Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
June 24, 2025
Data Appeal Report: European Travel Trends Summer 2025
Analysis of key summer tourism trends for European destinations undertaken by Data Appeal in collaboration with Mabrian focussing on seven urban destinations investigating topics such as traveller sentiment, motivations and the importance of events.
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June 24, 2025
Data Appeal on Wimbledon and Beyond: A Data Snapshot of UK Sports Events and Their Impact
Report examining sporting events in the UK in terms of attendance, visitor expenditure, broader economic impact as well as the pressure such events can place on the accommodation sector by disrupting booking patterns.
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June 24, 2025
UN Tourism Barometer May 2025
With data for the early months of the year now available UNWTO analysis shows a 5% year-on-year increase in international arrivals globally, but uncertainties regarding the outlook for the rest of 2025 are many and varied.
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June 24, 2025
ETC Long haul travel sentiment barometer 2/2025
Travel sentiment towards Europe is marginally less bullish than at this time last year, with concerns centred on the rising cost of travel and accommodation, broader economic concerns and increasing geopolitical tensions (fieldwork having taken place prior to recent developments in the Middle East).
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June 24, 2025
ETC Trends and Prospects Q1 2025
A detailed review of the latest trends and near-term prospects for European tourism that celebrates Europe having recovered to pre-pandemic tourism volumes (at least in aggregate terms) while noting that uncertainty regarding performance during the upcoming few months is considerable.
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June 24, 2025
B4B Payments: Innovations Shaping the Future of Travel
Tim Robson, Director of Accounts & Partnerships at B4B Payments shares his insight on innovations shaping the future of travel.
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June 10, 2025
ETOA Webinar | North America Origin Market Interest Group
North America Origin Market Interest Group
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June 6, 2025
Pulse Check: Adventure Tourism and Lesser-Known Destinations
ETOA Pulse Check: Our members' opinion on the potential of Adventure Tourism to increase demand for lesser-known destinations and attractions.
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June 4, 2025
Destinations Exchange Europe 2025
The complete slide deck from Destinations Exchange Europe 2025.
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May 30, 2025
Adventure Travel Webinar | Challenges and opportunities
Challenges and opportunities for Europe suppliers in 2026
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May 30, 2025
ETOA Webinar | St Mark’s Basilica Access Webinar – Have your say
St Mark's Basilica in Venice has announced the launch of a new online-only booking system
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May 15, 2025
PANTOUR: A Guide to Promoting Equality, Diversity & Social Inclusion in Tourism & Hospitality
A useful handbook from the Pact for Next Tourism Generation Skills (PANTOUR) consortium with practical tools for developing EDI skills and practices.
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