Tourist Board Insights | Ireland

Tourism Ireland and Fáilte Ireland 

Tourism Ireland 

https://www.tourismireland.com/  

Tourism Ireland is responsible for marketing the island of Ireland (Republic of Ireland and Northern Ireland) overseas but does publish a range of data and research on dedicated web pages: https://www.tourismireland.com/Research  

There is some degree of overlap with the statistics published by Fáilte Ireland but equally standalone pieces of research are available and of interest.   

This includes a number of Market Profiles providing insights on outbound travel from countries such as Great Britain, USA, Canada, Germany, Australia and India. https://www.tourismireland.com/Research/Market-Profiles  

Along with other organisations Tourism Ireland has undertaken COVID-19 consumer sentiment tracking and published its findings:  https://www.tourismireland.com/Research/COVID-19-Research 

Fáilte Ireland 

https://www.failteireland.ie/about-us.aspx 

Fáilte Ireland’s role is to support the long-term sustainable growth in the economic, social, cultural and environmental contribution of tourism to Ireland.  As part of this role it conducts and publishes a range of data and research. 

As might be expected the data focuses on travel to Ireland, but also includes infographic-based reports on topics such as:  

What guests say they need in an hotel  https://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Documents/3_Research_Insights/3_General_SurveysReports/What-hotel-guests-want.pdf?ext=.pdf  

What makes a great visitor attraction https://www.failteireland.ie/FailteIreland/media/WebsiteStructure/Documents/3_Research_Insights/4_Visitor_Insights/What-Makes-a-Great-Visitor-Attraction_2018.pdf?ext=.pdf  

Periodic consumer sentiment reports https://www.failteireland.ie/Research-Insights/Consumer-Sentiment-Reports.aspx