Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
July 18, 2023
ETC Monitoring sentiment for domestic and intra-European travel Wave 16
The sixteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour.
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July 18, 2023
ETC Trends and Prospects Q2 2023
A detailed review of the latest trends and near-term prospects for European tourism that suggests that many destinations across Europe look set for a strong summer performance despite the ongoing cost-of-living headwinds.
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July 10, 2023
ETOA Webinar | Show Me The Money: Visitor Spend in Europe
We have plentiful information on visitor numbers to Europe, but how much are they spending?
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July 10, 2023
ETOA Webinar | Europe as a World Wide Destination
Europe has for decades prided itself in being the “world’s favourite destination”
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July 5, 2023
ETOA Webinar | Origin market insight: Asia
In this webinar Tom Jenkins and our expert panel will explore the current status of the Asian outbound markets to Europe
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June 22, 2023
ETOA Insights Webinar | ForwardKeys Most Popular Cities Report: Will this be the last super summer?
The latest report from our partners at ForwardKeys on the most popular city destinations for summer 2023.
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June 16, 2023
Travel Tech Show: Challenges and considerations for future tech stack
An opinion piece from the Travel Tech Show on the challenges and considerations travel operators need to be aware of when planning their future tech stack and factors influencing future travel technologies.
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June 7, 2023
Mabrian Study: Rethinking the sustainability of long-haul travel
A study from our data partners at Mabrian that analyses the impact of long haul travel on the environment and questions how long-haul travel can be a viable and sustainable option.
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June 7, 2023
Open Destinations: The 8 signs you need travel outsourcing services
An opinion piece from ETOA member Open Destinations on signs that you may need outsourcing services.
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May 23, 2023
Student Universe: The State of Student and Youth Travel in 2023
A report based on a survey of students from around the world as well as interviews with travel industry experts. In addition to sharing a plethora of statistics related to the youth and student travel industry the report highlights the three core pillars of travel for this segment; education, vocation, and leisure.
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May 23, 2023
Short-term rentals data story Q1 2023 published by Transparent
Three chapters relating to short-term rentals discuss OTAs, growth and the outlook, revealing a range of insights into the characteristics and prospects for this market segment.
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May 23, 2023
UNWTO Experiences in measuring the sustainability of tourism
The report sets out to provide a synopsis for policymakers based on the findings of a series of eleven pilot studies in different destinations around the world focussed on measuring the sustainability of tourism
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May 23, 2023
WTTC Economic Impact of Tourism Infographics and 2023 forecasts
Headline infographics showing the economic value of tourism in world regions in 2022, the change from 2021 and the relative position compared with 2019.
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May 23, 2023
WTTC Sustainable Aviation Fuel: Opportunities and Implications for Tourism Destinations
A report which at its heart is making the case for the public and private sectors to focus on developing Sustainable Aviation Fuels that will allow the sector to decarbonise without the need for governments to introduce policies aimed at curbing the extent to which individuals can choose to fly.
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May 23, 2023
UNWTO Barometer May 2023
The latest UNWTO analysis suggests that last year Europe welcomed 595 million international tourist arrivals, compared with 744 million in 2019, and that in the first quarter of this year volumes have reached 90% of their pre-pandemic level.
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