The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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June 17, 2020

CELTH long-term scenarios for travel

Four contrasting and thought-provoking pictures for the visitor economy in 2025 are painted based on so-called ‘explorative scenarios’. It is argued that the two major drivers will be the length and depth of the coronavirus-induced recession and the extent to which people act as ‘I’ or ‘We’.
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June 17, 2020

OECD tourism policy response to coronavirus

Supporting 7% of jobs and accounting for one-fifth of service sector exports across OECD countries this study both underscores the economic importance of tourism and provides a comprehensive analysis of the actions being taken by different countries to steer the sector through the immediate crisis and rebuild for the future. For anyone wishing to review how policymakers are tackling the greatest crisis to confront the tourism industry this report is an excellent crib-sheet.
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June 17, 2020

Mario Gavira’s four scenarios for post-pandemic travel

Four highly thought-provoking descriptions of how travel may look a year or so from now, dictated by the speed of economic recovery and extent to which COVID-19 transforms the public’s attitudes towards travel. Scenarios range from the ‘back to normal in months’ through to a world in which almost all travel experiences are ‘virtual’. Possible implications for different sectors, including aviation, accommodation and travel distribution are considered.
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June 17, 2020

STR webinar reviewing global hotel performance during COVID-19

A 40 minute webinar that assesses the extent to which the hotel market in different regions of the world is starting to show sings of recovery, or not as the case may be, with some helpful insights on prospects for Europe over the key summer months.
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June 17, 2020

UNWTO Tourism Data Dashboard

UNWTO have made available much of the data that has historically only been found in the organisation’s publications in a much more interactive way. The tool allows an exploration of inbound and outbound tourism volumes and expenditure at the global, regional and individual country level, ideal for those seeking to track down a particular number.
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June 17, 2020

Euromonitor webinar on implications of COVID-19 for the global economy

A webinar and presentation squarely pitched at those with a keen interest in economics. Detailed global, regional and country forecasts for economic growth in 2020 are discussed along with the factors that will shape the nature and speed of economic recovery.
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June 17, 2020

Amadeus Report – online travellers in North America

One of a series of country-specific studies looking at what motivates destination choice, the factors that drive OTA bookings and why some abandon a purchase before checkout.
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June 16, 2020

Amadeus Report – online travellers in Japan

One of a series of country-specific studies looking at what motivates destination choice, the factors that drive OTA bookings and why some abandon a purchase before checkout.
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June 16, 2020

Forward Keys travel intentions April 2020

A short easy-read piece of analysis with charts and data that emphasises the scale of decline in air travel demand and supply but offers a little ray of light by identifying strong search volumes for potential future trips.
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