Insight Hub

Month: April 2026

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April 30, 2026

Session Summaries | North American Market Interest Group

A summary of discussion points and takeaways from our North America Origin Market Interest Groups.
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April 30, 2026

ETOA Webinar | Understanding the Japanese Traveller in Europe

This webinar investigates how the market looks in 2026 and what the prospects are. It also defines what Japanese visitors require, when they travel and where they are interested in going.
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April 28, 2026

ETOA Insight | Understanding VAT and Tourism in Europe, with Tom Jenkins

Watch Tom Jenkins, ETOA's CEO, introducing key principles of VAT (Value Added Tax) and its impact on tourism in Europe.
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April 22, 2026

ETOA Webinar | Delivering the Seamless Traveller Experience: Practical Steps for Travel Businesses

Ahead of the Travel Technology Show in London on 24-25 June 2026, this webinar explores how organisations can move from aspiration to delivery.
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April 17, 2026

Pulse Check: Operating environment for tourism – April 2026

ETOA Pulse Check: Our members' opinion on the operating environment in April 2026, compared with same time last year.
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April 17, 2026

Paris Île-de-France Region Tourism Activity Report 2025/26

Tourism activity report for the Île-de-France region. In 2025, the region set an all-time record with nearly €24 billion in tourism benefits.
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April 17, 2026

Data Appeal: 2026 Cultural Tourism in Italy

A report examining what can be learned from the digital traces that visitors to Italy’s cultural attractions leave behind.
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April 16, 2026

ETOA & Trippz Webinar | Tourist Tax: From Back-Office Problem to Better Guest Experience

In this webinar, ETOA and Trippz walk through where enforcement stands today, which markets are moving next, and what it looks like when platforms get this right.
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April 14, 2026

ETOA Webinar | Reform of VAT in travel

Watch this webinar, for a deeper understanding of the Reform of VAT in travel developments, plus an update on German VAT and VAT in the Digital Age (VIDA).
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April 9, 2026

Session Summaries | India Origin Market Interest Group

A summary of discussion points and takeaways from our India Origin Market Interest Groups
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