ETOA Membership

Members of ETOA are part of a growing and vibrant community of tourism professionals whose organisations bring millions of tourists to Europe every year. Membership provides direct access to 700+ European suppliers and destinations and 350+ other tourism buyers. Since 2021 over 370 new members have joined the association, ensuring there is always a vibrant mix of new and familiar contacts to connect with.





  • Expand your network with direct 24/7 access to European supplier and destinations.
  • Attend ETOA events and B2B workshops free of charge.
  • Cut costs and access our hosted buyer programmes at selected events.
  • Meet the people you want to meet through member-only preferential appointment selection at ETOA events*.
  • Exclusive access to the largest B2B workshop of the year, The Global European Marketplace.
  • Attend informal networking socials


*excludes GEM and BIM. Number of appointments will vary between events.

Our latest members

What our members say

“The biggest benefit by far for us as a Tour Operator is the networking opportunities at the numerous ETOA events. Our business has really changed over the past 10 years, mainly due to countless new supplier partnerships involved in these events. Membership also allowed us to be exposed to a much bigger pool of suppliers and connections enabling us to do new business much faster than ever before. We also find ETOA to be an invaluable support partner. Whenever we require advice or insight, it is given to us without hesitation.”

Jakes Maritz & Carl Cronje, Founders, Expat Explore Travel Ltd.

“It is more important than ever to be part of a strong membership-based association which can represent our industry at both local and national levels. In addition to brand exposure and networking opportunities, with the many challenges ahead we need to be heard as one voice rather than act in isolation. ETOA can be that voice.”

Marco De Rivo, Head of Hotel Operations, MIKI Travel

“Being a part of the ETOA community is very important to us. In addition to developing and nurturing business connections, the frequent updates on the European environment is invaluable. There is so much is going on at the moment that we would struggle to stay on top all the regulatory changes on our own.”

Adele Youngs, Director, Live Travel and Tours

“It's essential that your brand is recognised within the travel trade. ETOA helps us with this through membership and by B2B workshop attendance. Additionally, the entire team benefit from travel trade insights from webinars, trade shows etc.”

Marco Russi, COO, Kuoni Tumlare Management by JTB

“The Workshops organised by ETOA are an ideal format to collect information and trends from the market and, at the same time, keep the focus on doing business among friends and in a fair way. Being an ETOA member means being part of an international community where you can find a wide range of companies, from the big OTAs to the niche Local Companies for exclusive experiences. In some cases ETOA can help you creating new business opportunities, in some other cases you can even find one of your competitors being part of this network and, believe me, this can be an opportunity to set a fair competition with them, exchange some best practices or even do network by creating links and connections. In general we do feel, as Tiqets, that we can really count on each ETOA reference person and get from him/her all the support in terms of being updated with the latest trends and things happening to the Tourism Industry.”

Paolo Fatone, Regional Director, Tiqets International


ETOA buyer membership runs from January to December but new members are welcome to join at any time during the year.

All our events are FREE to attend for ETOA Buyer members.

Buyer membership through to 31 December 2024



Regular buyer €1.490
Large buyer €2.475


Sterling Pound

Regular buyer £1,365
Large buyer £2,245

Buyer membership through to 31 December 2025



Regular buyer €2,975
Large buyer €4,945


Sterling Pound

Regular buyer £2,725
Large buyer £4,495


To start accessing all the benefits of membership, please complete our simple Enquiry Form or e-mail us. The form itself is not a membership application form, but we will follow up with you regarding your potential membership.

Alternatively, if you have any questions, please contact your country representative directly, who will be able to help you.

Membership Enquiry Form

Once we have received your enquiry form and confirmed that you meet our membership criteria, your market manager will send you a full application form to complete. Please note that your membership will only be confirmed once you fill in the official application form not after filling in this enquiry form.


Buyer membership of ETOA is only available to companies buying and packaging tourism services to one or more countries in Europe as the destination and selling them either directly or indirectly to the public. We welcome suitable operators and intermediaries of all kinds including tour operators, wholesalers, DMCs, OTAs and more. The only other criteria for membership is that our buyer members are organisations that our suppliers would want to do business with. Our diversity of membership and direct membership voice are our greatest strengths.

Certainly. We have always welcomed buyers of European tourism products and services from across the world, including those nearest to home.

We have a range of both online and in-person events and workshops. For our online events we have invested in a technology which allows us to organise workshops that our members can join from anywhere in the world. Check out all our upcoming events, including online events, here.

We welcome member organisations of all sizes and are proud to have a large number of relatively small buyer members, who our suppliers love to work with as they tend to be specialists. As long as you share our vision for better tourism in Europe and you are the kind of business that our suppliers would like to talk to, then we’d love to welcome you.

Of course. The strength of our buyer membership base is its diversity. So, if you are selling any type of European tourism product directly to the public or via agents/tour operators, we’d love to have you join. Check out the diversity of our membership here.


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