Insight Hub

Displaying category "Destinations"

Please filter below:
May 29, 2024

ETOA Webinar | Demand for Europe

How is demand for Europe looking and what is around the corner in terms of demand and product development? During this webinar, Tom Jenkins will discover what some of our established member operators are experiencing.
More
May 20, 2024

Paris je T’aime Olympic Coverage and Lodging Update April 2024

An update from Paris je T’aime (in French, with some charts in English). The presentation looks at press coverage ahead of the Games, as well as hotel occupancy rate forecasts and international arrivals by origin market.
More
May 20, 2024

ETC Monitoring sentiment for domestic and intra-European travel Wave 18

The eighteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during April 2024 this wave finds that the appetite for leisure travel within Europe during the upcoming summer is stronger than was the case a year ago.
More
May 20, 2024

ETC Trends and Prospects Q1 2024

A detailed review of the latest trends and near-term prospects for European tourism, a key finding of which is that international tourism to Europe will have returned to 2019 volumes by the end of 2024, with visitors to Europe spending €742.8bn, 14.3% up on 2023 in nominal terms.
More
May 14, 2024

ETOA Webinar | Demand for United Kingdom and Ireland

With the launch of Britain & Ireland Marketplace 2025, we take stock of current challenges and opportunities for the inbound UK and Irish market.
More
April 19, 2024

Tourism Alliance Insight Conference – UK as a Destination March 2024

The complete deck of all the presentations at the Tourism Alliance Insight Conference on 19th March 2024.
More
April 9, 2024

Destinations Exchange Europe 2024

The complete slide deck from Destinations Exchange Europe 2024.
More
March 15, 2024

ETC Trends and Prospects Q4 2023

A detailed review of the latest trends and near-term prospects for European tourism, indicating that last year international arrivals in Europe came within 2% of their 2019 tally, and with two out of three European nations now at or close to pre-pandemic volumes.
More
March 15, 2024

Pulse Check: Tourism support from local governments

ETOA Pulse Check: Our members' opinion on support for tourism from local governments.
More
February 28, 2024

ETOA Industry Day Brussels February 2024

The complete slide deck from our Industry Day in Brussels in February 2024.
More
February 28, 2024

Paris 2024 High Level Briefing

Presentation given by Corinne Menegaux of Paris Je T'aime at our Industry Day in Brussels February 2024.
More
February 13, 2024

Nordic Trend Tracker January 2024

Report from our partners at the Nordic Tourism Collective tracking trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
More
February 13, 2024

UNWTO Barometer January 2024

The latest UNWTO analysis indicates that in 2023 the number of international overnight trips reached 88% of its pre-pandemic level. Looking ahead to 2024 international tourism is expected to exceed 2019 volumes by around 2%.
More
December 20, 2023

Mabrian Trending Destinations for 2024

Our data partners, Mabrian, have produced the latest update of their travel motivation analysis for 2024 focusing on the evolution of trends in motivations to visit Europe.
More
December 20, 2023

Euromonitor Top 100 City Destinations Index 2023

Headline findings from the latest Euromonitor assessment of the Top 100 City Destinations includes the full list and some key findings relating to the pillars that make up the overall index, such as which cities are performing best in relation to sustainability.
More
December 20, 2023

UNWTO Barometer November 2023

The latest UNWTO analysis confirms that in the first nine months of this year the volume of international tourism recovered to 87% of its pre-pandemic equivalent, with Europe doing rather better at 94% of its 2019 tally.
More
December 6, 2023

Data Appeal Industry Blog

A selection of articles and opinion pieces from our data partners at Data Appeal.
More
November 13, 2023

Data Appeal: Italy Digital Destination Awards 2023

The 2023 edition of Italy Digital Destination, the annual report and awards from our partners at Data Appeal. The awards recognise Italian regions and destinations that have recorded the best online performance related to reputation, food and wine and hospitality.
More
November 13, 2023

Data Appeal on How Taylor Swift’s Eras Tour transforms destination marketing

Data Appeal blog on the impact of the European leg of Taylor Swift's Eras tour to Milan, Amsterdam and London.
More
November 13, 2023

Data Appeal: Data-Driven Sustainable Strategies, The DMO Handbook

A free handbook from our partners at Data Appeal, exploring how destinations can champion responsible travel through the strategic use of data.
More
November 13, 2023

ETC Monitoring sentiment for domestic and intra-European travel Wave 17

The 17th wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour.
More
November 13, 2023

ETC Trends and Prospects Q3 2023

A detailed review of the latest trends and near-term prospects for European tourism which finds that international tourism in Europe has proven to be resilient during the early months of 2023, but with notable variations when looking at the performance of individual destinations.
More
November 2, 2023

ETOA Industry Briefing November 2023

The complete slide deck from our Industry Briefing in November 2023.
More
September 29, 2023

Mabrian Evolving traveller behaviour: the rise of experiential travelling

Mabrian study using social listening to analyse traveller motivation for experiential activities.
More
September 29, 2023

Data Appeal Top Summer Travel Destinations 2023

The analysis presented here draws on a proprietary analysis of online reviews to assess sentiment towards leading Mediterranean destinations over the peak summer months of this year, broadly finding that sentiment has improved compared with last summer.
More
September 29, 2023

UNWTO Tourism Highlights 2023

A comprehensive round-up of international tourism in each year between 2020 and 2022 which assesses the economic impact of the pandemic on the sector, tracking the precipitous decline of 2020 through to the strong rebound of last year.
More
September 29, 2023

UNWTO Barometer September 2023

The latest UNWTO analysis paints a broadly positive picture for how 2023 has evolved with an increasing number of destinations seeing international arrivals approaching the levels seen in 2019, with a handful actually exceeding this tally. A note of caution is struck in relation to the economic wellbeing of potential tourists as we head towards 2024.
More
August 17, 2023

Tootbus Study: Attitudes to Sustainable City Breaks 2023

A study from ETOA member, Tootbus, asking travellers in France, Belgium and the UK what type of city break they prefer, their perceptions of sustainable city breaks and the impact of inflation on these perceptions.
More
August 17, 2023

City DNA – City Travel Report 2023

The full report is available to purchase, but the Executive Summary contains some important findings that reflect the experience of 115 city destinations across Europe, demonstrating that visitors began returning to cities in 2022 after the two very lean preceding years.
More
August 17, 2023

CELTH research: Reducing crowding at destinations through social interaction

An academic report conveys the findings of a project in 2021 to assess whether conversational based apps are better able than traditional DMO marketing to influence the choice of activities undertaken once visitors are at a destination.
More
August 17, 2023

UNWTO and CELTH report ‘Overtourism’? Understanding and Managing Urban Tourism Growth Beyond Perceptions

The Executive Summary sets out the challenges faced by urban destinations with regard to managing tourism flows, with the identification of strategies and associated measures that can help alleviate some of the negative perceptions that may become established if visitor numbers and behaviours are not well managed.
More
July 18, 2023

ETC Monitoring sentiment for domestic and intra-European travel Wave 16

The sixteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour.
More
July 18, 2023

ETC Trends and Prospects Q2 2023

A detailed review of the latest trends and near-term prospects for European tourism that suggests that many destinations across Europe look set for a strong summer performance despite the ongoing cost-of-living headwinds.
More
July 10, 2023

ETOA Webinar | Europe as a World Wide Destination

Europe has for decades prided itself in being the “world’s favourite destination”
More
July 5, 2023

ETOA Webinar | Origin market insight: Asia

In this webinar Tom Jenkins and our expert panel will explore the current status of the Asian outbound markets to Europe
More
June 22, 2023

ETOA Insights Webinar | ForwardKeys Most Popular Cities Report: Will this be the last super summer?

The latest report from our partners at ForwardKeys on the most popular city destinations for summer 2023.
More
May 23, 2023

Short-term rentals data story Q1 2023 published by Transparent

Three chapters relating to short-term rentals discuss OTAs, growth and the outlook, revealing a range of insights into the characteristics and prospects for this market segment.
More
May 23, 2023

UNWTO Experiences in measuring the sustainability of tourism

The report sets out to provide a synopsis for policymakers based on the findings of a series of eleven pilot studies in different destinations around the world focussed on measuring the sustainability of tourism
More
May 23, 2023

WTTC Economic Impact of Tourism Infographics and 2023 forecasts

Headline infographics showing the economic value of tourism in world regions in 2022, the change from 2021 and the relative position compared with 2019.
More
May 23, 2023

WTTC Sustainable Aviation Fuel: Opportunities and Implications for Tourism Destinations

A report which at its heart is making the case for the public and private sectors to focus on developing Sustainable Aviation Fuels that will allow the sector to decarbonise without the need for governments to introduce policies aimed at curbing the extent to which individuals can choose to fly.
More
May 23, 2023

UNWTO Barometer May 2023

The latest UNWTO analysis suggests that last year Europe welcomed 595 million international tourist arrivals, compared with 744 million in 2019, and that in the first quarter of this year volumes have reached 90% of their pre-pandemic level.
More
May 23, 2023

ETC Trends and Prospects Q1 2023

A detailed review of the latest trends and near-term prospects for European tourism which finds that international tourism in Europe recovered to 82% of its 2019 scale by the end of last year. The report includes analysis of individual destination performance alongside forecasts for both inbound and outbound tourism over the next few years by world region.
More
May 9, 2023

Mabrian blog summaries

A range of blog entries containing data from our partners at Mabrian.
More
April 20, 2023

Tourism Alliance Insight Day – UK as a Destination March 2023

The complete slide deck from the Tourism Alliance Insight Day on the UK as a destination.
More
April 20, 2023

Rediscovering Europe: The Return of Chinese Tourists March 2023

A comprehensive discussion examining how the habits of Chinese travellers are changing and what they expect from a holiday, often with reference to the strategies being deployed by various European tourism promotion agencies. The report features numerous hints and tips that it is claimed will enhance marketers ability to attract Chinese travellers.
More
April 20, 2023

WTTC World in Motion January 2023

The report champions the recovery in tourism in 2022 and highlights that despite economic headwinds many consumers are still placing travel high on their list of priorities. The study discusses the role of social media, the resilience of luxury travel and consumer attitudes towards sustainability.
More
April 20, 2023

ETC Monitoring sentiment for domestic and intra-European travel Wave 15

The fifteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds a slight dip in travel intentions for the next six months compared with a year ago with inflationary pressures a definite concern, although most intend to protect their travel budgets.
More
March 28, 2023

ETOA Webinar | Trends and stats: The state of play for European tourism

In this webinar we will take a wide-ranging, data-driven look at current trends in search and booking patterns, top destinations and the situation in Europe’s key long-haul origin markets.
More
March 15, 2023

Tourism Economics: Europe’s Long Haul Travel Recovery

A summary of prospects for the recovery of long-haul tourism to Europe over the next few years, highlighting that despite eased travel restrictions volumes from China are not expected to regain pre-pandemic levels in the short-term, whereas visits from the USA to many destinations in Europe could match those of 2019 during the current year.
More
March 15, 2023

ETC Trends and Prospects Q4 2022

A comprehensive look at recent trends and near-term prospects for European tourism finding that despite an array of challenges, consumers remain keen on travelling, but that the economic situation requires their plans to be adjusted in order that holidays and short-breaks can be deemed affordable.
More