May 1, 2026
Showcase: Outbound India Handbook 2026
Following the first edition of Showcase: Outbound India 2026, we are delighted to share the India Handbook 2026, sharing insights and practical takeaways.
More
May 1, 2026
Showcase: Outbound India | Breaking into India: Case studies by suppliers & destinations
In this session we hear from a selection of ETOA members who are successfully working with the Indian outbound market.
More
May 1, 2026
Showcase: Outbound India | Rethinking Assumptions & Understanding Demand
This session seeks to challenge misconceptions about the Indian outbound travel market.
More
May 1, 2026
Showcase: Outbound India | MICE Opportunities: Indian Outbound Business to Europe
In this session, we explore the latest trends, behaviours, and opportunities driving MICE travel from India to Europe.
More
May 1, 2026
Showcase: Outbound India | From India to Europe: The Evolving Demand & Product Landscape
Watch this insightful session where industry experts from key operators unpack the latest trends shaping Indian travel to Europe.
More
May 1, 2026
Showcase: Outbound India | Entry into the Indian market: Mapping effective distribution channels
This session offers a comprehensive and up-to-date overview of the Indian outbound travel market, with a focus on identifying and navigating key distribution channels.
More
May 1, 2026
Showcase: Outbound India | Visas for the Indian Visitor | Rhetoric vs. Reality
In this session we present our findings from our 2025 India Visa survey. Together with our expert panellists we discuss the results.
More
May 1, 2026
Showcase: Outbound India | Lessons learned
Wrapping up the inaugural Showcase: India Outbound, we summarised learning and output from our insight sessions, B2B workshops and meetings.
More
April 30, 2026
ETOA Webinar | Understanding the Japanese Traveller in Europe
This webinar investigates how the market looks in 2026 and what the prospects are. It also defines what Japanese visitors require, when they travel and where they are interested in going.
More
April 17, 2026
Paris Île-de-France Region Tourism Activity Report 2025/26
Tourism activity report for the Île-de-France region. In 2025, the region set an all-time record with nearly €24 billion in tourism benefits.
More
April 17, 2026
Data Appeal: 2026 Cultural Tourism in Italy
A report examining what can be learned from the digital traces that visitors to Italy’s cultural attractions leave behind.
More
February 27, 2026
ETOA Webinar | Marketing the Moments Between: How Destinations Can Drive Demand Beyond Peak Season
As traveller expectations evolve and competition for attention intensifies, destinations can no longer rely on high season alone to deliver growth.
More
February 17, 2026
Driving sustainable tourism: GetYourGuide’s impact in Italy
This report sets out to demonstrate that GetYourGuide and the activities sector adds value to Italy’s visitor economy while helping to improve the sustainability credentials of visitors through encouraging visits to places and attractions that would otherwise not be explored.
More
February 16, 2026
VisitBritain Report: Economic Value of Tourism in the United Kingdom January 2026
A study that suggests that if we allow for the direct, indirect and induced impacts of tourism, then the tourism sector was worth £206bn to the UK economy in 2024, or 7% of GDP. Forecasts included in the report suggest that annual international arrivals could jump by 14 million by 2035.
More
February 16, 2026
Data Appeal Report: Milano Cortina 2026 – How the Winter Olympics will shape tourism
Data Appeal’s report on the impact of the winter Olympics, as well as actions for DMOs and local operators
More
February 11, 2026
Arival’s Global Operator Landscape: The State of Experiences Webinars and Summary Report Jan 26
The summary report of Arival’s definitive annual benchmark study of the travel experiences sector.
More
January 23, 2026
ETOA Webinar | North America to Europe: Transatlantic Tourism Trends
In this webinar we will discuss how North America has been leading the post-pandemic recovery for inbound tourism in Europe. Although this growth faltered in 2025, early reports from tour operators points to continued, robust demand.
More
January 22, 2026
Digital Tourism Think Tank Rural Tourism Renaissance Highlight Report
A study that champions the economic opportunities that tourism can deliver for rural communities, with the authors arguing that facilitating the growth of short-term rental accommodation in these areas is essential.
More
January 22, 2026
Data Appeal: 7 Megatrends reshaping international tourism in 2026
A look ahead to some of the themes that may shape international travel in the next twelve months courtesy of assessing a wide array of industry stakeholder musings. Insights regarding both consumer demand and the management of destinations are included.
More
January 22, 2026
UN Tourism Barometer January 2026
Provisional data indicates that international tourism expanded by 4% in 2025, and while the report strikes an optimistic tone for 2026 the challenges of inflation in tourism services and geopolitical uncertainty are noted.
More
December 8, 2025
Data Appeal: Jubilee 2025 in Numbers
A look at how a highly symbolic year for Rome as evolved from a visitor economy perspective, relying primarily on digital data to explore topics such as volumes, sentiment, and rates charged at accommodation.
More
December 8, 2025
UN Tourism 50 Years of Tourism December 2025
This report utilises data to celebrate a milestone in the UN Tourism’s history, namely its 50th anniversary. Many of the stats appear in other reports, but this report provides a helpful way to appreciate the scale of change and growth in international tourism in recent decades.
More
December 8, 2025
ETC Industry Insights – October 2025
A series of bite-size insights relating to the latest tourism sector trends and statistics, ranging from the global context, what’s happening across European destinations through to emerging tourism research.
More
December 8, 2025
UN Tourism Barometer November 2025
During the first nine months of this year international tourism has grown by 5%, taking the tally to 3% above that achieved in 2024, however the report highlights an array of headwinds currently facing the sector.
More
December 8, 2025
ETC Trends and Prospects Q3 2025
A detailed report that highlights the resilience of tourism demand in the face of both economic and geopolitical headwinds, with the summer months seeing particularly strong growth across destinations in southern and Mediterranean Europe.
More
December 8, 2025
Adventure Europe Keynote Briefing 2025
Recording and slide deck from our 2025 Adventure Europe Keynote Briefing.
More
November 25, 2025
ETOA Webinar | India Outbound: Understanding the demand for Europe
As travel from India continues to expand, Europe remains one of the most desirable regions for Indian travellers. But what is driving this interest, and how are product preferences changing?
More
November 19, 2025
ETOA Webinar | Explore Camino de Santiago: how to inspire, quote & deliver seamlessly
The Camino de Santiago is a story that sells itself and this session will show you how to bring it to life effortlessly for your clients. You’ll learn a simple story framework that helps turn interest into enquiries, along with quick ways to quote using pre-priced itineraries and ready-to-use marketing materials.
More
November 14, 2025
ETOA Webinar | Britain and Ireland – Trends and Prospects for 2026
Ahead of Britain & Ireland Marketplace 2026, join this insightful session as we examine the key challenges and emerging opportunities influencing inbound tourism to the UK and Ireland.
More
November 11, 2025
Data Appeal on Overtourism in Milan: The Perception of Tourism Pressure Among Residents
A report compiled courtesy of collaboration between Data Appeal and Doxa using both hard data and a survey of residents that finds no uniform correlation between tourism and perceived quality of life, with variation based on which part of the city respondents lived in.
More
November 11, 2025
ETC Monitoring sentiment for domestic and intra-European travel Wave 23
The twenty-third wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during September this wave finds that there is little change in travel intentions compared with this time last year, and that financial considerations remain the primary barrier to taking more or longer trips.
More
November 5, 2025
GEM Conference 2025 Presentations
All the presentations from the GEM Conference 2025.
More
October 24, 2025
ETOA Webinar | Focus on Small Group Tourism
Demand for organised travel in smaller groups is growing across all demographics. What does that mean for operators, destinations, and tourism suppliers? And how is the market responding?
More
October 17, 2025
ETOA Webinar | Hotter, Wetter, Riskier: What Climate Change Means for Travel Business’ Bottom Line (and what to do about it!)
As part of our series on Resilience in Tourism, we looked at the impacts of climate change on travel, and the financial toll for businesses. But does the changing climate landscape present opportunities for innovation and competitive advantage?
More
October 9, 2025
ETOA Webinar | London Calling!
What today’s international travellers are looking for, from the popularity of iconic landmarks to the rising interest in off-the-beaten-path. This session explored the current and future landscape of inbound tourism to London.
More
September 30, 2025
Irish Tourism Industry Confederation Dashboards
ITIC monthly snapshots of Irish Tourism data, from 2017 to present time.
More
September 30, 2025
WTTC Managing Destination Overcrowding: A Call to Action from the Travel & Tourism Private Sector
WTTC report suggesting that management of destinations alongside wise investment is crucial for the full benefits that tourism can bring to local economies. It proposes that many of the challenges claimed to be a result of high tourist volumes are in fact emblematic of broader headwinds facing urban areas and those overseeing their development.
More
September 30, 2025
UN Tourism Barometer September 2025
UN Tourism Barometer from September 2025, headlining that international tourism increased at an annual rate of 5% in the first half of 2025, taking the tally to 4% above 2019 levels.
More
September 25, 2025
ETOA Rome Social Event Presentation September 2025
The presentation from ETOA's Rome social event in September 2025.
More
September 22, 2025
Scotland’s Visitor Economy: A VisitScotland Presentation
VisitScotland's presentation on their visitor economy from our Edinburgh social event in September 2025.
More
August 28, 2025
Toposophy Interactive White Paper : What shapes perceptions in today’s travel decisions?
This is an interactive report that explores how fast-changing geopolitics can influence the choices that international travellers make and the reputation of destinations around the globe.
More
August 28, 2025
Data Appeal on Coolcations and Green Tourism: Five Trends Transforming Northern European Tourism
The report cites five trends evident in Scandinavian tourism, explores how Helsinki is making a success of sustainable tourism development and endeavours to identify the ways in which destinations can use data to gain a competitive advantage.
More
August 28, 2025
ETC Monitoring sentiment for domestic and intra-European travel Wave 22
The twenty-second wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during May this wave finds that 77% Europeans are planning to travel between June and November, the highest proportion since the immediate post lock-down spike.
More
August 28, 2025
ETC Trends and Prospects Q2 2025
A detailed review of the latest trends and near-term prospects for European tourism. It takes stock of the growing need for tourism strategies to strike a balance between an appetite for demand growth and frustrations of residents in some parts of Europe about the negative consequences of high visitor volumes.
More
July 7, 2025
ETOA Research: Irish Tourism Survey June 2025
A survey of our buyer and supplier members on passenger volumes, challenges and opportunities for tourism to the Island of Ireland in 2025.
More
June 24, 2025
Data Appeal Report: European Travel Trends Summer 2025
Analysis of key summer tourism trends for European destinations undertaken by Data Appeal in collaboration with Mabrian focussing on seven urban destinations investigating topics such as traveller sentiment, motivations and the importance of events.
More
June 24, 2025
Data Appeal on Wimbledon and Beyond: A Data Snapshot of UK Sports Events and Their Impact
Report examining sporting events in the UK in terms of attendance, visitor expenditure, broader economic impact as well as the pressure such events can place on the accommodation sector by disrupting booking patterns.
More
June 24, 2025
UN Tourism Barometer May 2025
With data for the early months of the year now available UNWTO analysis shows a 5% year-on-year increase in international arrivals globally, but uncertainties regarding the outlook for the rest of 2025 are many and varied.
More
June 24, 2025
ETC Trends and Prospects Q1 2025
A detailed review of the latest trends and near-term prospects for European tourism that celebrates Europe having recovered to pre-pandemic tourism volumes (at least in aggregate terms) while noting that uncertainty regarding performance during the upcoming few months is considerable.
More