Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
October 16, 2026
ETOA Webinar | One Island, Many Stories: What Makes Ireland Competitive?
Bringing together leaders from across the tourism ecosystem, this webinar will examine how organised tourism can help destinations address key challenges.
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October 16, 2026
ETOA Webinar | India Outbound to Europe: Market Trends, Trade Priorities and What Comes Next
India continues to be one of the most closely watched outbound travel markets for Europe, with rising demand, evolving traveller expectations and growing interest across both established and emerging segments.
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October 15, 2026
Data Appeal: The New Climate Reality in the Mediterranean
Based on a range of sources this report concludes that perceptions of a destination can be negatively impacted by heatwaves, but that often these shifts in how people feel about a place are short-lived, while to an extent travellers are accepting a “new normal” when it comes to the climate in parts of the Mediterranean.
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October 15, 2026
UN Tourism Barometer September 2026
The second Barometer to be published after the outbreak of conflict in the Middle East finds that despite a decidedly challenging environment international tourism grew by 0.4% in the first half of 2026.
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October 15, 2026
ETC Long haul travel sentiment barometer 3/2026
Travel intentions have weakened compared with a year ago with costs remaining the single largest barrier. Most who are planning a trip to Europe will be visiting multiple countries, while first-time visitors are more inclined than repeat visitors to purchase their trip as a full package.
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October 8, 2026
ETOA & NTC Webinar | The Nordic Tourism Dilemma – The impact of climate change on tourism in Northern Europe
Join the webinar to hear our experts exploring how climate change is reshaping tourism and what the “look north” trend means for Nordic and Baltic destinations.
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October 1, 2026
ETOA Webinar | From Volume to Value: The Role of Organised Tourism in Europe’s Visitor Economy
Bringing together leaders from across the tourism ecosystem, this webinar will examine how organised tourism can help destinations address key challenges.
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September 23, 2026
ETOA & Euromonitor Webinar | European Tourism Outlook: Trends and Forecasts
In this member-exclusive webinar, Alexander Göransson (Euromonitor International) will share their latest data and forecasts on the outlook for travel to Europe.
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September 11, 2026
Pulse Check: Operating environment for tourism – September 2026
ETOA Pulse Check: Our members' opinion on the operating environment in September 2026, compared with same time last year.
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September 9, 2026
Middle East Crisis: Impact on Buyers of European Tourism Services | September 2026
End of August, ETOA conducted a new survey to Tour Operators’ and DMCs businesses for inbound tourism to Europe, to continue assessing the impact of the ongoing Middle East crisis.
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September 9, 2026
Middle East Crisis: Impact on European Suppliers and Destinations | September 2026
End of August, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
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September 8, 2026
ETOA Webinar | Marseille: Where to go Off Season on the Mediterranean
Watch this webinar as we explore Marseille, the dynamic and trendy metropolis, internationally recognised for its cuisine, fashion, art, and music.
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August 19, 2026
Session Summaries | North American Market Interest Group
A summary of discussion points and takeaways from our North America Origin Market Interest Groups.
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August 19, 2026
ETC Snapshot: Resident Satisfaction with Tourism
This study explores resident sentiment from an array of European destinations and finds that for the most part locals recognise the value tourists bring to their area, but that those promoting a destination need to be mindful of the need to ensure development is balanced, inclusive and tangible for local residents.
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ETOA Member Meeting | Middle East situation