Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
March 17, 2021
Euromonitor Top 100 City Destinations 2021
Available as a standalone set of slides or with an accompanying 32 minute webinar the analysis looks at how leading global city destinations performed in 2020 and briefly considers trends that may emerge in 2021. Each world region is put under the spotlight looking at city rankings along with a number of city case studies focussing on the ways in which DMOs or NTOs responded to the pandemic.
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March 17, 2021
ETC Sustainable Tourism Toolkit
A comprehensive document aimed at European NTOs to help guide their creation and implementation of sustainable tourism strategies.
While much of the 53-page handbook is dedicated to a series of modules that guide practitioners in their work it also contains helpful sections that introduce the importance of sustainability within the tourism sector, the benefits of developing a national approach and a recognition of the many challenges that can hamper progress.
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March 17, 2021
ETC Trends and Prospects Q4 2020
A comprehensive look back at how European destinations performed in 2020 and what shape recovery in 2021 and beyond may take. The report also discusses the future of business tourism, suggesting that rumours of a permanent decline are misplaced.
In addition to taking a look at the aviation and accommodation sectors the report reviews the performance of key origin markets and looks forward to how the economies of European nations and those of important long-haul source markets will perform in the next year or two.
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March 17, 2021
ETC Monitoring sentiment for domestic and intra-European travel Wave 5
The penultimate of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during late December and January the study found sentiment to have improved slightly compared with the month before for the second consecutive wave of the study.
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March 16, 2021
UNWTO Covid-19 Travel Restrictions Report
Latest in a series of detailed UNWTO reviews that describe the extent to which governments around the world are continuing to restrict travel and tourism. A detailed report providing a single over-arching insight, namely that two-thirds of global destinations are either fully or partially closed to international arrivals, and that the governments of most of the leading source markets are advising their citizens to avoid all non-essential foreign travel.
Reports are produced and updated frequently. You will find the most recent one on this page, as well as links to earlier reports.
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February 10, 2021
ETOA Survey – Britain and Ireland Recovery Prospects January 2021
A 2-page summary of the survey ETOA carried out with attendees at our Britain and Ireland Marketplace in January 2021 on the speed with which they anticipate a recovery in demand.
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February 10, 2021
Visit Britain Inbound and Domestic Research Webinar Jan 2021
A 90-minute webinar the bulk of which focusses on newly released findings from a study of international travellers undertaken in December 2020 exploring their travel intentions, ‘activators’ and preferences.
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February 10, 2021
Travel Weekly Insight Annual Report 2020
A detailed look at the UK travel market drawing heavily on recent consumer research that suggests a shift towards domestic travel and away from overseas holidays, but perhaps not to the extent some have suggested. The study is cautious as to the timing of recovery but remans confident that recovery will come.
The opinion of experts from Deloitte and organisations representing the tourism sector are interspersed with findings from research among UK consumers to help set the scene for future travel trends.
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February 10, 2021
UNWTO Tourism Highlights 2020
A comprehensive round-up of international tourism in 2019 revealing that all world regions experienced growth in arrivals which reached 1.5 billion, generating $1,481bn of international tourism receipts. The report contains numerous infographics and tables detailing the economic value of the sector and performance of different world regions in 2019, along with the leading destinations and most valuable source markets.
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February 10, 2021
ETC Long haul travel sentiment barometer 1/2021
Findings from an online survey exploring the intentions of those in Brazil, China, Japan, Russia and USA to take a long-haul trip in the first four months of 2021 and the concerns that potential travellers are expressing.
While those in China were keen to start exploring outside their region those in Japan were most hesitant. Among those indicating a lack of travel intention concerns regarding exposure to COVID-19 was a key barrier with this group also expressing uncertainty about a visit to Europe within the next year or two.
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February 10, 2021
Tourism Ireland Covid-19 Research late 2020
Online research undertaken in late 2020 across key source markets for Ireland (GB, USA, Germany and France) that found continued unease with taking European holidays at present but reaffirmed that most retained a strong underlying appetite for travel. Many expected vaccination to be mandatory for future travel, although not all said they were willing to receive a vaccine.
While suggesting there is a glimmer of hope for travel to resume, the research indicates that its restart date may still be some while off.
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January 27, 2021
ETC Monitoring sentiment for domestic and intra-European travel Wave 4
The fourth of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during November and early December the study found sentiment to have improved slightly compared with the month before on the back of encouraging vaccine developments.
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January 11, 2021
Expedia Traveller Sentiment Report
A comprehensive 54-page study that primarily presents findings from fieldwork conducted in October 2020 covering 11,000 respondents spread across 11 markets.
Key findings include the onset of ‘pandemic fatigue’ leading to pent-up demand, a strong desire to protect any risk to both individual health and financial loss, with marketing content that reassures on both these fronts beneficial.
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January 11, 2021
ETC Monitoring sentiment for domestic and intra-European travel Wave 3
The third of six planned waves of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during October and early November the study found sentiment to be deteriorating on the back of rising infection levels and the reintroduction of lockdowns.
Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment).
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