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January 24, 2022

UNWTO Big Data for Better Tourism Policy, and Sustainable Recovery

A comprehensive report which defines Big Data in relation to tourism, highlights the variety of sources of big data and looks at the opportunities and challenges that its use presents. The study highlights the ways in which the adoption of big data could aid both recovery from the pandemic and ensure that tourism has a future grounded in sustainability.
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January 24, 2022

UNWTO Barometer Jan 2022

An overview of international tourism performance in 2021 showing that while there was some year-on-year growth, volumes remain far short of those seen in 2019. Growth is anticipated in 2022 but even the more optimistic scenario sees volumes 50% below 2019 by the end of the current year. The panel of experts questioned by UNWTO now mostly believe that it will be 2024 or later before we return to pre-pandemic levels.
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January 12, 2022

ETOA Webinar: Travel Trade Masterclass | North American Demand January 2022

In this session, guest panellists are tour operators based in North America. We will discuss prospects for 2022, planning cycles and product development for their European products and tours.
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January 11, 2022

Nordic Get Together #8 Demand in 2022

Webinar: As the recovery approaches, what are buyers of Nordic and Baltic programmes looking for in 2022. How do they see their customer enquiries and demand? Our panel of experts give their insights.
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December 20, 2021

ETOA Webinar | Prospects for inbound tourism into Wales

Our industry experts will discuss the prospects for recovery in 2022, and what is needed to capitalise on future demand. We will also cover how suppliers might use the travel industry to distribute their products.
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December 13, 2021

European Commission – Regional impacts of the COVID-19 crisis on the tourist sector

A hefty tome from DG Regio that describes the tourism ecosystem in Europe through a series of destination typologies, and examines the impact of COVID-19 on them. It takes a broader look at tourism trends (both those from pre-pandemic and those brought about by it) and considers policy initiatives that can promote sustainable tourism.
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December 13, 2021

Tourism Economics – Airbnb, an economic engine in the EU27

A report produced on behalf of Airbnb setting out its importance to the EU27 labour market, its increasing geographical dispersion away from cities towards more rural area and its resilience during the pandemic.
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December 13, 2021

UNWTO The Economic Contribution of Tourism and the Impact of COVID-19

A report that takes a detailed look at how important tourism was to economies right around the world pre-pandemic and explores the dramatic impact that COVID-19 has had on the sector over the past two years.
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December 13, 2021

STR Insight Blog: Seasonality and winter chills due to COVID-19

A short but insightful piece based on a survey of global international travellers in early November which acts as a reminder that even before the emergence of the Omicron variant travellers remained nervous about international travel
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November 22, 2021

WTTC Report on Investment in Travel and Tourism

A report which highlights the reduction in travel and tourism during the pandemic and the need for capital investment to help bolster recovery. The focus is on ensuring destinations develop an ‘enabling environment’ for investment, and that it is targeted at market segments offering the greatest growth opportunities.
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November 22, 2021

WTTC Report on Adapting to Endemic COVID-19 – The Outlook for Business Travel

A 27- page report which after an Executive Summary goes on to discuss the context for business travel and how endemic COVID-19 may reshape the sector. Evidence is presented to demonstrate how badly the sector has been impacted but this is countered with a discussion on the opportunities for the sector to diversify.
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November 22, 2021

WTTC: A Net Zero Roadmap for Travel and Tourism

A 59- page report which serves to describe a potential new target framework for the travel and tourism sector in its journey towards becoming ‘net zero’. The report describes the current status quo with regards to the transition to net zero before setting out a target-based way forward and a call to action addressed towards key stakeholders from accommodation, tour operators, aviation, cruise and online travel agencies.
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November 17, 2021

Expedia Travel Recovery Trend Report Q3 2021

The latest Expedia Trends Report finds that travel search volumes saw little overall change during Q3 but that there are encouraging signs of travellers’ willingness to visit cities showing improvements and an increase in business tourism demand. The majority, 70%, of searches were for travel within a 0-30 day window
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November 17, 2021

STR Webinar COVID-19 impact on European hotel performance Nov 21

The fifth STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a wealth of data and insight in the usual informative and entertaining style adopted by these webinars. A positive tone is set with a belief that many regions will have outperformed expectation in 2021, although not yet at pre-pandemic levels.
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November 17, 2021

ETC Trends and Prospects Q3 2021

A comprehensive look at recent trends and near-term prospects for European tourism which confirms that Europeans did travel in substantial numbers during the peak summer months, but primarily on domestic or inter-regional trips, while long-haul tourism remained in the doldrums. Included in this edition is a feature examining the possibility that the pandemic will have brought an end to an era of increasingly low-cost travel.
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November 17, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 9

The ninth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during September the study found sentiment to have remained high with 66% planning to travel between October 2021 and March 2022 and only 15% now saying they do not plan to travel due to COVID-19.
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October 26, 2021

Webinar: Nordic Get-together #6 Airlines ‘taking off’

Airlines are critical to the overall recovery of the industry, join us and hear how the leading airlines in the Nordic’s give their views and insights. Discussions were around current airline and search booking data from a research partner discussing the following questions: Capacity vs Demand General build-up of route networks Changes to the airlines/airport experience in the future Business vs leisure traffic The importance of leisure business to the airlines Brief look at sustainability and what the airlines are working on
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October 19, 2021

Visit Britain Inbound COVID-19 Sentiment Tracker – Wave 3

A survey of 7.500 potential travellers conducted in later summer 2021 across 13 markets in Europe, Asia and North America with a focus on potential trips to Britain, looking at intentions, the planning process and travel preferences. A panoply of tables and charts helps to fill a comprehensive 128-page report including results for each of the markets covered by the study.
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October 19, 2021

WTTC Government Policies Enabling Travel & Tourism Recovery During COVID-19

A round-up of various policies adopted by governments around the globe to try and support the travel and tourism sector, whether in the form of fiscal measures, liquidity support, protecting workers or facilitating travel.
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October 19, 2021

ETC Handbook: Encouraging Sustainable Tourism Practices

A detailed synopsis that explores what sustainable tourism is, why it is important and what destinations and businesses around the world are doing to encourage its adoption. The centrepiece of the report consists of twenty case studies, but perhaps of equal value are the chapters bookending these case studies which help the reader develop a better understanding sustainable tourism and consider the many challenges faced by entities wishing to adopt such practices.
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October 19, 2021

IATA Air Traveller Response to Covid Wave 7

The latest wave of IATA surveying suggests that air travellers are becoming increasingly frustrated with travel restrictions, believing that it is necessary to learn to live with coronavirus. While providing useful insights it is important to recognise that the study is conducted on behalf of IATA.
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October 19, 2021

Amadeus Rebuild Travel Survey 2021

Findings from a survey of 1,000 international travellers in 9 countries across the globe, which finds that while the majority are eager to travel internationally there remains concern regarding the clarity of guidelines/restrictions as well as the potential risk of catching COVID-19 while travelling.
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October 19, 2021

UNWTO Barometer Sept 2021

The Excerpt from the latest UNWTO Barometer pulls together the latest data on the volume and value of international tourism and sentiment among its panel of tourism experts. While some destinations saw signs of life in international tourism in June and July 2021 the overall picture remains one of diminished international tourism, with inter-regional and especially domestic travel being the mainstay for the tourism industry in many parts of the world.
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October 19, 2021

ETC Long haul travel sentiment barometer 3/2021

The key finding is that while residents in key long-haul markets for Europe are more confident than was the case a year ago, they remain cautious about visiting in the immediate future.
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October 19, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 8

The eighth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during July the study found sentiment to have remained high with 68% planning to travel between July 2021 and January 2022 and only 15% now saying they do not plan to travel due to Covid-19.
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September 30, 2021

ETOA Webinar | Climate action and tourism declaration to delivery

ETOA’s new sustainability partner, Travelife, will join its other partners NECSTouR and Tourism Declares a Climate Emergency to discuss the the Glasgow Declaration, and how its commitments should turn into action.
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September 16, 2021

ETOA Webinar | Europe & Korea – Developing Common Interest in Tourism

Representatives from European destinations, the Korean outbound market and the intermediaries who connect them will meet to discuss the state of play of this market and the opportunities for developing commercial interests.
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September 16, 2021

Data Appeal and Sojern Report: Italian Tourism 2021

A 15-page report considering the performance of the tourism sector during summer 2021 and looking ahead to prospects for autumn. The focus of the report is on Italy, but includes a number of other destinations across Europe. It suggests that while there has been a strong bounce-back pre-Covid levels are yet to be achieved, with August flight bookings to Italy being 46% down on 2019.
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September 16, 2021

STR Insight Blog: Tourism After Lockdown: A new standard of accommodation preferences?

A short article exploring the degree to which consumer preferences regarding hotel accommodation are shifting as pandemic-related restrictions are starting to ease in some countries. Findings are based on research conducted in July 2021 in Britain, mainland Europe and North America.
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September 16, 2021

STR Webinar COVID-19 impact on European hotel performance Sept 21

The fourth STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a wealth of data and insight in the usual informative and entertaining style adopted by these webinars. Northern Europe has outperformed Southern Europe this summer thanks to staycation demand and barriers deterring international travel to traditional summer hotspots.
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September 16, 2021

Amadeus Rebuild Travel: Digital Health Survey

9,000 consumers across 9 global markets were surveyed in February 2021 to better understand consumer sentiment regarding the need to provide digital health information when travelling. Millennials were the most likely to say they would book international travel soon after restrictions are eased with Baby Boomers the least likely to do so. 91% of those polled said there would be some circumstances where they would be comfortable using a digital health passport in order to travel. However, key concerns were the risk that personal information would be hacked, privacy concerns and a lack of transparency and control over where data might be shared
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September 16, 2021

Expedia Travel Recovery Trend Report Q2 2021

The latest Expedia Trends Report cites strong global search growth, rising international searches and lengthening search windows. During the past three months searches for city destinations have shown strong growth, although beach destination searches remain strong, which is to be expected given the onset of the Northern Hemisphere summer.
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September 16, 2021

ALVA UK Attractions Recovery Wave 10

The tenth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues to increase while the hesitant “waiting to see what happens” segment has dropped to around 30% of the market.
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July 29, 2021

YouGov International Travel and Tourism Report 2021

Detailed analysis of the international tourism arena, exploring where people intend to travel, what they are looking for and what is holding them back, based on responses from 185,000 consumers across 25 markets. Analysis looks at intentions to travel, both leisure and business, which markets are likely to return the fastest and whether travellers are becoming more “responsible” in their attitudes.
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July 29, 2021

Reiseanalyse German Outbound Holiday Travel Reopening

An exploration of how German citizens currently feel about holiday travel with plenty of charts based on ReiseAnalyse data, examining their plans for the remainder of the year and delving into the need for marketers to understand individual market segments as opposed to basing their decisions on the “average” consumer, as at present there is considerable variation in consumer attitudes.
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July 29, 2021

Eurostat short-stay accommodation bookings via collaborative economy platforms

Headline results from newly available data on bookings made in 2018 and 2019 across four major Collaborative Economy booking platforms within the EU, revealing that in 2019 the number of nights booked was 14% up on the year before at 554 million. Spain, France and Italy are shown to be the countries within the EU27 seeing the largest volume of nights booked via these platforms.
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July 29, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 7

The seventh wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during May the study found sentiment to have improved markedly compared with the previous wave, continuing the trend from the most recent survey waves.
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July 29, 2021

ETC Trends and Prospects Q2 2021

A comprehensive look at recent trends and near-term prospects for European tourism which indicates there are faint glimmers of hope for summer as vaccination rates increase and some restrictions are eased, but with a note that downside risks remain in relation to the emergence of new variants. Overall inbound arrivals in Europe are forecast to return to 2019 levels in 2024.
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July 29, 2021

ALVA UK Attractions Recovery Wave 9

The ninth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they either have already returned to visiting attractions or will do so once permitted continues improved since the previous wave in April with a commensurate decline in the numbers saying they will wait and see what happens for a while, whereas the proportion saying they are unlikely to return any time soon remain stubbornly around one-in-five of those polled.
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June 23, 2021

Reiseanalyse First Results for 2021

Headline findings from the latest wave of the key survey of German holiday travel demand which has been providing insights for more than half a century. Germans took 50% fewer foreign holidays in 2020 than the year before but more domestic holidays than in 2019, while looking ahead to 2021 the report finds that holidays remain of central importance to most Germans and, once permitted, they will return to being enthusiastic holiday travellers.
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June 23, 2021

Expedia Traveller Sentiment Report

A timely snapshot suggesting that global travel searches have picked up in Q1 2021 coinciding with increased levels of vaccination, but with the bulk of searches remaining in the 0-21 day window as consumers remain opportunistic. The likely continued dominance of domestic travel is noted, as is a trend towards longer-stay trips. Overall the study paints a broadly optimistic picture for the speed with which travel may recover later in 2021.
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June 23, 2021

Amadeus Report on Rebuilding Hospitality May 21

A study that assesses the latest trends in consumer demand for hotel stays around the world, but primarily investigates the ways in which properties have been adapting their offer, through innovative product development, revised operational procedures and investing in technology. The report presents both survey findings from a global poll of hoteliers along with a number of case studies.
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June 23, 2021

ETC Long haul travel sentiment barometer 2/2021

A study which finds that while general consumer confidence is on the rise, few in key long-haul source markets for Europe are minded to travel far from their home country during the next few months. Those not planning an international trip cite safety concerns relating to COVID-19 while those saying they are planning a trip in the next few months remain uncertain about the exact timing.
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June 23, 2021

STR Webinar COVID-19 impact on European hotel performance June 21

The third STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a distinctly upbeat tone, focussing primarily on evidence from the UK showing that domestic leisure demand has rebounded swiftly. The story is not uniform either within the UK or across Europe however, with a number of city destinations lagging regional areas of the UK and several leading European markets continuing to see very low occupancy rates.
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May 24, 2021

WTTC Global Economic Impact Infographic May 2021

A 2-page infographic providing the assessment of WTTC regarding global tourism fortunes in 2020. As might be expected data is firmly in negative territory with a halving in the relative importance of travel and tourism to global GDP and 62 million fewer travel and tourism jobs. WTTC is gradually producing updated infographics for nations around the world detailing key travel and tourism metrics for 2020.
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May 24, 2021

ETC Trends and Prospects Q1 2021

A comprehensive look at recent trends and near-term prospects for European tourism that rather sits on the fence in terms of the upcoming summer by noting that prospects are “mixed”. Plenty of data is reviewed and suggests that early 2021 witnessed Europe facing stiffer headwinds than other global regions.
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May 24, 2021

ALVA UK Attractions Recovery Wave 8

The eighth wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they will return to visiting attractions once permitted continues to improve strongly since the previous wave in March with a commensurate decline in the numbers saying they are unlikely to return for a long time but remain around one-in-five of those polled.
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May 24, 2021

STR Webinar COVID-19 impact on Europe hotel performance

The second STR webinar of 2021 to focus on how Europe’s hotel sector is performing set a largely upbeat tone, focussing on emerging evidence from the UK that once consumers have certainty regarding when travel is permitted bookings will follow. A note of caution was however struck in relation to how swiftly business, group and event travel may resume.
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April 26, 2021

European Promotional Campaign #2 | Europe, Behind the Scenes

One of the greatest challenges is to keep in touch with overseas travellers who, until 2019, represented a high proportion of tourism revenues in Europe. The Chinese FITs contributed to an important part in the segment of oversea travellers, featuring as the most spending tourists in Europe.
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April 26, 2021

STR Blog: Travel Barriers after lockdown

A short blog article from STR shining a light on some of the findings from a recent poll of more than 1,300 global travellers. The article discusses the barriers influencing travellers’ decisions not to book or undertake overnight trips including government restrictions, the behaviour of other travellers and financial concerns such as the challenge of getting a refund.
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