Discover who is attending Showcase Outbound China

Ahead of the announcement of attendees for Showcase: Outbound China 2027, discover the suppliers, destinations and Chinese buyers that took part in the programme in 2026.

Suppliers Destinations represented

  • United Kingdom & Ireland
  • Italy
  • France
  • Austria
  • Finland
  • Croatia
  • Spain
  • Portugal
  • Bulgaria
  • Germany
  • Slovenia
  • Slovakia
  • Switzerland
  • Netherlands
  • Greece
  • Poland

Supplier Business types

  • Cruise / Rail Excursions
  • DMcs
  • Sightseeing / Tours / Activities / Ticketing
  • Museums & Attractions
  • DMOs
  • Hotels / Accommodation
  • NTOs
  • Retail & Shopping
  • Tour Operators / Wholesalers / Agents / OTAs
  • Transport Services

Some of the supplier attendees

Tourism Ireland
Croatian National Tourist Board

Suppliers

Some of the Chinese buyer attendees

Buyers

Organised by ETOA in partnership with ETC and ITB China :

 

European Travel Commission ETOA & UKInbound partnership