Tourist Board Insights | Ireland
Tourism Ireland and Fáilte Ireland
Tourism Ireland is responsible for marketing the island of Ireland (Republic of Ireland and Northern Ireland) overseas but does publish a range of data and research on dedicated web pages: https://www.tourismireland.com/Research
There is some degree of overlap with the statistics published by Fáilte Ireland but equally standalone pieces of research are available and of interest.
This includes a number of Market Profiles providing insights on outbound travel from countries such as Great Britain, USA, Canada, Germany, Australia and India. https://www.tourismireland.com/Research/Market-Profiles
Along with other organisations Tourism Ireland has undertaken COVID-19 consumer sentiment tracking and published its findings: https://www.tourismireland.com/Research/COVID-19-Research
Fáilte Ireland’s role is to support the long-term sustainable growth in the economic, social, cultural and environmental contribution of tourism to Ireland. As part of this role it conducts and publishes a range of data and research.
As might be expected the data focuses on travel to Ireland, but also includes infographic-based reports on topics such as:
What guests say they need in an hotel https://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Documents/3_Research_Insights/3_General_SurveysReports/What-hotel-guests-want.pdf?ext=.pdf
What makes a great visitor attraction https://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Documents/3_Research_Insights/4_Visitor_Insights/What-Makes-a-Great-Visitor-Attraction_2018.pdf?ext=.pdf
Periodic consumer sentiment reports https://www.failteireland.ie/Research-Insights/Consumer-Sentiment-Reports.aspx