May 2027
May 2027
May 2027
Join our 3-city roadshow in China
Showcase: Outbound China (previously CEM) is ETOA’s B2B workshop for the outbound Chinese market. Since 2019, European suppliers, destinations and wholesalers meet a selection of vetted Chinese tour operators and travel buyers looking to contract European tourism services and develop new partnerships.
In 2027, the programme will once again evolve to a three-city Roadshow including Beijing, Chengdu and Shanghai. After the Shanghai event attendees can access ITB China.
Venues & Schedule
Recommended Schedule
Below is our recommended schedule if you would like to participate in the entirety of our 2027 Showcase: Outbound China Roadshow, which still includes insight, product and destination presentations elements. Participants can choose to attend only one or two cities if they prefer.
| Tue 18 May | Arrival in Beijing |
| Wed 19 May | Beijing B2B workshop |
| Thu 20 May | Flight to Chengdu |
| Fri 21 May | Chengdu B2B workshop |
| Sat 22 May | Two excursion options – Chengdu |
| Mon 24 May | Flight to Shanghai Welcome Reception Cruise |
| Tue 25 May | Shanghai B2B workshop |
| Wed 26-27 May | ITB China |
| Thu 27 May | Departure |
Organised by ETOA in partnership with ETC and ITB China :
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