ETOA Webinar | One Island, Many Stories: What Makes Ireland Competitive?
What makes the island of Ireland stand out in an increasingly competitive global tourism market? This question-led session brings together voices from across the island’s visitor economy to explore where Ireland’s competitive strengths lie today, and where new opportunities are emerging.
The discussion will examine the experiences, products and stories that give the island its distinct appeal, from culture and heritage to food, drink and regional discovery. The panel will also look at where Ireland still needs to evolve, whether in seasonality, dispersal, product development or international trade readiness.
Panellists:
- Emer MacDiarmada, Global Partnerships Manager, Tourism Ireland
- Ruth Flynn, Leisure Trade Sales Manager, Visit Belfast
Moderated by Tim Fairhurst, Director General of ETOA.
