Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
June 17, 2020
RateGain Hotel pricing and availability trends
A look at the proportion of properties currently taking reservations in different countries around the world, and the pricing strategies being deployed. While caution is probably wise in terms of interpreting the room rates quoted, the study does highlight how ‘open’ the hotel market in nations such as Singapore is in comparison with those harder-hit by COVID-19.
More
June 17, 2020
ECM Checklist for sustainable recovery
A mix of discussion regarding how the pandemic will change destinations, examples of how European cities are already taking a series of measures to alleviate impact and prepare for recovery and highly practical guide aimed at facilitating planning by DMOs and their partners.
More
June 17, 2020
ETC Long haul travel sentiment
ETC has for some time monitored the sentiment of potential visitors to Europe from key long-haul origin markets, and in the latest Wave of the study the survey shines a light on prospects for the peak summer period of 2020, revealing the extent to which COVID-19 may be narrowing travel horizons.
More
June 17, 2020
CELTH long-term scenarios for travel
Four contrasting and thought-provoking pictures for the visitor economy in 2025 are painted based on so-called ‘explorative scenarios’. It is argued that the two major drivers will be the length and depth of the coronavirus-induced recession and the extent to which people act as ‘I’ or ‘We’.
More
June 17, 2020
Amadeus Report – online travellers in Japan
One of a series of country-specific studies looking at what motivates destination choice, the factors that drive OTA bookings and why some abandon a purchase before checkout.
More
June 17, 2020
OECD tourism policy response to coronavirus
Supporting 7% of jobs and accounting for one-fifth of service sector exports across OECD countries this study both underscores the economic importance of tourism and provides a comprehensive analysis of the actions being taken by different countries to steer the sector through the immediate crisis and rebuild for the future. For anyone wishing to review how policymakers are tackling the greatest crisis to confront the tourism industry this report is an excellent crib-sheet.
More
June 17, 2020
Mario Gavira’s four scenarios for post-pandemic travel
Four highly thought-provoking descriptions of how travel may look a year or so from now, dictated by the speed of economic recovery and extent to which COVID-19 transforms the public’s attitudes towards travel. Scenarios range from the ‘back to normal in months’ through to a world in which almost all travel experiences are ‘virtual’. Possible implications for different sectors, including aviation, accommodation and travel distribution are considered.
More
June 17, 2020
STR webinar reviewing global hotel performance during COVID-19
A 40 minute webinar that assesses the extent to which the hotel market in different regions of the world is starting to show sings of recovery, or not as the case may be, with some helpful insights on prospects for Europe over the key summer months.
More
June 17, 2020
UNWTO Tourism Data Dashboard
UNWTO have made available much of the data that has historically only been found in the organisation’s publications in a much more interactive way. The tool allows an exploration of inbound and outbound tourism volumes and expenditure at the global, regional and individual country level, ideal for those seeking to track down a particular number.
More
June 17, 2020
Euromonitor webinar on implications of COVID-19 for the global economy
A webinar and presentation squarely pitched at those with a keen interest in economics. Detailed global, regional and country forecasts for economic growth in 2020 are discussed along with the factors that will shape the nature and speed of economic recovery.
More
June 17, 2020
Amadeus Report – online travellers in North America
One of a series of country-specific studies looking at what motivates destination choice, the factors that drive OTA bookings and why some abandon a purchase before checkout.
More
June 16, 2020
Forward Keys travel intentions April 2020
A short easy-read piece of analysis with charts and data that emphasises the scale of decline in air travel demand and supply but offers a little ray of light by identifying strong search volumes for potential future trips.
More