An initiative created to strengthen ties between European tourism and the dynamic Chinese travel market.

The programme includes a range a 3-city Roadshow in Beijing, Chengdu and Shanghai, as well as live insight sessions and practical resources.

With tiered packages depending on your needs, this targeted investment offers a high return, and a chance to upskill and learn about this important inbound market.

B2B Workshops in China
3-city roadshow

25 to 27 May 2027

Attend or co-exhibit with the European Travel Commission at ITB China, one of the largest travel trade fair focused on the Chinese travel industry.

Insight & Resources
Live & on-demand

Access practical resources, attend live insight sessions with expert panellists, and receive the China Handbook 2027 with delegate listings to follow-up on your conversations.