Insight Hub

Wrapping up the inaugural Showcase: North America Outbound, where we bring together learning and output from our insight sessions, B2B workshops and meetings.

This final session of the Showcase takes a wide-ranging look at the US outbound travel market at a time of economic and geo-political uncertainty, demographic change and shifting traveller priorities.

Building on our two previous market comparisons, panellists outline the profile of the Mexican traveller, including socio-economic segments, travel motivations and preferred European destinations.  

This session turns attention to the Canadian outbound traveller, highlighting both similarities and important distinctions from the US market.

This session dives into the largest and most influential outbound market in North America: the United States.

Our panel explains how advisors operate in the US, Canada and Mexico, including business models, host agencies, consortia and specialisation trends.

This session explores Europe’s competitive position in the North American outbound landscape.

This opening session kicks-off the month, as our resident tourism statistics expert, David Edwards, will present an introduction to data and trends in the North American outbound market.

Following the first edition of Showcase: Outbound North America 2026, we are delighted to share the North America Handbook 2026, sharing insights and practical takeaways.