Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
June 23, 2021
Reiseanalyse First Results for 2021
Headline findings from the latest wave of the key survey of German holiday travel demand which has been providing insights for more than half a century.
Germans took 50% fewer foreign holidays in 2020 than the year before but more domestic holidays than in 2019, while looking ahead to 2021 the report finds that holidays remain of central importance to most Germans and, once permitted, they will return to being enthusiastic holiday travellers.
More
June 23, 2021
Expedia Traveller Sentiment Report
A timely snapshot suggesting that global travel searches have picked up in Q1 2021 coinciding with increased levels of vaccination, but with the bulk of searches remaining in the 0-21 day window as consumers remain opportunistic. The likely continued dominance of domestic travel is noted, as is a trend towards longer-stay trips.
Overall the study paints a broadly optimistic picture for the speed with which travel may recover later in 2021.
More
June 23, 2021
Amadeus Report on Rebuilding Hospitality May 21
A study that assesses the latest trends in consumer demand for hotel stays around the world, but primarily investigates the ways in which properties have been adapting their offer, through innovative product development, revised operational procedures and investing in technology. The report presents both survey findings from a global poll of hoteliers along with a number of case studies.
More
June 23, 2021
ETC Long haul travel sentiment barometer 2/2021
A study which finds that while general consumer confidence is on the rise, few in key long-haul source markets for Europe are minded to travel far from their home country during the next few months. Those not planning an international trip cite safety concerns relating to COVID-19 while those saying they are planning a trip in the next few months remain uncertain about the exact timing.
More
June 23, 2021
STR Webinar COVID-19 impact on European hotel performance June 21
The third STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a distinctly upbeat tone, focussing primarily on evidence from the UK showing that domestic leisure demand has rebounded swiftly. The story is not uniform either within the UK or across Europe however, with a number of city destinations lagging regional areas of the UK and several leading European markets continuing to see very low occupancy rates.
More
May 24, 2021
WTTC Global Economic Impact Infographic May 2021
A 2-page infographic providing the assessment of WTTC regarding global tourism fortunes in 2020. As might be expected data is firmly in negative territory with a halving in the relative importance of travel and tourism to global GDP and 62 million fewer travel and tourism jobs.
WTTC is gradually producing updated infographics for nations around the world detailing key travel and tourism metrics for 2020.
More
May 24, 2021
ETC Trends and Prospects Q1 2021
A comprehensive look at recent trends and near-term prospects for European tourism that rather sits on the fence in terms of the upcoming summer by noting that prospects are “mixed”. Plenty of data is reviewed and suggests that early 2021 witnessed Europe facing stiffer headwinds than other global regions.
More
May 24, 2021
ALVA UK Attractions Recovery Wave 8
The eighth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they will return to visiting attractions once permitted continues to improve strongly since the previous wave in March with a commensurate decline in the numbers saying they are unlikely to return for a long time but remain around one-in-five of those polled.
More
May 24, 2021
STR Webinar COVID-19 impact on Europe hotel performance
The second STR webinar of 2021 to focus on how Europe’s hotel sector is performing set a largely upbeat tone, focussing on emerging evidence from the UK that once consumers have certainty regarding when travel is permitted bookings will follow. A note of caution was however struck in relation to how swiftly business, group and event travel may resume.
More
April 26, 2021
European Promotional Campaign #2 | Europe, Behind the Scenes
One of the greatest challenges is to keep in touch with overseas travellers who, until 2019, represented a high proportion of tourism revenues in Europe. The Chinese FITs contributed to an important part in the segment of oversea travellers, featuring as the most spending tourists in Europe.
More
April 26, 2021
STR Blog: Travel Barriers after lockdown
A short blog article from STR shining a light on some of the findings from a recent poll of more than 1,300 global travellers. The article discusses the barriers influencing travellers’ decisions not to book or undertake overnight trips including government restrictions, the behaviour of other travellers and financial concerns such as the challenge of getting a refund.
More
April 26, 2021
ALVA UK Attractions Recovery Wave 7
The seventh wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they will return to visiting attractions once permitted continues to edge up while those saying they are unlikely to return for a long time edge down in number, but remain around one-in-three.
More
April 26, 2021
IATA Air Traveller Response to Covid Wave 5
The fifth wave of sentiment tracking by IATA brings to the surface the opinions of recent fliers from 11 countries around the world.
Findings include that two-thirds report restrictions have negatively impacted their quality of life, that 84% won’t travel if there is a chance of quarantine and nine-in-ten say that governments should standardise protocols relating to vaccination and testing.
More
April 26, 2021
ETC Monitoring sentiment for domestic and intra-European travel Wave 6
The sixth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during February the study found sentiment to have improved slightly compared with the previous wave, a trend now becoming well established.
More
March 17, 2021
Euromonitor Top 100 City Destinations 2021
Available as a standalone set of slides or with an accompanying 32 minute webinar the analysis looks at how leading global city destinations performed in 2020 and briefly considers trends that may emerge in 2021. Each world region is put under the spotlight looking at city rankings along with a number of city case studies focussing on the ways in which DMOs or NTOs responded to the pandemic.
More