Insight Hub

The final session of the series combines a focused masterclass on Chinese social media with a wrap-up of key insights from Showcase Outbound China 2026.

In this discussion, China market expert Rossella Pfundt explores the evolving Chinese luxury FIT market and the distinct traveller profiles shaping outbound demand to Europe.

Building on the FIT profile, this webinar focuses on the Chinese group traveller and the continued importance of organised travel to Europe.

This session examines the Chinese FIT market, a fast-growing and influential segment within outbound travel to Europe.

This webinar explores the complex and evolving distribution landscape, with expert panellists discussing key pathways to market, including tour operators, OTAs, DMCs, digital platforms and emerging models.

This practical, insight-led session focuses on real-world examples of successful engagement with the Chinese outbound market.

Building on the market overview, this session focuses on Europe’s competitive positioning within the Chinese outbound landscape.

This opening session kicks-off the month, as our resident tourism statistics expert, David Edwards, will present an introduction to data and trends in the Chinese outbound market.

Following the first edition of Showcase: Outbound China 2026, we are delighted to share the China Handbook 2026, sharing insights and practical takeaways.