July 6, 2026
SHOP Conversations | Future-Proofing Tourism: The Strategic Role of Shoulder and Off-Peak Travel
In this conversation, Caroline Bremner discusses how destinations can use shoulder and off-peak travel to manage capacity pressures and support sustainable growth.
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July 6, 2026
SHOP Conversations | Malta Year-Round – Strategies to Drive Off-Peak Travel
In this destination case study, Leslie Vella examines how Malta is encouraging year–round travel beyond its peak summer season.
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July 6, 2026
SHOP Deep Dive | Driving Demand Beyond Peak Season – Marketing Strategies that Work
This webinar explores effective marketing strategies for encouraging travel beyond Europe’s traditional high season.
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July 6, 2026
SHOP Deep Dive | Rethinking Seasonality – Trends in Europe’s Key Source Markets
This webinar explores changing seasonality patterns across European source markets and the factors shaping travel demand beyond peak periods
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July 6, 2026
SHOP Deep Dive | Unlocking Off-Peak Opportunity in European Destinations
This webinar explores how European destinations can better use shoulder and off-peak capacity through stronger product development and visitor experiences.
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July 6, 2026
SHOP Fast Track | Cities in Collaboration: Unlocking Off-Peak Opportunity Across Europe
The session explores knowledge sharing, aligned strategies and innovation to support resilient, sustainable visitor economies.
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July 6, 2026
SHOP Fast Track | Crowded Out – The hidden impacts of unbalanced tourism
In this session, Edmund Morris explores how crowding affects destinations and creates commercial risks for tourism businesses.
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July 6, 2026
SHOP Fast Track | Staying Longer, Going Further – The Rise of Multi-Day Tours
In this session, Douglas Quinby from Arival presents research on the evolving multi day tours and activities sector.
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July 6, 2026
SHOP Fast Track | From Overtourism to Opportunity – Visionary Approaches to Dispersal and Seasonality
In this session, Doug Lansky explores how destinations can tackle seasonality through innovative off-season products and experiences.
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July 6, 2026
SHOP Fast Track | Innovation for Impact: Technology Driving Off-Season Travel and Visitor Dispersal
In this session, John Boulding from Vox Group explores how technology can support visitor dispersal and encourage off season travel.
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July 6, 2026
SHOP Fast Track | Demographic Shifts and the Future of Travel Demand
In this SHOP Fast Track session, our tourism statistics expert David Edwards explores key population trends and how they are influencing demand for European travel today and in the years ahead.
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July 6, 2026
SHOP Fast Track | Data and Sentiment for Off-Peak demand
In this SHOP Fast Track session, Data Appeal’s Hannah Babineau explores off peak and low season travel trends across Europe.
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July 6, 2026
SHOP Fast Track | Spreading the Benefits – Insights on visitor dispersal in Italy
In this session, Pio Macchiarulo from GetYourGuide shares findings from a sustainability impact study in Italy.
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July 6, 2026
SHOP – Shoulder & Off-Peak Handbook 2026
Following SHOP 2026, we're pleased to share this handbook, packed with insights and ideas to help extend the season and diversify itineraries.
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June 17, 2026
Beyond Paris: GetYourGuide and the new geography of French tourism
This GetYourGuide and Formules study highlights how experience-led travel is spreading visitor spending beyond traditional hotspots, supporting local economies, extending stays and generating an estimated €5.6 billion economic impact across France.
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June 17, 2026
UN Tourism Barometer May 2026
The first Barometer to be published after the outbreak of conflict in the Middle East unsurprisingly notes growing uncertainty facing the sector, but nonetheless reports that international tourism grew at a rate of 2% in the first quarter of this year.
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June 1, 2026
Showcase: Outbound North America 2026 | Closing session
Wrapping up the inaugural Showcase: North America Outbound, where we bring together learning and output from our insight sessions, B2B workshops and meetings.
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June 1, 2026
Showcase: Outbound North America 2026 | The end of easy growth? US Outbound travel explored
This final session of the Showcase takes a wide-ranging look at the US outbound travel market at a time of economic and geo-political uncertainty, demographic change and shifting traveller priorities.
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June 1, 2026
Showcase: Outbound North America 2026 | Focus on the Mexican Traveller
Building on our two previous market comparisons, panellists outline the profile of the Mexican traveller, including socio-economic segments, travel motivations and preferred European destinations.
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June 1, 2026
Showcase: Outbound North America 2026 | Focus on the Canadian Traveller
This session turns attention to the Canadian outbound traveller, highlighting both similarities and important distinctions from the US market.
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June 1, 2026
Showcase: Outbound North America 2026 | Focus on the US Traveller
This session dives into the largest and most influential outbound market in North America: the United States.
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June 1, 2026
Showcase: Outbound North America 2026 | The Function of Travel Advisors in the North American market
Our panel explains how advisors operate in the US, Canada and Mexico, including business models, host agencies, consortia and specialisation trends.
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June 1, 2026
Showcase: Outbound North America 2026 | How Europe can compete for the North American market
This session explores Europe’s competitive position in the North American outbound landscape.
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June 1, 2026
Welcome to Showcase: Outbound North America 2026
This opening session kicks-off the month, as our resident tourism statistics expert, David Edwards, will present an introduction to data and trends in the North American outbound market.
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June 1, 2026
Showcase: Outbound North America Handbook 2026
Following the first edition of Showcase: Outbound North America 2026, we are delighted to share the North America Handbook 2026, sharing insights and practical takeaways.
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May 18, 2026
UN Tourism International Tourism Highlights 2025
The latest in the long-running series of “Highlights” reports from UN Tourism, which while full of useful facts and figures it is important to note that the data relates to 2024, and as such provides a valuable glimpse into the past rather than shining a light on the present.
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May 18, 2026
Amadeus – Travel Dreams 2026
A comprehensive 48-page report based on 6,000 interviews with global travellers across leading outbound markets (Australia, China, Germany, India, the UK and US) and 500 interviews with senior hoteliers in the most visited destinations, supplemented with insights from a handful of key DMOs.
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May 18, 2026
ETC Trends and Prospects Q1 2026
The first of the quarterly reports from ETC for 2026 looks back at Europe’s performance during full-year 2025 and how the early, rather turbulent, few months of 2026 have been shaping up, with an estimate that were the conflict in the Middle East to have ended by late April 4% of Europe’s international visitor nights are at risk in 2026.
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May 18, 2026
ETC Monitoring sentiment for domestic and intra-European travel Wave 24
The twenty-fourth wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during March 2026 this wave finds that intentions to travel have climbed sharply compared with a year ago, but Europeans are minded to take trips of a shorter duration with a lower budget.
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May 1, 2026
Showcase: Outbound India Handbook 2026
Following the first edition of Showcase: Outbound India 2026, we are delighted to share the India Handbook 2026, sharing insights and practical takeaways.
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May 1, 2026
Showcase: Outbound India | Breaking into India: Case studies by suppliers & destinations
In this session we hear from a selection of ETOA members who are successfully working with the Indian outbound market.
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May 1, 2026
Showcase: Outbound India | Rethinking Assumptions & Understanding Demand
This session seeks to challenge misconceptions about the Indian outbound travel market.
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May 1, 2026
Showcase: Outbound India | MICE Opportunities: Indian Outbound Business to Europe
In this session, we explore the latest trends, behaviours, and opportunities driving MICE travel from India to Europe.
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May 1, 2026
Showcase: Outbound India | From India to Europe: The Evolving Demand & Product Landscape
Watch this insightful session where industry experts from key operators unpack the latest trends shaping Indian travel to Europe.
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May 1, 2026
Showcase: Outbound India | Entry into the Indian market: Mapping effective distribution channels
This session offers a comprehensive and up-to-date overview of the Indian outbound travel market, with a focus on identifying and navigating key distribution channels.
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May 1, 2026
Showcase: Outbound India | Visas for the Indian Visitor | Rhetoric vs. Reality
In this session we present our findings from our 2025 India Visa survey. Together with our expert panellists we discuss the results.
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May 1, 2026
Showcase: Outbound India | Lessons learned
Wrapping up the inaugural Showcase: India Outbound, we summarised learning and output from our insight sessions, B2B workshops and meetings.
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April 30, 2026
ETOA Webinar | Understanding the Japanese Traveller in Europe
This webinar investigates how the market looks in 2026 and what the prospects are. It also defines what Japanese visitors require, when they travel and where they are interested in going.
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April 17, 2026
Paris Île-de-France Region Tourism Activity Report 2025/26
Tourism activity report for the Île-de-France region. In 2025, the region set an all-time record with nearly €24 billion in tourism benefits.
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April 17, 2026
Data Appeal: 2026 Cultural Tourism in Italy
A report examining what can be learned from the digital traces that visitors to Italy’s cultural attractions leave behind.
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February 27, 2026
ETOA Webinar | Marketing the Moments Between: How Destinations Can Drive Demand Beyond Peak Season
As traveller expectations evolve and competition for attention intensifies, destinations can no longer rely on high season alone to deliver growth.
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February 17, 2026
Driving sustainable tourism: GetYourGuide’s impact in Italy
This report sets out to demonstrate that GetYourGuide and the activities sector adds value to Italy’s visitor economy while helping to improve the sustainability credentials of visitors through encouraging visits to places and attractions that would otherwise not be explored.
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February 16, 2026
VisitBritain Report: Economic Value of Tourism in the United Kingdom January 2026
A study that suggests that if we allow for the direct, indirect and induced impacts of tourism, then the tourism sector was worth £206bn to the UK economy in 2024, or 7% of GDP. Forecasts included in the report suggest that annual international arrivals could jump by 14 million by 2035.
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February 16, 2026
Data Appeal Report: Milano Cortina 2026 – How the Winter Olympics will shape tourism
Data Appeal’s report on the impact of the winter Olympics, as well as actions for DMOs and local operators
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February 11, 2026
Arival’s Global Operator Landscape: The State of Experiences Webinars and Summary Report Jan 26
The summary report of Arival’s definitive annual benchmark study of the travel experiences sector.
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January 23, 2026
ETOA Webinar | North America to Europe: Transatlantic Tourism Trends
In this webinar we will discuss how North America has been leading the post-pandemic recovery for inbound tourism in Europe. Although this growth faltered in 2025, early reports from tour operators points to continued, robust demand.
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January 22, 2026
Digital Tourism Think Tank Rural Tourism Renaissance Highlight Report
A study that champions the economic opportunities that tourism can deliver for rural communities, with the authors arguing that facilitating the growth of short-term rental accommodation in these areas is essential.
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January 22, 2026
Data Appeal: 7 Megatrends reshaping international tourism in 2026
A look ahead to some of the themes that may shape international travel in the next twelve months courtesy of assessing a wide array of industry stakeholder musings. Insights regarding both consumer demand and the management of destinations are included.
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January 22, 2026
UN Tourism Barometer January 2026
Provisional data indicates that international tourism expanded by 4% in 2025, and while the report strikes an optimistic tone for 2026 the challenges of inflation in tourism services and geopolitical uncertainty are noted.
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December 8, 2025
Data Appeal: Jubilee 2025 in Numbers
A look at how a highly symbolic year for Rome as evolved from a visitor economy perspective, relying primarily on digital data to explore topics such as volumes, sentiment, and rates charged at accommodation.
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