Mediterranean Insight Session | Part of VIVA 2022

As part of the VIVA 2022 programme there was a 30 minute discussion from tourism insight experts, adding a welcome moment for delegates to place their commercial meetings into a wider context. Drawing on global trends and input from operators and destinations, conversation will cover:

Topics covered:

  • Inbound trends
  • Target markets
  • Product trends


  • Rachel Read, ETOA
  • David Edwards, ETOA
  • Alberto Bosque Coello, Castilla y Leon Tourist Board
  • Isabella Amaduzzi, Emilia Romagna Region Tourist Board