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March 21, 2023

ForwardKeys Industry Blog

A selection of articles and opinion pieces from our data partners at ForwardKeys.
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March 16, 2023

ETOA & NTC Webinar | Tourism providers and buyers – getting to grips with TikTok

TikTok is a global phenomenon, familiar to all and yet fully understood by far-fewer. Should TikTok be part of your social-media and advertising strategy? We will be showcasing real work done on TikTok in the travel industry in the webinar.
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March 15, 2023

Tourism Economics: Europe’s Long Haul Travel Recovery

A summary of prospects for the recovery of long-haul tourism to Europe over the next few years, highlighting that despite eased travel restrictions volumes from China are not expected to regain pre-pandemic levels in the short-term, whereas visits from the USA to many destinations in Europe could match those of 2019 during the current year.
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March 15, 2023

ETC Trends and Prospects Q4 2022

A comprehensive look at recent trends and near-term prospects for European tourism finding that despite an array of challenges, consumers remain keen on travelling, but that the economic situation requires their plans to be adjusted in order that holidays and short-breaks can be deemed affordable.
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March 15, 2023

Expedia Traveller Insights Report Q1 2023

The latest Expedia Trends Report paints a broadly upbeat picture with year-on-year growth in travel searches towards the end of 2022, most especially in Asia following the lifting of Covid-19 restrictions in China.
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March 15, 2023

ETC Monitoring sentiment for domestic and intra-European travel Wave 14

The fourteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds an uptick in travel intentions compared with this time last year (when worries over Omicron were rife).
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March 15, 2023

ETC Long haul travel sentiment barometer 1/2023

An insight into how those in key long-haul source markets for Europe are feeling with regard to travelling to faraway places in the upcoming year, and broadly the sentiment is upbeat with over half of those questioned in all markets except Japan open to the idea of long-haul travel.
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March 1, 2023

ETOA & NTC Webinar | Sustainable Tourism: special focus on Nordic Accommodation

The Nordic region is one of the world's leading destinations for sustainable tourism and the products available for responsible travellers are in abundance. This webinar looks at the amazing examples of sustainability and nature in the region, with a particular focus on accommodation.
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February 14, 2023

ETOA & NTC Webinar | The imminent return of the Chinese Market

India looks likely to take over from China as the largest global travel source market. Between 2009 and 2019 outbound tourism from India increased 143 percent from 11 million travellers to 27 million.
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February 1, 2023

ETM North America Webinar | Youth & Student travel

The North American student and youth market for Europe is rebounding, and promising strong growth in the next two years. Pan-European in scope, is a vital sector. Important in itself, it acts as an introduction to Europe as a destination for a new generation of clients.
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January 31, 2023

ETOA Webinar | Tourism in 2030: tough choices ahead

The climate emergency is forcing change, and creates new dilemmas for government. When they look at their economy’s overall carbon footprint, which sectors will have more time to transition, and which must accept stricter controls to keep overall emissions within legally binding commitments?
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January 30, 2023

USTOA Insights: USA as an origin market Jan 23

Key findings from a recent survey of American international travellers, with a series of charts and headline statistics ranging from intended trip intensity in 2023 through to the extent to which travel provider’s sustainability credentials matter to potential customers.
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January 25, 2023

ETOA & NTC Webinar | India, the next travel powerhouse

India looks likely to take over from China as the largest global travel source market. Between 2009 and 2019 outbound tourism from India increased 143 percent from 11 million travellers to 27 million.
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January 19, 2023

ETOA Insight Webinar | Euromonitor Travel Reset: Outlook and Innovation for European Tourism 2023

Caroline Bremner shares Euromonitor's forecasted outlook for European tourism, pinpointing growth opportunities such as blended travel and the metaverse for further exploration
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January 19, 2023

City Destinations Alliance – Exploring the emerging role of the Place Making and Marketing Organisation

Report based on a collaboration between City Destinations Alliance and Toposophy that aims to help destinations understand and address the challenges and opportunities that are presented by transitioning to an holistic approach to place making and place marketing.
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January 19, 2023

Tourism Ireland Situation & Outlook Analysis Report December 2022

A comprehensive summary of the latest facts and figures relating to recent trends in tourism on the island of Ireland as well as short-term prospects. Insights include that in the first 10 months of 2022 arrivals by air were just 16% below those of 2019 with an equivalent figure for ferry arrivals of -15%. Hotel occupancy has surpassed that of three years ago at an aggregate level with room rates up around 30%.
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January 19, 2023

Visit Britain: motivations, influences, decisions and sustainability June 2022

A comprehensive report based on research conducted across multiple countries in the spring of 2022 examining traveller motivations, influences, decisions and sustainability. While much of the report is focussed on the potential inbound market for Britain some sections explore wider issues as well as the degree to which potential visitors are considering Europe as a destination.
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January 19, 2023

UNWTO Barometer January 2023

The latest UNWTO analysis indicates that last year international tourism had recovered to 63% of its pre-pandemic level with 900 million trips. In an upbeat assessment the Barometer predicts that this year volumes will reach between 80% and 95% of their 2019 equivalent.
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January 13, 2023

ETOA Webinar | Reflections on North American demand

In this webinar, we reflected on how matters have evolved since the COVID restrictions were lifted six months ago and looked at any patterns emerging in terms of demand, what 2023 is looking like and what plans are being laid for 2024.
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January 11, 2023

Euromonitor Top 100 City Destinations Index 2022

Headline findings from the latest Euromonitor assessment of the Top 100 City Destinations includes a listing of the top 20 and some key findings relating to some of the pillars that make up the overall index, such as which cities are performing best in relation to sustainability.
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December 12, 2022

Euromonitor Travel and Hospitality Global Outlook and Innovation Guide

This report looks at the views of both business professionals and consumers, suggesting that technological change and a growing focus on sustainability will be key factors shaping travel and tourism in the next few years.
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December 12, 2022

Expedia Traveller Insights Report Q4 2022

The latest Expedia Trends Report suggests that the volume of traveller searches has plateaued in the most recent quarter after a protracted spell of growth, with a combination of economic woes and worries about geopolitical issues more likely to account for this than a dampening in consumers’ will to travel.
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December 12, 2022

ETC Trends and Prospects Q3 2022

A comprehensive look at recent trends and near-term prospects for European tourism finding that the summer has seen strong demand, especially in Southern and Mediterranean destinations, but that concerns persist about the rebound's longevity due to the impact of inflation and resultant lacklustre consumer confidence.
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December 12, 2022

UNWTO Barometer November 2022

Cautious optimism is the phrase summing up the latest analysis by UNWTO, while there are growing headwinds it is expected that international tourism will reach 65% of its 2019 volume by year end, with Europe one of the strongest performing world regions.
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December 12, 2022

ETC Monitoring sentiment for domestic and intra-European travel Wave 13

The thirteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds that sentiment continues to be strong with 70% planning a trip in the next six months, but worries about the deteriorating economic situation and inflation continue to increase.
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December 7, 2022

ETOA & NTC Webinar | Digitalisation & tech in travel: expectations

A chronological look at three areas of tech and digitalisation in travel: how the technology has evolved, where we are today and what we can expect in the future.
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December 6, 2022

Wales International Travel Trade webinar | Prospects for inbound tourism into Wales

Webinar on Prospects for inbound tourism into Wales including a presentation on the prospects for Wales in 2023 and beyond, using the latest data drawn from both government and private sources; an account of what will be happening and why people will be visiting in the future and a discussion of what the requirements are for visitors from the main origin markets for Wales.
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December 1, 2022

Tourist Board Insights | Britain

A summary of insight and research published by Visit Britain, including how to access their webinars and events.
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November 30, 2022

ETOA Webinar | Britain and Ireland: Trends and Prospects

How has tourism to Britain and Ireland fared in 2022 and what does next year look like? In this webinar we will set the scene with a data-driven look at the picture for the UK and Ireland in 2022 in terms of performance and trends.
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November 29, 2022

ETOA & NTC Webinar | United Kingdom: market expectations for 2023

In this webinar, we explore how the UK outbound market is shaping up for 2023. How resilient is the market? Are UK travellers prioritising travel over other discretionary spend?
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November 25, 2022

ETOA Webinar | Europe’s border formalities in 2023

An update on Europe’s upcoming new border formalities for visitors and how they will work.
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November 14, 2022

ETOA Industry Briefing | 3rd November 2022

Download the presentations from our Industry Briefing on 3rd November in London.
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November 14, 2022

ETOA Webinar | Tax and tourism – EU options for change to VAT, and Germany’s plans for 2023

In this webinar, Tom Jenkins and David Bennett discuss EU options for change to VAT, and Germany’s plans for 2023.
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November 9, 2022

ForwardKeys Most Visited Destinations Report 2022

Produced for World Travel Market, this ForwardKeys report explores how different destinations have performed in 2022 and what 2023 may have in store for international tourism.
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November 8, 2022

YouGov: Youth of today, travel of tomorrow September 2022

A comprehensive study utilising a range of recent YouGov surveys highlighting the travel desires of those aged 18-24, what they are seeking from a travel experience and their relationship with social media and technology.
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November 8, 2022

UNWTO Barometer September 2022

The latest analysis from UNWTO suggests that many parts of the world continued to see a steady recovery in international tourism during recent months, especially in Europe and the Middle East. While sentiment among experts remains positive for the remainder of the year there are growing worries as to the impact of a slowing economy and high levels of inflation.
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November 8, 2022

ETC Long haul travel sentiment barometer 3/2022

While the overall sentiment towards long-haul travel in key markets across the Americas, Asia and the Pacific has improved in recent months the study finds that when Europe is the destination the increase is only marginal.
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November 8, 2022

Amadeus Hospitality Market Insights Report Sept 2022

A report packed with charts detailing hotel performance across leading markets and world regions, focussing on recent trends and forward bookings.
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October 27, 2022

Market Insight Webinar | South East Asian Markets and China

In this webinar, we take stock of the current situation in the region and look at prospects for recovery in 2023 and 2024.
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October 20, 2022

ETOA Webinar | Outlook on Asia demand

In this webinar, we take stock of the current situation in the region and look at prospects for recovery in 2023 and 2024.
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October 10, 2022

Interpreting Tourism Statistics: Webinar and Report

A useful companion document and webinar for those reading tourism statistics, with a digestible look at potential pitfalls when interpreting them.
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October 5, 2022

ETOA & NTC Webinar | The importance of preserving Nordic cultural heritage in Nordic tourism with WTACH

In this webinar we will hear how important this is to tourism globally and look at how tourism itself can ensure that the worlds unique attributes, history and cultural values are celebrated and preserved for generations to come.
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October 5, 2022

Summer 2022 overview and opportunities for 2023

A presentation offering an overview of 2022 Summer season and 2023 opportunities specifically focusing on Italy.
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September 27, 2022

ForwardKeys Webinar | Destination Gateway – Data for destination development

In this interactive workshop, ETOA's data partner, ForwardKeys demonstrated their most recently launched product, the user-friendly, DMO-oriented Destination Gateway.
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September 15, 2022

ETOA & NTC Webinar | The Japanese market: expectation and recovery

In this ETOA / Nordic Tourism Collective webinar, we discuss the current situation of the Japanese market and expectations of recovery. We were joined by in-market partners and Japanese travel and tourism professionals.
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September 13, 2022

ETOA Insights | Summer Season Review and looking ahead

We are delighted to collaborate with our partners at ForwardKeys for a data-driven look at where Europe is now in terms of bookings by source markets, and destinations heading towards a return to pre-pandemic visitor levels.
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September 9, 2022

ETOA Webinar | Origin market insight: North America

In this webinar, we discussed how the North American market is responding to this year’s challenges and preparing for the coming year, also looking at current trends and future bookings.
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September 7, 2022

UNWTO – The Economic Impact of Restricting International Mobility

A report that pulls together a range of data demonstrating the devastating impact that the pandemic and subsequent restrictions on international mobility has had on the tourism sector since 2020.
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September 7, 2022

Amadeus Consumer Travel Spend Priorities 2022

A 15-page report with a focus on the links between travel and fintech based on a survey of 4,500 consumers in June 2022 from France, Germany, UK, USA and Singapore.
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September 7, 2022

Expedia Travel Recovery Trend Report Q2 2022

The latest Expedia Trends Report suggests that a strong second half of 2022 is on the cards with the past quarter having witnessed a more than 100% year-on-year increase in flight bookings from the USA to Europe.
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