Webinar | Supporting tourism’s recovery: destination and regional perspectives

CityDNA, ETOA and NECSTouR represent city destinations, the travel trade and regional governments’ tourism interests. Developing mutual benefit while securing a safe space for a vibrant visitor economy is our common concern.

How does a common vision for success in 2030 evolve? In this informal discussion we explored how public-private sector collaboration can support positive change. Practical examples include product diversification and related promotion within the post-pandemic market.

While tourism’s significance has been recognised at EU level, how does that translate into national and regional recovery plans, all of which must also support the digital and green transitions? What tools do we need to share good practice and measure progress?

In addition to voices from these three organisations, THE OTHER HOLLAND provided insight into how in-destination networks focused on sustainability might develop.

Panellists

• Petra Stušek, President, CityDNA
• Cristina Nuñez, Managing Director, NECSTouR
• Nico de Mol, Account Manager Travel Trade, Visit The Other Holland

The session was moderated by Tim Fairhurst, Secretary General, ETOA