June 4, 2025
Destinations Exchange Europe 2025
The complete slide deck from Destinations Exchange Europe 2025.
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May 30, 2025
Adventure Travel Webinar | Challenges and opportunities
Challenges and opportunities for Europe suppliers in 2026
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May 7, 2025
Amadeus – Travel Dreams
A detailed look at influences on both leisure and business travellers in terms of destination inspiration, booking, their behaviour while away from home and their post-trip future dreams.
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May 7, 2025
ETC Monitoring sentiment for domestic and intra-European travel Wave 21
The twenty first wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during March this wave finds that 72% Europeans are planning to travel between April and September.
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March 11, 2025
ETOA & Arival Webinar | Attraction Ticketing: The Future of Access to Europe’s Top Sites
Attraction Ticketing: The Future of Access to Europe’s Top Sites
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March 7, 2025
Arival’s Global Operator Landscape: The State of Experiences (3rd Ed. 2024)
Arival’s annual in-depth study of the global operator industry is a detailed look at travel’s third-largest sector: experiences. Based on a survey of more than 7,000 operators worldwide, the report provides a comprehensive view of the state and structure of the tour, activity and attraction marketplace. This report covers key trends in market structure and firmographics, sales and distribution, technology and product development.
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March 4, 2025
Arival on The Power of Events: How Sports and Performing Arts Drive Tourism
Insights on the key trends around events, from event booking trends, to how and when travellers choose and purchase events and the related travel, from our partners at Arival.
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March 4, 2025
UN Tourism Barometer January 2025
In its first analysis of the year UNWTO find that in 2024 international tourism recovered to 99% of its pre-pandemic levels. The agency forecast that international tourism arrivals will grow by between 3% and 5% in 2025.
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March 4, 2025
ETC Trends and Prospects Q4 2024
A detailed review of the latest trends and near-term prospects for European tourism that notes the preference for value-driven experiences among consumers who are also seeking out off-season travel and destinations perceived as “affordable”.
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February 11, 2025
Nordic Trend Tracker February 2025
Report from our partners at the Nordic Tourism Collective tracking 2024 trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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January 21, 2025
Global Accessibility Report from City Destinations Alliance
With one-in-six of the global population having some form of accessibility needs the report takes a look at various initiatives being pursued by destinations to ensure they are welcoming to all visitors, and the steps that destinations can take to progress their understanding of accessibility.
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December 16, 2024
Amadeus Report: Travel Trends 2025
A report that takes different chunks of the travel sector and describes a potential trend to be on the lookout for in 2025, whether that’s the re-emergence of Asia as a source market, enhanced personalisation when flying or unique hotels, plus trends relating to behaviour including a craving for real life connections and to recreate holiday experiences of the past.
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December 16, 2024
UN Tourism Barometer December 2024
The latest UN Tourism analysis reckons that at the global level international tourism will have fully recovered to its pre-pandemic levels in terms of arrivals by the end of 2024.
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November 28, 2024
Data Appeal : All Italian Data Report 2024
Analysis relating to Italy’s performance as a destination through the lens of online conversations about the destination, supplemented with analysis of industry data regarding bookings and prices.
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November 28, 2024
UN Tourism International Highlights 2024
A comprehensive round-up of international tourism in each year between 2020 and 2023 which assesses the economic impact of the pandemic on the sector, tracking the precipitous decline of 2020 through to the strong rebound in the most recent two years.
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November 28, 2024
ETC Monitoring sentiment for domestic and intra-European travel Wave 20
The twentieth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during September this wave finds that close to three out of four Europeans are planning to travel within Europe over the next six months.
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November 28, 2024
ETC Trends and Prospects Q3 2024
A detailed review of the latest trends and near-term prospects for European tourism highlighting that despite economic challenges people continue to prioritise travel and tourism.
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November 11, 2024
ETOA & NTC webinar | DACH Market
The DACH speaking markets are really important for so many destinations throughout Europe.
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November 5, 2024
GEM 2024 Industry Briefing | The Changing Face of Tourism
Download the slide decks from our 2024 GEM Industry Briefing on The Changing Face of Tourism.
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October 21, 2024
ETOA & Arival webinar | Key Trends in Experiences: The Outlook for Tours, Activities & Attractions in the UK & Ireland
Key Trends in Experiences: The Outlook for Tours, Activities & Attractions in the UK & Ireland
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September 27, 2024
City DNA – City Travel Report 2024
The tenth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues to increase while the hesitant “waiting to see what happens” segment has dropped to around 30% of the market.
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September 27, 2024
ACI Airport Industry Connectivity Report 2024
A comprehensive examination into the extent of connectivity on offer to passengers flying to, from and between airports in Europe, focussing on both direct and indirect connections and comparing the 2024 situation with both last year and a pre-pandemic benchmark from 2019.
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September 27, 2024
UN Tourism Barometer Sept 2024
The latest UN Tourism analysis has as its main headline that in the first seven months of 2024 international tourist arrivals recovered to 96% of the tally achieved in the same period of 2019.
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September 27, 2024
ETC Trends and Prospects Q2 2024
A detailed review of the latest trends and near-term prospects for European tourism which reveals that thus far in 2024 international arrivals in Europe are 6% ahead of the equivalent period back in 2019. Despite a promising outlook various challenges such as overcrowded destinations and extreme weather events are highlighted.
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July 11, 2024
Data Appeal Report: Post-Summer 2024 Tourism Trends and Forecasts for France, Greece, Italy and Spain
An exploration by our partners at Data Appeal of which markets Mediterranean destinations might look to attract after the peak summer season, with a suggestion that although demand will taper off leading to lower rates, the overall tendency for a prolongation of the peak summer season looks set to be an ongoing trend.
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July 11, 2024
ETC Monitoring sentiment for domestic and intra-European travel Wave 19
The nineteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during May and early June this wave finds that three out of four Europeans are planning to travel between June and November this year.
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July 11, 2024
Mabrian White Paper: A Roadmap to Move Destinations Away From Overtourism
Report from our partners at Mabrian that covers different dimensions of capacity management and sustainable travel, highlighting the importance of strong data to help unpick what destinations can do to help potential visitors to make decisions that will benefit local communities as well as the wider environment, with the report using a range of case studies to illustrate some of the concepts discussed.
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July 11, 2024
Mabrian Report: The rise of Bosnia Herzegovina Travel: Trends and Destination Opportunities to Watch Out For
A deep dive from our partners at Mabrian into data describing the current state of tourism in the Southeast Mediterranean region, including a look at connectivity with key origin markets, why visitors opt to spend time in the region and key challenges and opportunities.
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June 26, 2024
ForwardKeys Webinar | What’s on the cards for European tourism this summer?
What is summer 2024 looking like for tourism to Europe? Where are visitors coming from, and where are they going?
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June 17, 2024
UN Tourism Barometer May 2024
The latest UN Tourism analysis indicates that in the first quarter of 2024 the number of international overnight trips reached 97% of its pre-pandemic level, while focussing solely on Europe arrivals were in fact fractionally up on the same period of 2019.
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June 13, 2024
Data Appeal on the impact of Brussels Pride on destination tourism
Following Brussels Pride 2024, Data Appeal have written a report on Belgium’s perceived level of inclusivity using their LGBTQ+ Index.
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June 13, 2024
Data Appeal on Exploring the Effects of the Tour de France 2024 on Tourism
Data Appeal blog on the impact of the 2024 Tour de France on tourism
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May 29, 2024
ETOA Webinar | Demand for Europe
How is demand for Europe looking and what is around the corner in terms of demand and product development? During this webinar, Tom Jenkins will discover what some of our established member operators are experiencing.
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May 20, 2024
Paris je T’aime Olympic Coverage and Lodging Update April 2024
An update from Paris je T’aime (in French, with some charts in English). The presentation looks at press coverage ahead of the Games, as well as hotel occupancy rate forecasts and international arrivals by origin market.
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May 20, 2024
ETC Monitoring sentiment for domestic and intra-European travel Wave 18
The eighteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during April 2024 this wave finds that the appetite for leisure travel within Europe during the upcoming summer is stronger than was the case a year ago.
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May 20, 2024
ETC Trends and Prospects Q1 2024
A detailed review of the latest trends and near-term prospects for European tourism, a key finding of which is that international tourism to Europe will have returned to 2019 volumes by the end of 2024, with visitors to Europe spending €742.8bn, 14.3% up on 2023 in nominal terms.
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May 14, 2024
ETOA Webinar | Demand for United Kingdom and Ireland
With the launch of Britain & Ireland Marketplace 2025, we take stock of current challenges and opportunities for the inbound UK and Irish market.
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April 19, 2024
Tourism Alliance Insight Conference – UK as a Destination March 2024
The complete deck of all the presentations at the Tourism Alliance Insight Conference on 19th March 2024.
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April 9, 2024
Destinations Exchange Europe 2024
The complete slide deck from Destinations Exchange Europe 2024.
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March 15, 2024
ETC Trends and Prospects Q4 2023
A detailed review of the latest trends and near-term prospects for European tourism, indicating that last year international arrivals in Europe came within 2% of their 2019 tally, and with two out of three European nations now at or close to pre-pandemic volumes.
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March 15, 2024
Pulse Check: Tourism support from local governments
ETOA Pulse Check: Our members' opinion on support for tourism from local governments.
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February 28, 2024
ETOA Industry Day Brussels February 2024
The complete slide deck from our Industry Day in Brussels in February 2024.
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February 28, 2024
Paris 2024 High Level Briefing
Presentation given by Corinne Menegaux of Paris Je T'aime at our Industry Day in Brussels February 2024.
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February 13, 2024
Nordic Trend Tracker January 2024
Report from our partners at the Nordic Tourism Collective tracking trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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February 13, 2024
UNWTO Barometer January 2024
The latest UNWTO analysis indicates that in 2023 the number of international overnight trips reached 88% of its pre-pandemic level. Looking ahead to 2024 international tourism is expected to exceed 2019 volumes by around 2%.
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December 20, 2023
Mabrian Trending Destinations for 2024
Our data partners, Mabrian, have produced the latest update of their travel motivation analysis for 2024 focusing on the evolution of trends in motivations to visit Europe.
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December 20, 2023
Euromonitor Top 100 City Destinations Index 2023
Headline findings from the latest Euromonitor assessment of the Top 100 City Destinations includes the full list and some key findings relating to the pillars that make up the overall index, such as which cities are performing best in relation to sustainability.
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December 20, 2023
UNWTO Barometer November 2023
The latest UNWTO analysis confirms that in the first nine months of this year the volume of international tourism recovered to 87% of its pre-pandemic equivalent, with Europe doing rather better at 94% of its 2019 tally.
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December 6, 2023
Data Appeal Industry Blog
A selection of articles and opinion pieces from our data partners at Data Appeal.
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November 13, 2023
Data Appeal: Italy Digital Destination Awards 2023
The 2023 edition of Italy Digital Destination, the annual report and awards from our partners at Data Appeal. The awards recognise Italian regions and destinations that have recorded the best online performance related to reputation, food and wine and hospitality.
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