Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
May 18, 2023
ETOA & NTC Webinar | Tech Matters
Efficient and cost effective distribution is key to all travel businesses. Hear how technology is reshaping distribution in the travel industry. Join our experts as we discuss distribution from three perspectives: from that of an OTA, how we connect to customers and how distribution resides in the B2B Marketplace.
More
May 18, 2023
ETOA Webinar | German VAT Update May 2023
Germany’s proposal to unilaterally impose a sales tax on non-EU sales of German vacations remains on the statute books. It is now due for implementation on the 1st of January 2024. This webinar featured a discussion of what might be anticipated, if there have been any developments since the last time we looked at the subject and when we might hear from the European Commission on their plans for Tour Operators Margin Scheme reform.
More
May 9, 2023
Mabrian blog summaries
A range of blog entries containing data from our partners at Mabrian.
More
May 3, 2023
Open Destinations The 3 Growing Pains of Heritage Railways: The Case for Online Ticket sales
A case study from ETOA member Open Destinations on how Heritage Railways are modernising their online ticketing capability.
More
April 20, 2023
Tourism Alliance Insight Day – UK as a Destination March 2023
The complete slide deck from the Tourism Alliance Insight Day on the UK as a destination.
More
April 20, 2023
Rediscovering Europe: The Return of Chinese Tourists March 2023
A comprehensive discussion examining how the habits of Chinese travellers are changing and what they expect from a holiday, often with reference to the strategies being deployed by various European tourism promotion agencies. The report features numerous hints and tips that it is claimed will enhance marketers ability to attract Chinese travellers.
More
April 20, 2023
WTTC World in Motion January 2023
The report champions the recovery in tourism in 2022 and highlights that despite economic headwinds many consumers are still placing travel high on their list of priorities. The study discusses the role of social media, the resilience of luxury travel and consumer attitudes towards sustainability.
More
April 20, 2023
ETC Monitoring sentiment for domestic and intra-European travel Wave 15
The fifteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds a slight dip in travel intentions for the next six months compared with a year ago with inflationary pressures a definite concern, although most intend to protect their travel budgets.
More
March 28, 2023
ETOA Webinar | Trends and stats: The state of play for European tourism
In this webinar we will take a wide-ranging, data-driven look at current trends in search and booking patterns, top destinations and the situation in Europe’s key long-haul origin markets.
More
March 22, 2023
WeTravel – Travel Trends Report 2023
WeTravel report provides insights into this year's bookings and payments trends based on the data collected from a survey of 150 tour operators combined with the data from their 3,000+ clients.
More
March 21, 2023
ForwardKeys Industry Blog
A selection of articles and opinion pieces from our data partners at ForwardKeys.
More
March 16, 2023
ETOA & NTC Webinar | Tourism providers and buyers – getting to grips with TikTok
TikTok is a global phenomenon, familiar to all and yet fully understood by far-fewer. Should TikTok be part of your social-media and advertising strategy? We will be showcasing real work done on TikTok in the travel industry in the webinar.
More
March 15, 2023
Tourism Economics: Europe’s Long Haul Travel Recovery
A summary of prospects for the recovery of long-haul tourism to Europe over the next few years, highlighting that despite eased travel restrictions volumes from China are not expected to regain pre-pandemic levels in the short-term, whereas visits from the USA to many destinations in Europe could match those of 2019 during the current year.
More
March 15, 2023
ETC Trends and Prospects Q4 2022
A comprehensive look at recent trends and near-term prospects for European tourism finding that despite an array of challenges, consumers remain keen on travelling, but that the economic situation requires their plans to be adjusted in order that holidays and short-breaks can be deemed affordable.
More
March 15, 2023
Expedia Traveller Insights Report Q1 2023
The latest Expedia Trends Report paints a broadly upbeat picture with year-on-year growth in travel searches towards the end of 2022, most especially in Asia following the lifting of Covid-19 restrictions in China.
More