The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

Please filter below:
August 5, 2026

Middle East Crisis: Impact on Buyers of European Tourism Services | August 2026

End of July, ETOA conducted a new survey to Tour Operators’ and DMCs businesses for inbound tourism to Europe, to continue assessing the impact of the ongoing Middle East crisis.
More
August 5, 2026

Middle East Crisis: Impact on European Suppliers and Destinations | August 2026

End of July, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
More
Members
August 3, 2026

Showcase: Outbound China 2026 | Chinese Social Media Masterclass and Closing Session

The final session of the series combines a focused masterclass on Chinese social media with a wrap-up of key insights from Showcase Outbound China 2026.
More
Members
August 3, 2026

Showcase: Outbound China 2026 | The Chinese Luxury FIT Traveller | Expectations, Evolution and Europe’s Competitive Position

In this discussion, China market expert Rossella Pfundt explores the evolving Chinese luxury FIT market and the distinct traveller profiles shaping outbound demand to Europe.
More
Members
August 3, 2026

Showcase: Outbound China 2026 | The Chinese Group Traveller | Market Demand and Product Needs

Building on the FIT profile, this webinar focuses on the Chinese group traveller and the continued importance of organised travel to Europe.
More
Members
August 3, 2026

Showcase: Outbound China 2026 | The Chinese FIT Traveller: Market Demand and Product Needs

This session examines the Chinese FIT market, a fast-growing and influential segment within outbound travel to Europe.
More
Members
August 3, 2026

Showcase: Outbound China 2026 | Doing Business in China: Distribution Pathways

This webinar explores the complex and evolving distribution landscape, with expert panellists discussing key pathways to market, including tour operators, OTAs, DMCs, digital platforms and emerging models.
More
Members
August 3, 2026

Showcase: Outbound China 2026 | Case Study Session – Sharing Good Practice

This practical, insight-led session focuses on real-world examples of successful engagement with the Chinese outbound market.
More
Members
August 3, 2026

Showcase: Outbound China 2026 | How Europe Can Compete for the Chinese Market

Building on the market overview, this session focuses on Europe’s competitive positioning within the Chinese outbound landscape.
More
Members
August 3, 2026

Welcome to Showcase: Outbound China 2026

This opening session kicks-off the month, as our resident tourism statistics expert, David Edwards, will present an introduction to data and trends in the Chinese outbound market.
More
Members
August 3, 2026

Showcase: Outbound China Handbook 2026

Following the first edition of Showcase: Outbound China 2026, we are delighted to share the China Handbook 2026, sharing insights and practical takeaways.
More
Members
July 15, 2026

ETOA Member Meeting | Middle East situation

We held two Member Meetings on the current situation. We discussed current guidance, the survey results and whether we are asking the right questions.
More
July 13, 2026

Middle East Crisis: Impact on European Suppliers and Destinations | July 2026

End of June, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
More
July 13, 2026

Middle East Crisis: Impact on Buyers of European Tourism Services | July 2026

Findings from our impact survey from July 2026 assessing the crisis’ impact on Tour Operators’ and DMCs businesses for inbound tourism to Europe.
More
Members
July 7, 2026

Session Summaries | India Origin Market Interest Group

A summary of discussion points and takeaways from our India Origin Market Interest Groups
More

Latest

Categories

Archive