Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
November 11, 2025
Data Appeal on Overtourism in Milan: The Perception of Tourism Pressure Among Residents
A report compiled courtesy of collaboration between Data Appeal and Doxa using both hard data and a survey of residents that finds no uniform correlation between tourism and perceived quality of life, with variation based on which part of the city respondents lived in.
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November 11, 2025
How will technology transform travel in the next decade? Amadeus Insights report
A hefty tome that explores the ways in which tech is rapidly transforming the ways in which tourism and hospitality operates and how travellers can use it to be inspired, influenced and informed before, during and after their travel.
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November 11, 2025
ETC Monitoring sentiment for domestic and intra-European travel Wave 23
The twenty-third wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during September this wave finds that there is little change in travel intentions compared with this time last year, and that financial considerations remain the primary barrier to taking more or longer trips.
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November 11, 2025
ETC Long haul travel sentiment barometer 3/2025
Travel sentiment towards Europe is broadly unchanged on a year ago, whereas intentions to travel abroad more generally have slipped somewhat. Cost pressures and limited time for travel remain key barriers, while the top experiences those intending to visit Europe are seeking focus on culture, heritage and culinary discoveries.
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November 5, 2025
GEM Conference 2025 Presentations
All the presentations from the GEM Conference 2025.
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October 24, 2025
ETOA Webinar | Focus on Small Group Tourism
Demand for organised travel in smaller groups is growing across all demographics. What does that mean for operators, destinations, and tourism suppliers? And how is the market responding?
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October 22, 2025
Session Summaries | Japan Origin Market Interest Group
A summary of discussion points and takeaways from our Japan Origin Market Interest Groups.
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October 20, 2025
Session Summaries | India Origin Market Interest Group
A summary of discussion points and takeaways from our India Origin Market Interest Groups
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October 17, 2025
ETOA Webinar | Hotter, Wetter, Riskier: What Climate Change Means for Travel Business’ Bottom Line (and what to do about it!)
As part of our series on Resilience in Tourism, we looked at the impacts of climate change on travel, and the financial toll for businesses. But does the changing climate landscape present opportunities for innovation and competitive advantage?
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October 9, 2025
ETOA Webinar | London Calling!
What today’s international travellers are looking for, from the popularity of iconic landmarks to the rising interest in off-the-beaten-path. This session explored the current and future landscape of inbound tourism to London.
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October 6, 2025
ETOA Webinar | Crack the Luxury Tourism Code: 2025 Lessons
In today’s competitive luxury travel market, understanding the behaviour and expectations of high-net-worth travellers is essential. This session shared current data and market observations.
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September 30, 2025
ForwardKeys | China Outbound Travel Golden Week 2025
ForwardKeys summary of Chinese outbound travel during Golden Week 2025. Rome, Madrid and Paris all show strong increases compared with last year.
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September 30, 2025
Irish Tourism Industry Confederation Dashboards
ITIC monthly snapshots of Irish Tourism data, from 2017 to present time.
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September 30, 2025
WTTC Managing Destination Overcrowding: A Call to Action from the Travel & Tourism Private Sector
WTTC report suggesting that management of destinations alongside wise investment is crucial for the full benefits that tourism can bring to local economies. It proposes that many of the challenges claimed to be a result of high tourist volumes are in fact emblematic of broader headwinds facing urban areas and those overseeing their development.
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September 30, 2025
UN Tourism Barometer September 2025
UN Tourism Barometer from September 2025, headlining that international tourism increased at an annual rate of 5% in the first half of 2025, taking the tally to 4% above 2019 levels.
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