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December 20, 2023

Mabrian Trending Destinations for 2024

Our data partners, Mabrian, have produced the latest update of their travel motivation analysis for 2024 focusing on the evolution of trends in motivations to visit Europe.
November 27, 2023

ETOA Insight Webinar | Mabrian’s Big Data unveils the new travel motivations and the trending destinations for 2024

Our partners at travel intelligence provider Mabrian have published a variety of studies analysing motivations for travel.
September 29, 2023

Mabrian Evolving traveller behaviour: the rise of experiential travelling

Mabrian study using social listening to analyse traveller motivation for experiential activities.
July 10, 2023

ETOA Webinar | Show Me The Money: Visitor Spend in Europe

We have plentiful information on visitor numbers to Europe, but how much are they spending?
June 7, 2023

Mabrian Study: Rethinking the sustainability of long-haul travel

A study from our data partners at Mabrian that analyses the impact of long haul travel on the environment and questions how long-haul travel can be a viable and sustainable option.
May 9, 2023

Mabrian blog summaries

A range of blog entries containing data from our partners at Mabrian.