the COVID-19 crisis
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June 17, 2020

ETOA Webinar polling results

At an early stage ETOA recognised the need to interact with its members to help share knowledge and insights relating to the coronavirus pandemic. One mechanism through which this was done has been a series of webinars, and these provide an ideal opportunity to harvest sentiment and insights from those taking part, with ETOA then able to share the learnings from this polling data.
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June 17, 2020

RateGain Hotel pricing and availability trends

A look at the proportion of properties currently taking reservations in different countries around the world, and the pricing strategies being deployed. While caution is probably wise in terms of interpreting the room rates quoted, the study does highlight how ‘open’ the hotel market in nations such as Singapore is in comparison with those harder-hit by COVID-19.
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June 17, 2020

ECM Checklist for sustainable recovery

A mix of discussion regarding how the pandemic will change destinations, examples of how European cities are already taking a series of measures to alleviate impact and prepare for recovery and highly practical guide aimed at facilitating planning by DMOs and their partners.
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June 17, 2020

ETC Long haul travel sentiment

ETC has for some time monitored the sentiment of potential visitors to Europe from key long-haul origin markets, and in the latest Wave of the study the survey shines a light on prospects for the peak summer period of 2020, revealing the extent to which COVID-19 may be narrowing travel horizons.
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