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September 16, 2021

Data Appeal and Sojern Report: Italian Tourism 2021

A 15-page report considering the performance of the tourism sector during summer 2021 and looking ahead to prospects for autumn. The focus of the report is on Italy, but includes a number of other destinations across Europe. It suggests that while there has been a strong bounce-back pre-Covid levels are yet to be achieved, with August flight bookings to Italy being 46% down on 2019.
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September 16, 2021

Amadeus Rebuild Travel: Digital Health Survey

9,000 consumers across 9 global markets were surveyed in February 2021 to better understand consumer sentiment regarding the need to provide digital health information when travelling. Millennials were the most likely to say they would book international travel soon after restrictions are eased with Baby Boomers the least likely to do so. 91% of those polled said there would be some circumstances where they would be comfortable using a digital health passport in order to travel. However, key concerns were the risk that personal information would be hacked, privacy concerns and a lack of transparency and control over where data might be shared
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September 16, 2021

Expedia Travel Recovery Trend Report Q2 2021

The latest Expedia Trends Report cites strong global search growth, rising international searches and lengthening search windows. During the past three months searches for city destinations have shown strong growth, although beach destination searches remain strong, which is to be expected given the onset of the Northern Hemisphere summer.
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July 29, 2021

YouGov International Travel and Tourism Report 2021

Detailed analysis of the international tourism arena, exploring where people intend to travel, what they are looking for and what is holding them back, based on responses from 185,000 consumers across 25 markets. Analysis looks at intentions to travel, both leisure and business, which markets are likely to return the fastest and whether travellers are becoming more “responsible” in their attitudes.
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July 29, 2021

Reiseanalyse German Outbound Holiday Travel Reopening

An exploration of how German citizens currently feel about holiday travel with plenty of charts based on ReiseAnalyse data, examining their plans for the remainder of the year and delving into the need for marketers to understand individual market segments as opposed to basing their decisions on the “average” consumer, as at present there is considerable variation in consumer attitudes.
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July 29, 2021

ETC Trends and Prospects Q2 2021

A comprehensive look at recent trends and near-term prospects for European tourism which indicates there are faint glimmers of hope for summer as vaccination rates increase and some restrictions are eased, but with a note that downside risks remain in relation to the emergence of new variants. Overall inbound arrivals in Europe are forecast to return to 2019 levels in 2024. If vaccine rollout picks up across Europe and infection rates fall leading to a reduction in restrictions then international arrivals are expected to improve in 2021 compared with 2020, but pre-pandemic volumes at now not expected to return until 2024, two years later than is the case for domestic demand. In addition to taking a look at the aviation and accommodation sectors the report reviews the performance of key origin markets and looks forward to how the economies of European nations and those of important long-haul source markets will perform in the next year or two.
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June 23, 2021

Reiseanalyse First Results for 2021

Headline findings from the latest wave of the key survey of German holiday travel demand which has been providing insights for more than half a century. Germans took 50% fewer foreign holidays in 2020 than the year before but more domestic holidays than in 2019, while looking ahead to 2021 the report finds that holidays remain of central importance to most Germans and, once permitted, they will return to being enthusiastic holiday travellers.
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June 23, 2021

ETC Long haul travel sentiment barometer 2/2021

A study which finds that while general consumer confidence is on the rise, few in key long-haul source markets for Europe are minded to travel far from their home country during the next few months. Those not planning an international trip cite safety concerns relating to COVID-19 while those saying they are planning a trip in the next few months remain uncertain about the exact timing.
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May 24, 2021

ETC Trends and Prospects Q1 2021

A comprehensive look at recent trends and near-term prospects for European tourism that rather sits on the fence in terms of the upcoming summer by noting that prospects are “mixed”. Plenty of data is reviewed and suggests that early 2021 witnessed Europe facing stiffer headwinds than other global regions. If vaccine rollout picks up across Europe and infection rates fall leading to a reduction in restrictions then international arrivals are expected to improve in 2021 compared with 2020, but pre-pandemic volumes at now not expected to return until 2024, two years later than is the case for domestic demand. In addition to taking a look at the aviation and accommodation sectors the report reviews the performance of key origin markets and looks forward to how the economies of European nations and those of important long-haul source markets will perform in the next year or two.
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May 11, 2021

National Tourist Board Insight Pages

A useful one-stop hub for links to the insight pages and summaries of their content for selected European National Tourist Boards.
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March 17, 2021

ETC Trends and Prospects Q4 2020

A comprehensive look back at how European destinations performed in 2020 and what shape recovery in 2021 and beyond may take. The report also discusses the future of business tourism, suggesting that rumours of a permanent decline are misplaced. In addition to taking a look at the aviation and accommodation sectors the report reviews the performance of key origin markets and looks forward to how the economies of European nations and those of important long-haul source markets will perform in the next year or two.
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February 10, 2021

Visit Britain Inbound and Domestic Research Webinar Jan 2021

A 90-minute webinar the bulk of which focusses on newly released findings from a study of international travellers undertaken in December 2020 exploring their travel intentions, ‘activators’ and preferences. Key findings include that while travel desire remains strong most are currently not committing to a trip date or destination, that the young are likely to start travelling again sooner those who are older and that last minute bookings look set to remain in vogue for some months to come. While only scratching the surface of the data and analysis available within the full report the Executive Summary highlights that 2019 was a year of growth for European city destinations, that this growth outstripped regional performance and that all major source markets generated increased levels of visitation than in 2018.
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February 10, 2021

Travel Weekly Insight Annual Report 2020

A detailed look at the UK travel market drawing heavily on recent consumer research that suggests a shift towards domestic travel and away from overseas holidays, but perhaps not to the extent some have suggested. The study is cautious as to the timing of recovery but remans confident that recovery will come. The opinion of experts from Deloitte and organisations representing the tourism sector are interspersed with findings from research among UK consumers to help set the scene for future travel trends.
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February 10, 2021

UNWTO Tourism Highlights 2020

A comprehensive round-up of international tourism in 2019 revealing that all world regions experienced growth in arrivals which reached 1.5 billion, generating $1,481bn of international tourism receipts. The report contains numerous infographics and tables detailing the economic value of the sector and performance of different world regions in 2019, along with the leading destinations and most valuable source markets.
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February 10, 2021

ETC Long haul travel sentiment barometer 1/2021

Findings from an online survey exploring the intentions of those in Brazil, China, Japan, Russia and USA to take a long-haul trip in the first four months of 2021 and the concerns that potential travellers are expressing. While those in China were keen to start exploring outside their region those in Japan were most hesitant. Among those indicating a lack of travel intention concerns regarding exposure to COVID-19 was a key barrier with this group also expressing uncertainty about a visit to Europe within the next year or two.
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February 10, 2021

Tourism Ireland Covid-19 Research late 2020

Online research undertaken in late 2020 across key source markets for Ireland (GB, USA, Germany and France) that found continued unease with taking European holidays at present but reaffirmed that most retained a strong underlying appetite for travel. Many expected vaccination to be mandatory for future travel, although not all said they were willing to receive a vaccine. While suggesting there is a glimmer of hope for travel to resume, the research indicates that its restart date may still be some while off.
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January 11, 2021

Expedia Traveller Sentiment Report

A comprehensive 54-page study that primarily presents findings from fieldwork conducted in October 2020 covering 11,000 respondents spread across 11 markets. Key findings include the onset of ‘pandemic fatigue’ leading to pent-up demand, a strong desire to protect any risk to both individual health and financial loss, with marketing content that reassures on both these fronts beneficial.
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January 11, 2021

UNWTO Barometer Dec 2020

A comprehensive 12-page summary of how international tourism has been performing in different markets during 2020, revealing a likely decline of 70%-75% globally by the end of 2020. Slow virus containment, travel restrictions and lacklustre consumer confidence are cited as the major challenges, but optimism of a rebound in the second half of 2021 remains, although pre-pandemic volumes are not expected until 2023 or 2024.
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January 11, 2021

ECM Benchmarking Report 16th Edition

The freely available Executive Summary provides a glimpse into the much more detailed analysis available from the full purchasable report. While only scratching the surface of the data and analysis available within the full report the Executive Summary highlights that 2019 was a year of growth for European city destinations, that this growth outstripped regional performance and that all major source markets generated increased levels of visitation than in 2018.
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January 11, 2021

Tourism Ireland Covid-19 Research 2020

A short but detailed summary of research conducted by Tourism Ireland in September across eleven European and long-haul source markets. The study found that those who travelled in summer 2020 had largely enjoyed their experience, but that sentiment had worsened compared with earlier in the summer due to higher incidence of coronavirus. The study identifies a strong preference to drive to a destination and that the majority were optimistic about undertaking international travel before the end of 2021.
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January 11, 2021

ETC European Tourism Trends and Prospects Q3 2020

A regular report produced by European Travel Commission that is packed with commentary, tables and charts looking at the performance of Europe during the third quarter of 2020. The analysis features projections for potential recovery paths, the performance of the aviation and accommodation sectors and a look at wider economic issues.
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November 24, 2020

Amadeus Report – global traveller survey

A summary report showcasing the findings from recent research that explored the concerns and requirements of international travellers across six separate markets (France, Germany, India, Singapore, UK and USA - separate reports for each market are also available).
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October 12, 2020

USTOA Member Survey August 2020

A brief description of findings from the latest USTOA survey of its Active Members, with commentary comparing results in August and those of the earlier survey wave in May/June. While much of the report consists of data tables headline findings are annotated, the most noteworthy of which is that while more respondents reported bookings in the past 60 days were increasing than declining the gap had narrowed significantly since the previous survey.
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July 9, 2020

UNWTO Barometer

A valuable summary from UNWTO of the impacts on international travel in the first quarter of 2020 and a look ahead to what the full impact may be during the remainder of the year. The headline is that international arrivals look set to decline by between 58% and 78%, and that as many as 120 million direct tourism jobs are at risk.
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July 2, 2020

USTOA Member Survey June 2020

A set of charts and tables that describe the findings from a USTOA survey investigating the extent to which tour operators were seeing demand return, and when DMOs reckoned their destination would reopen. Topics include expectations on group size restrictions and whether national or international protocols were set to be adopted.
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June 19, 2020

Tom Jenkins International Mountain Tourism Day 2020

ETOA's Tom Jenkins explores the value of the mountain tourism industry; its role in Europe-China tourism development and its role in recovery post-coronavirus.
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June 19, 2020

Tom Jenkins message to the Cultural Tourism Industry Recovery Conference in China

ETOA CEO Tom Jenkins delivers a message to the Cultural Tourism Industry Recovery Conference in China.
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June 18, 2020

ETOA Shorts – Visa policy

Tim Fairhurst, ETOA's Director of Policy, talks about ETOA's role in changing visa policy.
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June 17, 2020

ETC Long haul travel sentiment

ETC has for some time monitored the sentiment of potential visitors to Europe from key long-haul origin markets, and in the latest Wave of the study the survey shines a light on prospects for the peak summer period of 2020, revealing the extent to which COVID-19 may be narrowing travel horizons.
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June 17, 2020

UNWTO Tourism Data Dashboard

UNWTO have made available much of the data that has historically only been found in the organisation’s publications in a much more interactive way. The tool allows an exploration of inbound and outbound tourism volumes and expenditure at the global, regional and individual country level, ideal for those seeking to track down a particular number.
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June 17, 2020

Amadeus Report – online travellers in North America

One of a series of country-specific studies looking at what motivates destination choice, the factors that drive OTA bookings and why some abandon a purchase before checkout.
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June 16, 2020

Amadeus Report – online travellers in Japan

One of a series of country-specific studies looking at what motivates destination choice, the factors that drive OTA bookings and why some abandon a purchase before checkout.
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