ETOA Webinar | Understanding the Japanese Traveller in Europe
Ever since the 1960’s, Japan was at the forefront of Asian tourism coming into Europe. Even though other origin markets have come into play, it remains a byword for discriminating and sophisticated visitors.
This webinar investigates how the market looks in 2026 and what the prospects are. It also defines what Japanese visitors require, when they travel and where they are interested in going. We also touch on how consumer laws affect demand in Japan.
Panellists
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| Shingo Togami 戸上真吾 Managing Director, MIKI Travel |
Stefano Camassa |
Tom Jenkins CEO, ETOA |
Showcase: Outbound Japan 2026
September 2026 | Tokyo & Online
A month-long initiative dedicated to strengthening ties between European tourism and the fast-growing Japanese market.
The programme includes a full schedule of online insight sessions and expert-led webinars, alongside online and in-person networking opportunities. With tiered packages depending on your needs, this targeted investment offers a high return, and a chance to upskill and learn about this important inbound market.