December 20, 2023
Mabrian Trending Destinations for 2024
Our data partners, Mabrian, have produced the latest update of their travel motivation analysis for 2024 focusing on the evolution of trends in motivations to visit Europe.
More
December 20, 2023
Euromonitor Top 100 City Destinations Index 2023
Headline findings from the latest Euromonitor assessment of the Top 100 City Destinations includes the full list and some key findings relating to the pillars that make up the overall index, such as which cities are performing best in relation to sustainability.
More
December 20, 2023
AI in Tourism: Unveiling the Potential and Benefits for SMEs in the Hotel Sector
A study that explores the transformative opportunities that AI presents to the hotel sector in Europe based on a survey of hotels from across five nations.
More
December 20, 2023
IRU Intelligence Briefing: IRU Green Compact
Almost all tourism journeys feature the use of a road vehicle at some point, whether that’s a hire car, taxi, or travel by coach – this study examines ways in which Europe can fulfil its ambition of making road traffic (including commercial vehicles) carbon neutral by 2050.
More
December 20, 2023
UNWTO Barometer November 2023
The latest UNWTO analysis confirms that in the first nine months of this year the volume of international tourism recovered to 87% of its pre-pandemic equivalent, with Europe doing rather better at 94% of its 2019 tally.
More
December 19, 2023
ETOA Webinar | Britain and Ireland: Trends and Prospects
How has tourism to Britain and Ireland fared in 2023 and what next year looks like?
More
December 12, 2023
ETOA North American briefing | Update on ETIAS and networking opportunities
An informal drop-in session dedicated to our North American network
More
December 6, 2023
Data Appeal Industry Blog
A selection of articles and opinion pieces from our data partners at Data Appeal.
More
December 6, 2023
Data Appeal Webinar: This Title about AI & Big Data Empowering DMOs was not written by ChatGPT… but should have been
Data Appeal Webinar: This Title about AI & Big Data Empowering DMOs was not written by ChatGPT… but should have been
More
November 27, 2023
ETOA Insight Webinar | Mabrian’s Big Data unveils the new travel motivations and the trending destinations for 2024
Our partners at travel intelligence provider Mabrian have published a variety of studies analysing motivations for travel.
More
November 21, 2023
ETOA Webinar | Asia market update for ETM workshop
Asia market update webinar ahead of ETM Asia & Pacific
More
November 20, 2023
ETOA Webinar | Call for AC Applications
The European tourism association seeks strong leaders across its membership to join ETOA’s Advisory Council. In this webinar, ETOA President Jennifer Tombaugh and other members of ETOA Advisory Council shared their experiences and answered questions from potential applicants.
More
November 13, 2023
Data Appeal: Italy Digital Destination Awards 2023
The 2023 edition of Italy Digital Destination, the annual report and awards from our partners at Data Appeal. The awards recognise Italian regions and destinations that have recorded the best online performance related to reputation, food and wine and hospitality.
More
November 13, 2023
Data Appeal on How Taylor Swift’s Eras Tour transforms destination marketing
Data Appeal blog on the impact of the European leg of Taylor Swift's Eras tour to Milan, Amsterdam and London.
More
November 13, 2023
Data Appeal: Data-Driven Sustainable Strategies, The DMO Handbook
A free handbook from our partners at Data Appeal, exploring how destinations can champion responsible travel through the strategic use of data.
More
November 13, 2023
ETC Monitoring sentiment for domestic and intra-European travel Wave 17
The 17th wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour.
More
November 13, 2023
ETC Trends and Prospects Q3 2023
A detailed review of the latest trends and near-term prospects for European tourism which finds that international tourism in Europe has proven to be resilient during the early months of 2023, but with notable variations when looking at the performance of individual destinations.
More
November 13, 2023
ETC Long haul travel sentiment barometer 3/2023
An insight into how those in key long-haul source markets for Europe are feeling with regard to travelling long-haul during the final four months of 2023.
More
November 2, 2023
ETOA Industry Briefing November 2023
The complete slide deck from our Industry Briefing in November 2023.
More
October 24, 2023
ETOA Webinar | ETIAS Briefing – the facts
Update on roll-out of the new pre-entry system applicable to non-visa-requiring visitors to Europe.
More
October 20, 2023
Diageo webinar | A preview of what’s new at our Visitor Experiences
This webinar takes you on a trip to the Brand Homes, some of the most famous brands in the world, to learn about how they can leave your guests with a ‘taste for more’ in Ireland.
More
October 19, 2023
ETOA & NTC Webinar | The Growing Importance of Nature Travel within Tourism
Our nature tourism experts from across the Baltic and Nordic region will discuss emergence and development of nature-based holidays and how experiential travel is now such an important and often-requested option for our customers today.
More
October 10, 2023
ETOA Webinar | Paris 2024 Briefing
Next year’s Olympics and Paralympics have been a catalyst for development in the city and across the Paris region. As we saw in London 2012, there will be a displacement of ‘normal’ tourism and different patterns of behaviour.
More
October 3, 2023
ETOA Webinar | Climate Action and Tourism: Sourcing Sustainable Product
With expert panellists from the European Commission, national tourism bodies and the private sector, this webinar explores the wider context for sectoral transition from policy and support mechanisms to market and product developments.
More
September 29, 2023
Mabrian Evolving traveller behaviour: the rise of experiential travelling
Mabrian study using social listening to analyse traveller motivation for experiential activities.
More
September 29, 2023
Data Appeal Top Summer Travel Destinations 2023
The analysis presented here draws on a proprietary analysis of online reviews to assess sentiment towards leading Mediterranean destinations over the peak summer months of this year, broadly finding that sentiment has improved compared with last summer.
More
September 29, 2023
UNWTO Tourism Highlights 2023
A comprehensive round-up of international tourism in each year between 2020 and 2022 which assesses the economic impact of the pandemic on the sector, tracking the precipitous decline of 2020 through to the strong rebound of last year.
More
September 29, 2023
UNWTO Barometer September 2023
The latest UNWTO analysis paints a broadly positive picture for how 2023 has evolved with an increasing number of destinations seeing international arrivals approaching the levels seen in 2019, with a handful actually exceeding this tally. A note of caution is struck in relation to the economic wellbeing of potential tourists as we head towards 2024.
More
September 29, 2023
Expedia Traveller Insights Report Q3 2023
The latest Expedia Trends Report once again paints a largely positive picture that suggests traveller behaviour is swiftly returning to seasonal norms in terms of search lead-times, and with long-haul travel once again back on the agenda for many.
More
September 28, 2023
ETOA & Euromonitor Webinar | Measuring Sustainability for Travel and Tourism
Euromonitor’s Senior Head of Travel Research, Caroline Bremner, will showcase the latest results from Euromonitor’s Sustainable Travel Index with a focus on Europe, highlighting key success stories.
More
September 27, 2023
Euromonitor blog on Paris 2024 Olympic Games: Challenges and Opportunities for French Tourism
Euromonitor article on the impact of the Paris Olympics on visitor numbers, regular tourism business ad post games legacy.
More
September 20, 2023
ETOA ed ELTA Webinar | Il valore economico del Turismo LGBTQ+ in Europa
This webinar looks at the comparative growth of different markets for Europe, the value of that each visitor brings to Europe, the impact that multi-country marketing might have and what obstacles stand in the way.
More
September 19, 2023
ETOA Webinar | Tourisme: Soutenir l’action climatique
Les prescripteurs touristiques sont en recherche de fournisseurs développant des actions vérifiables en termes de durabilité, spécialement sur leur action climatique. Mesurer et réduire l’empreinte carbone est le noyau de tout plan d’action climatique.
More
September 12, 2023
ETOA Webinar | ForwardKeys review of the summer season
Our partners at ForwardKeys will present a data-focussed review of the summer season.
More
August 23, 2023
Webinar | Understanding the growing importance of Marketing and Technology
With the online world becoming ever more important as Tourism's main shop window to the world, Marketing and Technology have never been closer knit or such an important part of our business strategy.
More
August 17, 2023
Tootbus Study: Attitudes to Sustainable City Breaks 2023
A study from ETOA member, Tootbus, asking travellers in France, Belgium and the UK what type of city break they prefer, their perceptions of sustainable city breaks and the impact of inflation on these perceptions.
More
August 17, 2023
City DNA – City Travel Report 2023
The full report is available to purchase, but the Executive Summary contains some important findings that reflect the experience of 115 city destinations across Europe, demonstrating that visitors began returning to cities in 2022 after the two very lean preceding years.
More
August 17, 2023
Expedia – The Path to Purchase: uncovering how travellers plan and book online
A highly valuable piece of research detailing the ways in which travellers are inspired, how they research and how they book. In addition to the report standalone snapshots exist for those wishing to dig deeper into the findings for a specific origin market.
More
August 17, 2023
Envisioning Tourism in 2030 and Beyond: The changing shape of tourism in a decarbonising world
The study describes a scenario under which the tourism sector could achieve decarbonisation, highlighting that this will entail a dramatic change in travel behaviours if overall trip volume growth is to continue at its historic rate, with shifts in the distance people travel and the modes of transport that they use.
More
August 17, 2023
CELTH research: Reducing crowding at destinations through social interaction
An academic report conveys the findings of a project in 2021 to assess whether conversational based apps are better able than traditional DMO marketing to influence the choice of activities undertaken once visitors are at a destination.
More
August 17, 2023
CELTH Research: Strategies for Sustainable Events
A study that brings together a range of research evidence gathered at festivals in the Netherlands with a focus on ways of reducing the amount of waste generated and the extent to which waste might lessen the visitor experience.
More
August 17, 2023
UNWTO and CELTH report ‘Overtourism’? Understanding and Managing Urban Tourism Growth Beyond Perceptions
The Executive Summary sets out the challenges faced by urban destinations with regard to managing tourism flows, with the identification of strategies and associated measures that can help alleviate some of the negative perceptions that may become established if visitor numbers and behaviours are not well managed.
More
August 17, 2023
CELTH Research and Reports Archive
A full listing of relevant reports from our partners at CELTH.
More
July 24, 2023
ETOA Webinar | European VAT Update
Europe has for decades prided itself in being the “world’s favourite destination”
More
July 19, 2023
ForwardKeys on the importance of events in destination marketing
ForwardKeys blogs on the importance of events in destination marketing, with supporting data from the events module of their Destination Gateway platform.
More
July 19, 2023
ETOA Olympic Report Archive
Archive of ETOA's Olympic Games Reports dating from 2006-2010
More
July 18, 2023
The impacts of tax-free shopping in the EU – Global Blue and Oxford Economics
A synopsis produced by Global Blue that mainly relies on a detailed study undertaken by Oxford Economics to assess the contribution that tax free shopping makes to EU jobs, GDP and tax revenues.
More
July 18, 2023
Unlocking Travel’s Potential – The importance of UK-EU mobility for jobs and growth
An ABTA report discussing the barriers that have arisen following the UK’s exit from the EU, focussing on the ability of UK businesses to hire UK nationals to work in the EU. The short report contains a multitude of statistical nuggets to demonstrate the importance of outbound travel to the EU from Britain.
More
July 18, 2023
ETC Monitoring sentiment for domestic and intra-European travel Wave 16
The sixteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour.
More