Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
July 13, 2026
Middle East Crisis: Impact on European Suppliers and Destinations | July 2026
End of May, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
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July 13, 2026
Middle East Crisis: Impact on Buyers of European Tourism Services | July 2026
Findings from our impact survey from July 2026 assessing the crisis’ impact on Tour Operators’ and DMCs businesses for inbound tourism to Europe.
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July 7, 2026
Session Summaries | India Origin Market Interest Group
A summary of discussion points and takeaways from our India Origin Market Interest Groups
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July 6, 2026
SHOP Conversations | Future-Proofing Tourism: The Strategic Role of Shoulder and Off-Peak Travel
In this conversation, Caroline Bremner discusses how destinations can use shoulder and off-peak travel to manage capacity pressures and support sustainable growth.
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July 6, 2026
SHOP Conversations | Malta Year-Round – Strategies to Drive Off-Peak Travel
In this destination case study, Leslie Vella examines how Malta is encouraging year–round travel beyond its peak summer season.
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July 6, 2026
SHOP Deep Dive | Driving Demand Beyond Peak Season – Marketing Strategies that Work
This webinar explores effective marketing strategies for encouraging travel beyond Europe’s traditional high season.
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July 6, 2026
SHOP Deep Dive | Rethinking Seasonality – Trends in Europe’s Key Source Markets
This webinar explores changing seasonality patterns across European source markets and the factors shaping travel demand beyond peak periods
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July 6, 2026
SHOP Deep Dive | Unlocking Off-Peak Opportunity in European Destinations
This webinar explores how European destinations can better use shoulder and off-peak capacity through stronger product development and visitor experiences.
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July 6, 2026
SHOP Fast Track | Cities in Collaboration: Unlocking Off-Peak Opportunity Across Europe
The session explores knowledge sharing, aligned strategies and innovation to support resilient, sustainable visitor economies.
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July 6, 2026
SHOP Fast Track | Crowded Out – The hidden impacts of unbalanced tourism
In this session, Edmund Morris explores how crowding affects destinations and creates commercial risks for tourism businesses.
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July 6, 2026
SHOP Fast Track | Staying Longer, Going Further – The Rise of Multi-Day Tours
In this session, Douglas Quinby from Arival presents research on the evolving multi day tours and activities sector.
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July 6, 2026
SHOP Fast Track | From Overtourism to Opportunity – Visionary Approaches to Dispersal and Seasonality
In this session, Doug Lansky explores how destinations can tackle seasonality through innovative off-season products and experiences.
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July 6, 2026
SHOP Fast Track | Innovation for Impact: Technology Driving Off-Season Travel and Visitor Dispersal
In this session, John Boulding from Vox Group explores how technology can support visitor dispersal and encourage off season travel.
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July 6, 2026
SHOP Fast Track | Demographic Shifts and the Future of Travel Demand
In this SHOP Fast Track session, our tourism statistics expert David Edwards explores key population trends and how they are influencing demand for European travel today and in the years ahead.
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ETOA Member Meeting | Middle East situation