Data Appeal Webinar: This Title about AI & Big Data Empowering DMOs was not written by ChatGPT… but should have been

This webinar explores the transformative impact of Artificial Intelligence (AI) and Big Data on destination marketing and management. Delve into personalized marketing strategies, predictive analytics for tourism trends, and innovative AI applications that enhance visitor experiences. Learn from successful case studies, discuss ethical considerations, and discover how these technologies are reshaping the future of destination marketing. Join us to stay ahead in leveraging AI and Big Data for sustainable growth in the dynamic tourism industry.


  • Mirko Lalli, CEO & Founder, Data Appeal
  • Joël Ferdinandus, Manager Rotterdam Experience, Hospitality & Events, Rotterdam & Partners
  • Moderator: Rachel Read, Director of Insight & Business Improvement, ETOA

Presentations (all links open in a new tab):