Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
August 19, 2026
ETC Snapshot: Resident Satisfaction with Tourism
This study explores resident sentiment from an array of European destinations and finds that for the most part locals recognise the value tourists bring to their area, but that those promoting a destination need to be mindful of the need to ensure development is balanced, inclusive and tangible for local residents.
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August 19, 2026
ETC Trends and Prospects Q2 2026
The second of the quarterly reports from ETC for 2026 reports that despite geopolitical and economic uncertainty international arrivals in Europe grew 5% on a year ago during the first few months of this year, with four out of every five destinations to have reported figures seeing an uptick in numbers.
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August 19, 2026
ETC Monitoring sentiment for domestic and intra-European travel Wave 25
The twenty-fifth wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during May 2026 this wave finds that intentions to travel is up on a year ago despite concerns centred around rising trip costs and personal finances.
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August 19, 2026
ETC Long haul travel sentiment barometer 2/2026
Travel sentiment towards Europe has softened compared with a year ago but the region is still perceived to be the safest region for long-haul travel and its culture and heritage offer remains compelling.
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August 5, 2026
Middle East Crisis: Impact on Buyers of European Tourism Services | August 2026
End of July, ETOA conducted a new survey to Tour Operators’ and DMCs businesses for inbound tourism to Europe, to continue assessing the impact of the ongoing Middle East crisis.
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August 5, 2026
Middle East Crisis: Impact on European Suppliers and Destinations | August 2026
End of July, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
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August 3, 2026
Showcase: Outbound China 2026 | Chinese Social Media Masterclass and Closing Session
The final session of the series combines a focused masterclass on Chinese social media with a wrap-up of key insights from Showcase Outbound China 2026.
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August 3, 2026
Showcase: Outbound China 2026 | The Chinese Luxury FIT Traveller | Expectations, Evolution and Europe’s Competitive Position
In this discussion, China market expert Rossella Pfundt explores the evolving Chinese luxury FIT market and the distinct traveller profiles shaping outbound demand to Europe.
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August 3, 2026
Showcase: Outbound China 2026 | The Chinese Group Traveller | Market Demand and Product Needs
Building on the FIT profile, this webinar focuses on the Chinese group traveller and the continued importance of organised travel to Europe.
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August 3, 2026
Showcase: Outbound China 2026 | The Chinese FIT Traveller: Market Demand and Product Needs
This session examines the Chinese FIT market, a fast-growing and influential segment within outbound travel to Europe.
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August 3, 2026
Showcase: Outbound China 2026 | Doing Business in China: Distribution Pathways
This webinar explores the complex and evolving distribution landscape, with expert panellists discussing key pathways to market, including tour operators, OTAs, DMCs, digital platforms and emerging models.
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August 3, 2026
Showcase: Outbound China 2026 | Case Study Session – Sharing Good Practice
This practical, insight-led session focuses on real-world examples of successful engagement with the Chinese outbound market.
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August 3, 2026
Showcase: Outbound China 2026 | How Europe Can Compete for the Chinese Market
Building on the market overview, this session focuses on Europe’s competitive positioning within the Chinese outbound landscape.
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August 3, 2026
Welcome to Showcase: Outbound China 2026
This opening session kicks-off the month, as our resident tourism statistics expert, David Edwards, will present an introduction to data and trends in the Chinese outbound market.
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August 3, 2026
Showcase: Outbound China Handbook 2026
Following the first edition of Showcase: Outbound China 2026, we are delighted to share the China Handbook 2026, sharing insights and practical takeaways.
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