Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
December 6, 2023
Data Appeal Industry Blog
A selection of articles and opinion pieces from our data partners at Data Appeal.
More
December 6, 2023
Data Appeal Webinar: This Title about AI & Big Data Empowering DMOs was not written by ChatGPT… but should have been
Data Appeal Webinar: This Title about AI & Big Data Empowering DMOs was not written by ChatGPT… but should have been
More
November 27, 2023
ETOA Insight Webinar | Mabrian’s Big Data unveils the new travel motivations and the trending destinations for 2024
Our partners at travel intelligence provider Mabrian have published a variety of studies analysing motivations for travel.
More
November 21, 2023
ETOA Webinar | Asia market update for ETM workshop
Asia market update webinar ahead of ETM Asia & Pacific
More
November 20, 2023
ETOA Webinar | Call for AC Applications
The European tourism association seeks strong leaders across its membership to join ETOA’s Advisory Council. In this webinar, ETOA President Jennifer Tombaugh and other members of ETOA Advisory Council shared their experiences and answered questions from potential applicants.
More
November 13, 2023
Data Appeal: Italy Digital Destination Awards 2023
The 2023 edition of Italy Digital Destination, the annual report and awards from our partners at Data Appeal. The awards recognise Italian regions and destinations that have recorded the best online performance related to reputation, food and wine and hospitality.
More
November 13, 2023
Data Appeal on How Taylor Swift’s Eras Tour transforms destination marketing
Data Appeal blog on the impact of the European leg of Taylor Swift's Eras tour to Milan, Amsterdam and London.
More
November 13, 2023
Data Appeal: Data-Driven Sustainable Strategies, The DMO Handbook
A free handbook from our partners at Data Appeal, exploring how destinations can champion responsible travel through the strategic use of data.
More
November 13, 2023
ETC Monitoring sentiment for domestic and intra-European travel Wave 17
The 17th wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour.
More
November 13, 2023
ETC Trends and Prospects Q3 2023
A detailed review of the latest trends and near-term prospects for European tourism which finds that international tourism in Europe has proven to be resilient during the early months of 2023, but with notable variations when looking at the performance of individual destinations.
More
November 13, 2023
ETC Long haul travel sentiment barometer 3/2023
An insight into how those in key long-haul source markets for Europe are feeling with regard to travelling long-haul during the final four months of 2023.
More
November 2, 2023
ETOA Industry Briefing November 2023
The complete slide deck from our Industry Briefing in November 2023.
More
October 24, 2023
ETOA Webinar | ETIAS Briefing – the facts
Update on roll-out of the new pre-entry system applicable to non-visa-requiring visitors to Europe.
More
October 20, 2023
Diageo webinar | A preview of what’s new at our Visitor Experiences
This webinar takes you on a trip to the Brand Homes, some of the most famous brands in the world, to learn about how they can leave your guests with a ‘taste for more’ in Ireland.
More