Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
November 17, 2021
Expedia Travel Recovery Trend Report Q3 2021
The latest Expedia Trends Report finds that travel search volumes saw little overall change during Q3 but that there are encouraging signs of travellers’ willingness to visit cities showing improvements and an increase in business tourism demand. The majority, 70%, of searches were for travel within a 0-30 day window
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November 17, 2021
STR Webinar COVID-19 impact on European hotel performance Nov 21
The fifth STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a wealth of data and insight in the usual informative and entertaining style adopted by these webinars. A positive tone is set with a belief that many regions will have outperformed expectation in 2021, although not yet at pre-pandemic levels.
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November 17, 2021
ETC Trends and Prospects Q3 2021
A comprehensive look at recent trends and near-term prospects for European tourism which confirms that Europeans did travel in substantial numbers during the peak summer months, but primarily on domestic or inter-regional trips, while long-haul tourism remained in the doldrums. Included in this edition is a feature examining the possibility that the pandemic will have brought an end to an era of increasingly low-cost travel.
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November 17, 2021
ETC Monitoring sentiment for domestic and intra-European travel Wave 9
The ninth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during September the study found sentiment to have remained high with 66% planning to travel between October 2021 and March 2022 and only 15% now saying they do not plan to travel due to COVID-19.
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October 26, 2021
Webinar: Nordic Get-together #6 Airlines ‘taking off’
Airlines are critical to the overall recovery of the industry, join us and hear how the leading airlines in the Nordic’s give their views and insights. Discussions were around current airline and search booking data from a research partner discussing the following questions:
Capacity vs Demand
General build-up of route networks
Changes to the airlines/airport experience in the future
Business vs leisure traffic
The importance of leisure business to the airlines
Brief look at sustainability and what the airlines are working on
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October 19, 2021
Visit Britain Inbound COVID-19 Sentiment Tracker – Wave 3
A survey of 7.500 potential travellers conducted in later summer 2021 across 13 markets in Europe, Asia and North America with a focus on potential trips to Britain, looking at intentions, the planning process and travel preferences. A panoply of tables and charts helps to fill a comprehensive 128-page report including results for each of the markets covered by the study.
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October 19, 2021
WTTC Government Policies Enabling Travel & Tourism Recovery During COVID-19
A round-up of various policies adopted by governments around the globe to try and support the travel and tourism sector, whether in the form of fiscal measures, liquidity support, protecting workers or facilitating travel.
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October 19, 2021
ETC Handbook: Encouraging Sustainable Tourism Practices
A detailed synopsis that explores what sustainable tourism is, why it is important and what destinations and businesses around the world are doing to encourage its adoption. The centrepiece of the report consists of twenty case studies, but perhaps of equal value are the chapters bookending these case studies which help the reader develop a better understanding sustainable tourism and consider the many challenges faced by entities wishing to adopt such practices.
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October 19, 2021
IATA Air Traveller Response to Covid Wave 7
The latest wave of IATA surveying suggests that air travellers are becoming increasingly frustrated with travel restrictions, believing that it is necessary to learn to live with coronavirus. While providing useful insights it is important to recognise that the study is conducted on behalf of IATA.
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October 19, 2021
Amadeus Rebuild Travel Survey 2021
Findings from a survey of 1,000 international travellers in 9 countries across the globe, which finds that while the majority are eager to travel internationally there remains concern regarding the clarity of guidelines/restrictions as well as the potential risk of catching COVID-19 while travelling.
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October 19, 2021
UNWTO Barometer Sept 2021
The Excerpt from the latest UNWTO Barometer pulls together the latest data on the volume and value of international tourism and sentiment among its panel of tourism experts. While some destinations saw signs of life in international tourism in June and July 2021 the overall picture remains one of diminished international tourism, with inter-regional and especially domestic travel being the mainstay for the tourism industry in many parts of the world.
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October 19, 2021
ETC Long haul travel sentiment barometer 3/2021
The key finding is that while residents in key long-haul markets for Europe are more confident than was the case a year ago, they remain cautious about visiting in the immediate future.
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October 19, 2021
ETC Monitoring sentiment for domestic and intra-European travel Wave 8
The eighth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during July the study found sentiment to have remained high with 68% planning to travel between July 2021 and January 2022 and only 15% now saying they do not plan to travel due to Covid-19.
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September 30, 2021
ETOA Webinar | Climate action and tourism declaration to delivery
ETOA’s new sustainability partner, Travelife, will join its other partners NECSTouR and Tourism Declares a Climate Emergency to discuss the the Glasgow Declaration, and how its commitments should turn into action.
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September 16, 2021
ETOA Webinar | Europe & Korea – Developing Common Interest in Tourism
Representatives from European destinations, the Korean outbound market and the intermediaries who connect them will meet to discuss the state of play of this market and the opportunities for developing commercial interests.
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