ETOA Webinar | Delivering the Seamless Traveller Experience: Practical Steps for Travel Businesses
Travel businesses have long promised seamless journeys, yet many traveller experiences remain fragmented across suppliers, systems and touchpoints.
Ahead of the Travel Technology Show in London on 24-25 June 2026, this webinar explores how organisations can move from aspiration to delivery.
We examined the practical steps needed to better connect data, partners and platforms, and highlight where collaboration is already improving the end-to-end experience.
From smarter use of APIs to stronger ecosystem thinking, the session focused on achievable progress rather than perfect solutions. Designed for travel professionals across Europe, it provides clear insights into how to deliver more joined-up, responsive and customer-centric journeys in a complex, multi-stakeholder environment.
Panellists
- Richard Baker, Chief Commercial Officer, Inspiretec
- Jordan Whittington, Sr Sales Development Manager, Bókun, a TripAdvisor Company
- Richard Veal, Country Manager EMEA, iUrban
This webinar was be hosted by Rachel Read, Director of Insight & Business Improvement, ETOA.
