December 17, 2025
ETOA Webinar | Shoulder and Off-Peak Opportunities
We invite you to watch this webinar where we delved into the expanding opportunities of Europe’s shoulder and off-peak periods, when value, authenticity, and sustainability align to create memorable traveller experiences.
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December 16, 2025
Pulse Check: Operating environment for tourism 2025 versus 2024 – update
ETOA Pulse Check: Our members' opinion on the operating environment at the end of 2025 , compared with 2024.
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December 12, 2025
ETOA & NTC Webinar | Destination Nordics – How is Tourism Shaping Up for 2026?
The Nordic region is home to cool, trendsetting cities, an outstanding gastronomic scene, and, of course, incredible nature. Many countries have seen strong visitor numbers over the past few years, as pandemics, climate change, and geopolitical developments have influenced travellers’ holiday choices. But what does 2026 look like for the region?
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December 11, 2025
Session Summaries | North American Market Interest Group
A summary of discussion points and takeaways from our North America Origin Market Interest Groups.
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December 9, 2025
Session Summaries | China Origin Market Interest Group
A summary of discussion points and takeaways from our China Origin Market Interest Groups in 2025.
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December 8, 2025
Data Appeal: Jubilee 2025 in Numbers
A look at how a highly symbolic year for Rome as evolved from a visitor economy perspective, relying primarily on digital data to explore topics such as volumes, sentiment, and rates charged at accommodation.
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December 8, 2025
UN Tourism 50 Years of Tourism December 2025
This report utilises data to celebrate a milestone in the UN Tourism’s history, namely its 50th anniversary. Many of the stats appear in other reports, but this report provides a helpful way to appreciate the scale of change and growth in international tourism in recent decades.
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December 8, 2025
ETC Industry Insights – October 2025
A series of bite-size insights relating to the latest tourism sector trends and statistics, ranging from the global context, what’s happening across European destinations through to emerging tourism research.
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December 8, 2025
UN Tourism Barometer November 2025
During the first nine months of this year international tourism has grown by 5%, taking the tally to 3% above that achieved in 2024, however the report highlights an array of headwinds currently facing the sector.
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December 8, 2025
ETC Trends and Prospects Q3 2025
A detailed report that highlights the resilience of tourism demand in the face of both economic and geopolitical headwinds, with the summer months seeing particularly strong growth across destinations in southern and Mediterranean Europe.
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December 8, 2025
Adventure Europe Keynote Briefing 2025
Recording and slide deck from our 2025 Adventure Europe Keynote Briefing.
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December 4, 2025
ETOA Year in Review
Access both current and past editions of our Year in Review, published at the end of each year.
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