Short-term rentals data story Q1 2023 published by Transparent

This is termed as a ‘data story with animated chapters’ and is designed to be read online.   

The article focusses on the performance of the short-term rentals sector during the first quarter of 2023 with key findings including: 

  • Just over half (52%) of global vacation rental inventory is listed solely on Airbnb, and once inventory listed on multiple platforms is included it is estimated that 73% of all properties can be found on the site 
  • Airbnb is particularly dominant in the USA whereas in Europe is relatively far more important for listings 
  • Four-in-five hosts who listed on Airbnb in 2021 were still doing so a year later while 62% of those first listing in 2020 still did so last year 
  • Stays at Airbnb and Vrbo properties last 4.2 and 4.4 nights on average respectively, whereas for the average length of stay is lower at 3.8 nights 
  • On average Airbnb bookings are booked 41 days ahead of the stay whereas for the average is 66 days and for Vrbo 71 days 
  • With its listings mostly in Europe sees peak demand in July and August for short-term rental check-ins, with January being the quietest month of the year 
  • The top five countries with the most short-term rental listings are USA, France, Italy, Brazil and Spain, with the UK in sixth spot 
  • Among the top 25 markets there has been a 30% increase in short-term rental listings since 2021 
  • Booked nights were up 16% in Q1 2023 compared with a year ago  
  • The average nightly rate for a two bedroom property in both the UK and Switzerland exceeds $200, but both remain more affordable than an equivalent property in the USA 
  • Average Daily Rates were up 11% on a year ago in the first three months of this year globally, but in the UK ADR was up 28% in March 2023 on a year before 
  • ADR for short-term rentals is still typically lower than that for hotels, but the differential is shrinking 
  • Bookings for Q3 and Q4 of this year are ahead of those for the equivalent quarters of 2022 at the same point in the calendar 


Link to Short Term Rentals Data Story