Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
July 17, 2025
ETOA Webinar | Resilience in tourism – The role of organised tourism in a global crisis
Global crisis has always been a threat to European inbound tourism. How has the industry responded over time and how does traveller behaviour evolves in challenging periods. What is the perceived impact, and what is the reality?
More
July 7, 2025
ETOA Research: Irish Tourism Survey June 2025
A survey of our buyer and supplier members on passenger volumes, challenges and opportunities for tourism to the Island of Ireland in 2025.
More
July 3, 2025
Euromonitor Webinar | Targeting Luxury Seeking Travellers
Join Euromonitor’s Alexander Göransson in this webinar exploring the latest trends in luxury tourism. Discover which markets are driving growth, what affluent travellers are looking for, and how sustainability is shaping their travel choices.
More
June 24, 2025
Data Appeal Report: European Travel Trends Summer 2025
Analysis of key summer tourism trends for European destinations undertaken by Data Appeal in collaboration with Mabrian focussing on seven urban destinations investigating topics such as traveller sentiment, motivations and the importance of events.
More
June 24, 2025
Data Appeal on Wimbledon and Beyond: A Data Snapshot of UK Sports Events and Their Impact
Report examining sporting events in the UK in terms of attendance, visitor expenditure, broader economic impact as well as the pressure such events can place on the accommodation sector by disrupting booking patterns.
More
June 24, 2025
UN Tourism Barometer May 2025
With data for the early months of the year now available UNWTO analysis shows a 5% year-on-year increase in international arrivals globally, but uncertainties regarding the outlook for the rest of 2025 are many and varied.
More
June 24, 2025
ETC Long haul travel sentiment barometer 2/2025
Travel sentiment towards Europe is marginally less bullish than at this time last year, with concerns centred on the rising cost of travel and accommodation, broader economic concerns and increasing geopolitical tensions (fieldwork having taken place prior to recent developments in the Middle East).
More
June 24, 2025
ETC Trends and Prospects Q1 2025
A detailed review of the latest trends and near-term prospects for European tourism that celebrates Europe having recovered to pre-pandemic tourism volumes (at least in aggregate terms) while noting that uncertainty regarding performance during the upcoming few months is considerable.
More
June 24, 2025
B4B Payments: Innovations Shaping the Future of Travel
Tim Robson, Director of Accounts & Partnerships at B4B Payments shares his insight on innovations shaping the future of travel.
More
June 10, 2025
ETOA Webinar | North America Origin Market Interest Group
North America Origin Market Interest Group
More
June 6, 2025
Pulse Check: Adventure Tourism and Lesser-Known Destinations
ETOA Pulse Check: Our members' opinion on the potential of Adventure Tourism to increase demand for lesser-known destinations and attractions.
More
June 4, 2025
Destinations Exchange Europe 2025
The complete slide deck from Destinations Exchange Europe 2025.
More