Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
August 28, 2025
Toposophy Interactive White Paper : What shapes perceptions in today’s travel decisions?
This is an interactive report that explores how fast-changing geopolitics can influence the choices that international travellers make and the reputation of destinations around the globe.
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August 28, 2025
Data Appeal on Coolcations and Green Tourism: Five Trends Transforming Northern European Tourism
The report cites five trends evident in Scandinavian tourism, explores how Helsinki is making a success of sustainable tourism development and endeavours to identify the ways in which destinations can use data to gain a competitive advantage.
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August 28, 2025
ETC Monitoring sentiment for domestic and intra-European travel Wave 22
The twenty-second wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during May this wave finds that 77% Europeans are planning to travel between June and November, the highest proportion since the immediate post lock-down spike.
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August 28, 2025
ETC Trends and Prospects Q2 2025
A detailed review of the latest trends and near-term prospects for European tourism. It takes stock of the growing need for tourism strategies to strike a balance between an appetite for demand growth and frustrations of residents in some parts of Europe about the negative consequences of high visitor volumes.
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August 22, 2025
Session Summary | Japan Origin Market Interest Group
A summary of discussion points and takeaways from our Japan Origin Market Interest Group in July 2025.
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August 22, 2025
Session Summary | China Origin Market Interest Group
A summary of discussion points and takeaways from our China Origin Market Interest Group in June 2025.
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August 21, 2025
ETOA & NTC Webinar | Poland – The most exciting emerging market
Poland’s growing economy is fuelling rapid growth in outbound tourism, making it one of Europe’s most exciting emerging markets.
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August 14, 2025
Session Summary | India Origin Market Interest Group
A summary of discussion points and takeaways from our India Origin Market Interest Group in August 2025.
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July 17, 2025
ETOA Webinar | Resilience in tourism – The role of organised tourism in a global crisis
Global crisis has always been a threat to European inbound tourism. How has the industry responded over time and how does traveller behaviour evolves in challenging periods. What is the perceived impact, and what is the reality?
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July 7, 2025
ETOA Research: Irish Tourism Survey June 2025
A survey of our buyer and supplier members on passenger volumes, challenges and opportunities for tourism to the Island of Ireland in 2025.
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July 3, 2025
Euromonitor Webinar | Targeting Luxury Seeking Travellers
Join Euromonitor’s Alexander Göransson in this webinar exploring the latest trends in luxury tourism. Discover which markets are driving growth, what affluent travellers are looking for, and how sustainability is shaping their travel choices.
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June 24, 2025
Data Appeal Report: European Travel Trends Summer 2025
Analysis of key summer tourism trends for European destinations undertaken by Data Appeal in collaboration with Mabrian focussing on seven urban destinations investigating topics such as traveller sentiment, motivations and the importance of events.
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June 24, 2025
Data Appeal on Wimbledon and Beyond: A Data Snapshot of UK Sports Events and Their Impact
Report examining sporting events in the UK in terms of attendance, visitor expenditure, broader economic impact as well as the pressure such events can place on the accommodation sector by disrupting booking patterns.
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June 24, 2025
UN Tourism Barometer May 2025
With data for the early months of the year now available UNWTO analysis shows a 5% year-on-year increase in international arrivals globally, but uncertainties regarding the outlook for the rest of 2025 are many and varied.
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June 24, 2025
ETC Long haul travel sentiment barometer 2/2025
Travel sentiment towards Europe is marginally less bullish than at this time last year, with concerns centred on the rising cost of travel and accommodation, broader economic concerns and increasing geopolitical tensions (fieldwork having taken place prior to recent developments in the Middle East).
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