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February 13, 2024

Nordic Trend Tracker January 2024

Report from our partners at the Nordic Tourism Collective tracking trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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February 13, 2024

UNWTO Barometer January 2024

The latest UNWTO analysis indicates that in 2023 the number of international overnight trips reached 88% of its pre-pandemic level. Looking ahead to 2024 international tourism is expected to exceed 2019 volumes by around 2%.
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December 20, 2023

Mabrian Trending Destinations for 2024

Our data partners, Mabrian, have produced the latest update of their travel motivation analysis for 2024 focusing on the evolution of trends in motivations to visit Europe.
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December 20, 2023

Euromonitor Top 100 City Destinations Index 2023

Headline findings from the latest Euromonitor assessment of the Top 100 City Destinations includes the full list and some key findings relating to the pillars that make up the overall index, such as which cities are performing best in relation to sustainability.
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December 20, 2023

UNWTO Barometer November 2023

The latest UNWTO analysis confirms that in the first nine months of this year the volume of international tourism recovered to 87% of its pre-pandemic equivalent, with Europe doing rather better at 94% of its 2019 tally.
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December 6, 2023

Data Appeal Industry Blog

A selection of articles and opinion pieces from our data partners at Data Appeal.
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November 13, 2023

Data Appeal: Italy Digital Destination Awards 2023

The 2023 edition of Italy Digital Destination, the annual report and awards from our partners at Data Appeal. The awards recognise Italian regions and destinations that have recorded the best online performance related to reputation, food and wine and hospitality.
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November 13, 2023

Data Appeal on How Taylor Swift’s Eras Tour transforms destination marketing

Data Appeal blog on the impact of the European leg of Taylor Swift's Eras tour to Milan, Amsterdam and London.
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November 13, 2023

Data Appeal: Data-Driven Sustainable Strategies, The DMO Handbook

A free handbook from our partners at Data Appeal, exploring how destinations can champion responsible travel through the strategic use of data.
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November 13, 2023

ETC Monitoring sentiment for domestic and intra-European travel Wave 17

The 17th wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour.
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November 13, 2023

ETC Trends and Prospects Q3 2023

A detailed review of the latest trends and near-term prospects for European tourism which finds that international tourism in Europe has proven to be resilient during the early months of 2023, but with notable variations when looking at the performance of individual destinations.
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November 2, 2023

ETOA Industry Briefing November 2023

The complete slide deck from our Industry Briefing in November 2023.
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September 29, 2023

Mabrian Evolving traveller behaviour: the rise of experiential travelling

Mabrian study using social listening to analyse traveller motivation for experiential activities.
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September 29, 2023

Data Appeal Top Summer Travel Destinations 2023

The analysis presented here draws on a proprietary analysis of online reviews to assess sentiment towards leading Mediterranean destinations over the peak summer months of this year, broadly finding that sentiment has improved compared with last summer.
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September 29, 2023

UNWTO Tourism Highlights 2023

A comprehensive round-up of international tourism in each year between 2020 and 2022 which assesses the economic impact of the pandemic on the sector, tracking the precipitous decline of 2020 through to the strong rebound of last year.
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September 29, 2023

UNWTO Barometer September 2023

The latest UNWTO analysis paints a broadly positive picture for how 2023 has evolved with an increasing number of destinations seeing international arrivals approaching the levels seen in 2019, with a handful actually exceeding this tally. A note of caution is struck in relation to the economic wellbeing of potential tourists as we head towards 2024.
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August 17, 2023

Tootbus Study: Attitudes to Sustainable City Breaks 2023

A study from ETOA member, Tootbus, asking travellers in France, Belgium and the UK what type of city break they prefer, their perceptions of sustainable city breaks and the impact of inflation on these perceptions.
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August 17, 2023

City DNA – City Travel Report 2023

The full report is available to purchase, but the Executive Summary contains some important findings that reflect the experience of 115 city destinations across Europe, demonstrating that visitors began returning to cities in 2022 after the two very lean preceding years.
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August 17, 2023

CELTH research: Reducing crowding at destinations through social interaction

An academic report conveys the findings of a project in 2021 to assess whether conversational based apps are better able than traditional DMO marketing to influence the choice of activities undertaken once visitors are at a destination.
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August 17, 2023

UNWTO and CELTH report ‘Overtourism’? Understanding and Managing Urban Tourism Growth Beyond Perceptions

The Executive Summary sets out the challenges faced by urban destinations with regard to managing tourism flows, with the identification of strategies and associated measures that can help alleviate some of the negative perceptions that may become established if visitor numbers and behaviours are not well managed.
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July 18, 2023

ETC Monitoring sentiment for domestic and intra-European travel Wave 16

The sixteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour.
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July 18, 2023

ETC Trends and Prospects Q2 2023

A detailed review of the latest trends and near-term prospects for European tourism that suggests that many destinations across Europe look set for a strong summer performance despite the ongoing cost-of-living headwinds.
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July 10, 2023

ETOA Webinar | Europe as a World Wide Destination

Europe has for decades prided itself in being the “world’s favourite destination”
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July 5, 2023

ETOA Webinar | Origin market insight: Asia

In this webinar Tom Jenkins and our expert panel will explore the current status of the Asian outbound markets to Europe
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June 22, 2023

ETOA Insights Webinar | ForwardKeys Most Popular Cities Report: Will this be the last super summer?

The latest report from our partners at ForwardKeys on the most popular city destinations for summer 2023.
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May 23, 2023

Short-term rentals data story Q1 2023 published by Transparent

Three chapters relating to short-term rentals discuss OTAs, growth and the outlook, revealing a range of insights into the characteristics and prospects for this market segment.
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May 23, 2023

UNWTO Experiences in measuring the sustainability of tourism

The report sets out to provide a synopsis for policymakers based on the findings of a series of eleven pilot studies in different destinations around the world focussed on measuring the sustainability of tourism
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May 23, 2023

WTTC Economic Impact of Tourism Infographics and 2023 forecasts

Headline infographics showing the economic value of tourism in world regions in 2022, the change from 2021 and the relative position compared with 2019.
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May 23, 2023

WTTC Sustainable Aviation Fuel: Opportunities and Implications for Tourism Destinations

A report which at its heart is making the case for the public and private sectors to focus on developing Sustainable Aviation Fuels that will allow the sector to decarbonise without the need for governments to introduce policies aimed at curbing the extent to which individuals can choose to fly.
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May 23, 2023

UNWTO Barometer May 2023

The latest UNWTO analysis suggests that last year Europe welcomed 595 million international tourist arrivals, compared with 744 million in 2019, and that in the first quarter of this year volumes have reached 90% of their pre-pandemic level.
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May 23, 2023

ETC Trends and Prospects Q1 2023

A detailed review of the latest trends and near-term prospects for European tourism which finds that international tourism in Europe recovered to 82% of its 2019 scale by the end of last year. The report includes analysis of individual destination performance alongside forecasts for both inbound and outbound tourism over the next few years by world region.
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May 9, 2023

Mabrian blog summaries

A range of blog entries containing data from our partners at Mabrian.
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April 20, 2023

Tourism Alliance Insight Day – UK as a Destination March 2023

The complete slide deck from the Tourism Alliance Insight Day on the UK as a destination.
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April 20, 2023

Rediscovering Europe: The Return of Chinese Tourists March 2023

A comprehensive discussion examining how the habits of Chinese travellers are changing and what they expect from a holiday, often with reference to the strategies being deployed by various European tourism promotion agencies. The report features numerous hints and tips that it is claimed will enhance marketers ability to attract Chinese travellers.
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April 20, 2023

WTTC World in Motion January 2023

The report champions the recovery in tourism in 2022 and highlights that despite economic headwinds many consumers are still placing travel high on their list of priorities. The study discusses the role of social media, the resilience of luxury travel and consumer attitudes towards sustainability.
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April 20, 2023

ETC Monitoring sentiment for domestic and intra-European travel Wave 15

The fifteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds a slight dip in travel intentions for the next six months compared with a year ago with inflationary pressures a definite concern, although most intend to protect their travel budgets.
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March 28, 2023

ETOA Webinar | Trends and stats: The state of play for European tourism

In this webinar we will take a wide-ranging, data-driven look at current trends in search and booking patterns, top destinations and the situation in Europe’s key long-haul origin markets.
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March 15, 2023

Tourism Economics: Europe’s Long Haul Travel Recovery

A summary of prospects for the recovery of long-haul tourism to Europe over the next few years, highlighting that despite eased travel restrictions volumes from China are not expected to regain pre-pandemic levels in the short-term, whereas visits from the USA to many destinations in Europe could match those of 2019 during the current year.
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March 15, 2023

ETC Trends and Prospects Q4 2022

A comprehensive look at recent trends and near-term prospects for European tourism finding that despite an array of challenges, consumers remain keen on travelling, but that the economic situation requires their plans to be adjusted in order that holidays and short-breaks can be deemed affordable.
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March 15, 2023

ETC Monitoring sentiment for domestic and intra-European travel Wave 14

The fourteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds an uptick in travel intentions compared with this time last year (when worries over Omicron were rife).
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March 1, 2023

ETOA & NTC Webinar | Sustainable Tourism: special focus on Nordic Accommodation

The Nordic region is one of the world's leading destinations for sustainable tourism and the products available for responsible travellers are in abundance. This webinar looks at the amazing examples of sustainability and nature in the region, with a particular focus on accommodation.
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February 1, 2023

ETM North America Webinar | Youth & Student travel

The North American student and youth market for Europe is rebounding, and promising strong growth in the next two years. Pan-European in scope, is a vital sector. Important in itself, it acts as an introduction to Europe as a destination for a new generation of clients.
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January 31, 2023

ETOA Webinar | Tourism in 2030: tough choices ahead

The climate emergency is forcing change, and creates new dilemmas for government. When they look at their economy’s overall carbon footprint, which sectors will have more time to transition, and which must accept stricter controls to keep overall emissions within legally binding commitments?
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January 25, 2023

ETOA & NTC Webinar | India, the next travel powerhouse

India looks likely to take over from China as the largest global travel source market. Between 2009 and 2019 outbound tourism from India increased 143 percent from 11 million travellers to 27 million.
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January 19, 2023

City Destinations Alliance – Exploring the emerging role of the Place Making and Marketing Organisation

Report based on a collaboration between City Destinations Alliance and Toposophy that aims to help destinations understand and address the challenges and opportunities that are presented by transitioning to an holistic approach to place making and place marketing.
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January 19, 2023

Tourism Ireland Situation & Outlook Analysis Report December 2022

A comprehensive summary of the latest facts and figures relating to recent trends in tourism on the island of Ireland as well as short-term prospects. Insights include that in the first 10 months of 2022 arrivals by air were just 16% below those of 2019 with an equivalent figure for ferry arrivals of -15%. Hotel occupancy has surpassed that of three years ago at an aggregate level with room rates up around 30%.
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January 19, 2023

Visit Britain: motivations, influences, decisions and sustainability June 2022

A comprehensive report based on research conducted across multiple countries in the spring of 2022 examining traveller motivations, influences, decisions and sustainability. While much of the report is focussed on the potential inbound market for Britain some sections explore wider issues as well as the degree to which potential visitors are considering Europe as a destination.
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January 19, 2023

UNWTO Barometer January 2023

The latest UNWTO analysis indicates that last year international tourism had recovered to 63% of its pre-pandemic level with 900 million trips. In an upbeat assessment the Barometer predicts that this year volumes will reach between 80% and 95% of their 2019 equivalent.
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January 11, 2023

Euromonitor Top 100 City Destinations Index 2022

Headline findings from the latest Euromonitor assessment of the Top 100 City Destinations includes a listing of the top 20 and some key findings relating to some of the pillars that make up the overall index, such as which cities are performing best in relation to sustainability.
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December 12, 2022

ETC Trends and Prospects Q3 2022

A comprehensive look at recent trends and near-term prospects for European tourism finding that the summer has seen strong demand, especially in Southern and Mediterranean destinations, but that concerns persist about the rebound's longevity due to the impact of inflation and resultant lacklustre consumer confidence.
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