Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
May 18, 2026
Lemax Webinar: The Great Divide – three forces splitting the multi-day tour operator market in 2026
Webinar and blog from ETOA members Lemax and our partner at Arival on how technological capability is dividing the multi-day sector.
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May 18, 2026
Open Destinations: Delivering Exceptional Travel Experiences in a Real-Time World
A blog piece from ETOA member Open Destinations on how a traveller's digital journey now forms part of their overall experience.
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May 18, 2026
Booking.com – Travel and Sustainability Report 2026
A 25-page report that details the findings from the latest study by Booking.com into how travellers around the world are tweaking their travel choices in relation to sustainability issues.
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May 18, 2026
Dragon Trail Research White Paper: Luxury Travel Trends
A Dragon Trail Research White Paper that takes an in-depth look at the Chinese High Net Worth Individual travel market courtesy of research undertaken among HNWIs but also analysis and opinion shared by leading industry players. A key conclusion is that this market segment very much prioritises international travel over other forms of expenditure.
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May 18, 2026
Dragon Trail Report: The Value of Travel in a Changing World
A Dragon Trail Research report based on a study of Chinese traveller sentiment that finds outbound travel intentions have softened compared with a year ago, although remains up on levels from 2024. Relaxation and leisure, tasting exotic cuisine and enjoying natural scenery are some of the leading motivations for upcoming outbound trips.
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May 18, 2026
UN Tourism International Tourism Highlights 2025
The latest in the long-running series of “Highlights” reports from UN Tourism, which while full of useful facts and figures it is important to note that the data relates to 2024, and as such provides a valuable glimpse into the past rather than shining a light on the present.
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May 18, 2026
Amadeus – Travel Dreams 2026
A comprehensive 48-page report based on 6,000 interviews with global travellers across leading outbound markets (Australia, China, Germany, India, the UK and US) and 500 interviews with senior hoteliers in the most visited destinations, supplemented with insights from a handful of key DMOs.
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May 18, 2026
ETC Trends and Prospects Q1 2026
The first of the quarterly reports from ETC for 2026 looks back at Europe’s performance during full-year 2025 and how the early, rather turbulent, few months of 2026 have been shaping up, with an estimate that were the conflict in the Middle East to have ended by late April 4% of Europe’s international visitor nights are at risk in 2026.
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May 18, 2026
ETC Monitoring sentiment for domestic and intra-European travel Wave 24
The twenty-fourth wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during March 2026 this wave finds that intentions to travel have climbed sharply compared with a year ago, but Europeans are minded to take trips of a shorter duration with a lower budget.
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May 12, 2026
Middle East Crisis: Impact on European Tourism Businesses
In May 2026, ETOA conducted a survey of its tour operator members to assess the impact of the ongoing Middle East crisis on European tourism businesses.
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May 1, 2026
Showcase: Outbound India Handbook 2026
Following the first edition of Showcase: Outbound India 2026, we are delighted to share the India Handbook 2026, sharing insights and practical takeaways.
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May 1, 2026
Showcase: Outbound India | Breaking into India: Case studies by suppliers & destinations
In this session we hear from a selection of ETOA members who are successfully working with the Indian outbound market.
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May 1, 2026
Showcase: Outbound India | Rethinking Assumptions & Understanding Demand
This session seeks to challenge misconceptions about the Indian outbound travel market.
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May 1, 2026
Showcase: Outbound India | MICE Opportunities: Indian Outbound Business to Europe
In this session, we explore the latest trends, behaviours, and opportunities driving MICE travel from India to Europe.
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ETOA Webinar | Middle East situation