The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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June 23, 2021

ETC Long haul travel sentiment barometer 2/2021

A study which finds that while general consumer confidence is on the rise, few in key long-haul source markets for Europe are minded to travel far from their home country during the next few months. Those not planning an international trip cite safety concerns relating to COVID-19 while those saying they are planning a trip in the next few months remain uncertain about the exact timing.
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June 23, 2021

STR Webinar COVID-19 impact on European hotel performance June 21

The third STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a distinctly upbeat tone, focussing primarily on evidence from the UK showing that domestic leisure demand has rebounded swiftly. The story is not uniform either within the UK or across Europe however, with a number of city destinations lagging regional areas of the UK and several leading European markets continuing to see very low occupancy rates.
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May 24, 2021

WTTC Global Economic Impact Infographic May 2021

A 2-page infographic providing the assessment of WTTC regarding global tourism fortunes in 2020. As might be expected data is firmly in negative territory with a halving in the relative importance of travel and tourism to global GDP and 62 million fewer travel and tourism jobs. WTTC is gradually producing updated infographics for nations around the world detailing key travel and tourism metrics for 2020.
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May 24, 2021

ETC Trends and Prospects Q1 2021

A comprehensive look at recent trends and near-term prospects for European tourism that rather sits on the fence in terms of the upcoming summer by noting that prospects are “mixed”. Plenty of data is reviewed and suggests that early 2021 witnessed Europe facing stiffer headwinds than other global regions. If vaccine rollout picks up across Europe and infection rates fall leading to a reduction in restrictions then international arrivals are expected to improve in 2021 compared with 2020, but pre-pandemic volumes at now not expected to return until 2024, two years later than is the case for domestic demand. In addition to taking a look at the aviation and accommodation sectors the report reviews the performance of key origin markets and looks forward to how the economies of European nations and those of important long-haul source markets will perform in the next year or two.
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May 24, 2021

ALVA UK Attractions Recovery Wave 8

The eighth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they will return to visiting attractions once permitted continues to improve strongly since the previous wave in March with a commensurate decline in the numbers saying they are unlikely to return for a long time but remain around one-in-five of those polled. A key learning is that while a strong appetite to visit attractions now exists, nervousness about doing so has not evaporated, with particular concerns about crowds and social distancing. A key learning is that those who have received a vaccine are less cautious about visiting attractions than others, providing signs of encouragement for later in the year.
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May 24, 2021

STR Webinar COVID-19 impact on Europe hotel performance

The second STR webinar of 2021 to focus on how Europe’s hotel sector is performing set a largely upbeat tone, focussing on emerging evidence from the UK that once consumers have certainty regarding when travel is permitted bookings will follow. A note of caution was however struck in relation to how swiftly business, group and event travel may resume.
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May 11, 2021

National Tourist Board Insight Pages

A useful one-stop hub for links to the insight pages and summaries of their content for selected European National Tourist Boards.
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April 26, 2021

STR Blog: Travel Barriers after lockdown

A short blog article from STR shining a light on some of the findings from a recent poll of more than 1,300 global travellers. The article discusses the barriers influencing travellers’ decisions not to book or undertake overnight trips including government restrictions, the behaviour of other travellers and financial concerns such as the challenge of getting a refund.
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April 26, 2021

ALVA UK Attractions Recovery Wave 7

The seventh wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they will return to visiting attractions once permitted continues to edge up while those saying they are unlikely to return for a long time edge down in number, but remain around one-in-three. A key learning is that those who have received a vaccine are less cautious about visiting attractions than others, providing signs of encouragement for later in the year.
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April 26, 2021

IATA Air Traveller Response to Covid Wave 5

The fifth wave of sentiment tracking by IATA brings to the surface the opinions of recent fliers from 11 countries around the world. Findings include that two-thirds report restrictions have negatively impacted their quality of life, that 84% won’t travel if there is a chance of quarantine and nine-in-ten say that governments should standardise protocols relating to vaccination and testing.
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April 26, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 6

The sixth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during February the study found sentiment to have improved slightly compared with the previous wave, a trend now becoming well established. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment).
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March 17, 2021

Euromonitor Top 100 City Destinations

Available as a standalone set of slides or with an accompanying 32 minute webinar the analysis looks at how leading global city destinations performed in 2020 and briefly considers trends that may emerge in 2021. Each world region is put under the spotlight looking at city rankings along with a number of city case studies focussing on the ways in which DMOs or NTOs responded to the pandemic.
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March 17, 2021

ETC Sustainable Tourism Toolkit

A comprehensive document aimed at European NTOs to help guide their creation and implementation of sustainable tourism strategies. While much of the 53-page handbook is dedicated to a series of modules that guide practitioners in their work it also contains helpful sections that introduce the importance of sustainability within the tourism sector, the benefits of developing a national approach and a recognition of the many challenges that can hamper progress.
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March 17, 2021

ETC Trends and Prospects Q4 2020

A comprehensive look back at how European destinations performed in 2020 and what shape recovery in 2021 and beyond may take. The report also discusses the future of business tourism, suggesting that rumours of a permanent decline are misplaced. In addition to taking a look at the aviation and accommodation sectors the report reviews the performance of key origin markets and looks forward to how the economies of European nations and those of important long-haul source markets will perform in the next year or two.
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March 17, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 5

The penultimate of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during late December and January the study found sentiment to have improved slightly compared with the month before for the second consecutive wave of the study. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment). Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment). Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment).
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