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Archives: Research

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March 14, 2022

Tourist Board Insights | Flanders

A summary of insight and research published by Tourism Flanders.
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March 14, 2022

Tourist Board Insights | Finland

A summary of insight and research published by Visit Finland.
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March 14, 2022

Tourist Board Insights | Estonia

A summary of insight and research published by Visit Estonia.
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March 14, 2022

Tourist Board Insights | Croatia

A summary of insight and research published by the Croatian National Tourist Board.
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March 14, 2022

Tourist Board Insights | Britain

A summary of insight and research published by Visit Britain.
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March 9, 2022

ETOA Webinar | Recovery in the Japanese market

In this session, guest panellists will discuss prospects for 2022, planning cycles and product development for their European products and tours.
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March 3, 2022

ETOA Travel Trade Masterclass | Asian demand

In this session, guest panellists will discuss prospects for 2022, planning cycles and product development for their European products and tours.
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March 1, 2022

SYTA discussion on the Youth Market

An update on the youth travel market between ETOA and SYTA, broadcast as part of ETM North America on 1 March 2022.
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March 1, 2022

CATO discussion on Canadian Market prospects

ETOA’s Tom Jenkins catches up with Brett Walker of CATO / Collette Vacations. Broadcast as part of ETM North America on 1st March 2022.
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March 1, 2022

ETOA Snapshot | North America Spotlight

Ten minute video session with Rachel Read and David Edwards on prospects for the North American market in 2022.
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February 24, 2022

Webinar ETOA | Prospettive sulla ripresa del turismo in Italia

E’ iniziato un nuovo anno ed è tempo di fare il punto sul 2021 e volgere gli occhi e le speranze al 2022. Quali lezioni possiamo imparare dall’anno appena trascorso e quali sono gli elementi che ci permetteranno di aiutarti a raggiungere i tuoi obiettivi entro il 2022?
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February 22, 2022

Expedia Traveller Value Index 2022 Outlook

Based on the views of 5,500 respondents the report claims that people value travel and personal time more than ever and that four-in-five are planning at least one leisure trip in 2022, with flexibility still a top consideration for many travellers
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February 22, 2022

STR Webinar COVID-19 impact on Europe hotel performance Feb 22

The first STR webinar of 2022 to focus on how Europe’s hotel sector is performing takes a resolutely upbeat stance with domestic demand in 2022 forecast to exceed that of 2019, while international travel will recover more slowly.
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February 22, 2022

Expedia Travel Recovery Trend Report Q4 2021

The latest Expedia Trends Report finds that during 2021 searches increased 70% compared with 2020 and that city destinations are starting to regain ground. Searches are moving to a slightly longer time horizon indicating increased traveller confidence.
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February 22, 2022

ETC Long haul travel sentiment barometer 1/2022

In a number of countries there is a growing sense that Europe could be a destination to visit later in 2022, but perhaps not during the early part of the year. Sentiment is more positive in the Americas than in Asia, with those in Japan and China the least likely to be on the cusp of cementing foreign travel plans.
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February 22, 2022

ETC Trends and Prospects Q4 2021

A comprehensive look at recent trends and near-term prospects for European tourism which finds that Europe welcomed an estimated 62% fewer arrivals in 2021 than in 2019. Domestic travel is expected to exceed pre-pandemic levels in 2022 but international tourism is not expected to do so until 2024.
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February 22, 2022

ETC Monitoring sentiment for domestic and intra-European travel Wave 10

The tenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during late December the study found travel intentions to have dipped, with fewer having made a definite booking, largely as a result of heightened uncertainty brought about by the emergence of the Omicron variant.
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February 17, 2022

ETOA Webinar | Mediterranean product and demand

In this free webinar we explore product development and diversification in the Mediterranean region and current demand from global source markets. Expert panellists will share insights about evolving travel trends and business needs and we will discuss prospects for 2022, planning cycles and product development for the region.
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February 10, 2022

ETOA Webinar | Perspectivas de futuro: ¿será este año el de la recuperación?

Tras una sorprendentemente positiva edición de Fitur cabe preguntarse si, por fin, se encuentra la industria del turismo en la senda de la recuperación definitiva. En ETOA estamos recibiendo muchas señales positivas que nos hacen pensar que sí, que esta vez remontamos, pero también queremos saber cómo se ven las cosas desde otras perspectivas.
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January 24, 2022

Dutch Report on Societal Value of Tourism and Recreation

An exploration of what the Netherlands, and wider world, would look like were the hospitality sector not to survive the current coronavirus crisis, including its economic value, its value to the wider environment and its value to what are referred to as social processes.
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January 24, 2022

WTTC Trending in Travel Jan 22

A report claiming that the wanderlust that fuels the travel and tourism sector remains, but which goes on to explore the ways in which consumer behaviours are shifting, both in response to the pandemic and in relation to concerns about the impact that travel has on the wider environment. The study considers changes in booking trends, what consumers consider important for a holiday experience and how consumer profiles are changing.
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January 24, 2022

WTTC Paper on Staff Shortages Jan 22

A reminder of how vital a tool travel and tourism has been in global job creation in the past decade which then highlights that in many countries the sector’s recovery from the pandemic is being hampered by staff shortages as former workers have found roles in different parts of the economy. The report makes a number of recommendations as to how governments and businesses can help alleviate the situation.
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January 24, 2022

UNWTO Big Data for Better Tourism Policy, and Sustainable Recovery

A comprehensive report which defines Big Data in relation to tourism, highlights the variety of sources of big data and looks at the opportunities and challenges that its use presents. The study highlights the ways in which the adoption of big data could aid both recovery from the pandemic and ensure that tourism has a future grounded in sustainability.
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January 24, 2022

UNWTO Barometer Jan 2022

An overview of international tourism performance in 2021 showing that while there was some year-on-year growth, volumes remain far short of those seen in 2019. Growth is anticipated in 2022 but even the more optimistic scenario sees volumes 50% below 2019 by the end of the current year. The panel of experts questioned by UNWTO now mostly believe that it will be 2024 or later before we return to pre-pandemic levels.
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January 12, 2022

ETOA Webinar: Travel Trade Masterclass | North American Demand January 2022

In this session, guest panellists are tour operators based in North America. We will discuss prospects for 2022, planning cycles and product development for their European products and tours.
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January 11, 2022

Nordic Get Together #8 Demand in 2022

Webinar: As the recovery approaches, what are buyers of Nordic and Baltic programmes looking for in 2022. How do they see their customer enquiries and demand? Our panel of experts give their insights.
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December 20, 2021

ETOA Webinar | Prospects for inbound tourism into Wales

Our industry experts will discuss the prospects for recovery in 2022, and what is needed to capitalise on future demand. We will also cover how suppliers might use the travel industry to distribute their products.
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December 13, 2021

European Commission – Regional impacts of the COVID-19 crisis on the tourist sector

A hefty tome from DG Regio that describes the tourism ecosystem in Europe through a series of destination typologies, and examines the impact of COVID-19 on them. It takes a broader look at tourism trends (both those from pre-pandemic and those brought about by it) and considers policy initiatives that can promote sustainable tourism.
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December 13, 2021

Tourism Economics – Airbnb, an economic engine in the EU27

A report produced on behalf of Airbnb setting out its importance to the EU27 labour market, its increasing geographical dispersion away from cities towards more rural area and its resilience during the pandemic.
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December 13, 2021

UNWTO The Economic Contribution of Tourism and the Impact of COVID-19

A report that takes a detailed look at how important tourism was to economies right around the world pre-pandemic and explores the dramatic impact that COVID-19 has had on the sector over the past two years.
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December 13, 2021

STR Insight Blog: Seasonality and winter chills due to COVID-19

A short but insightful piece based on a survey of global international travellers in early November which acts as a reminder that even before the emergence of the Omicron variant travellers remained nervous about international travel
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November 22, 2021

WTTC Report on Investment in Travel and Tourism

A report which highlights the reduction in travel and tourism during the pandemic and the need for capital investment to help bolster recovery. The focus is on ensuring destinations develop an ‘enabling environment’ for investment, and that it is targeted at market segments offering the greatest growth opportunities.
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November 22, 2021

WTTC Report on Adapting to Endemic COVID-19 – The Outlook for Business Travel

A 27- page report which after an Executive Summary goes on to discuss the context for business travel and how endemic COVID-19 may reshape the sector. Evidence is presented to demonstrate how badly the sector has been impacted but this is countered with a discussion on the opportunities for the sector to diversify.
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November 22, 2021

WTTC: A Net Zero Roadmap for Travel and Tourism

A 59- page report which serves to describe a potential new target framework for the travel and tourism sector in its journey towards becoming ‘net zero’. The report describes the current status quo with regards to the transition to net zero before setting out a target-based way forward and a call to action addressed towards key stakeholders from accommodation, tour operators, aviation, cruise and online travel agencies.
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November 17, 2021

Expedia Travel Recovery Trend Report Q3 2021

The latest Expedia Trends Report finds that travel search volumes saw little overall change during Q3 but that there are encouraging signs of travellers’ willingness to visit cities showing improvements and an increase in business tourism demand. The majority, 70%, of searches were for travel within a 0-30 day window
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November 17, 2021

STR Webinar COVID-19 impact on European hotel performance Nov 21

The fifth STR webinar of 2021 to focus on how Europe’s hotel sector is performing provides a wealth of data and insight in the usual informative and entertaining style adopted by these webinars. A positive tone is set with a belief that many regions will have outperformed expectation in 2021, although not yet at pre-pandemic levels.
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November 17, 2021

ETC Trends and Prospects Q3 2021

A comprehensive look at recent trends and near-term prospects for European tourism which confirms that Europeans did travel in substantial numbers during the peak summer months, but primarily on domestic or inter-regional trips, while long-haul tourism remained in the doldrums. Included in this edition is a feature examining the possibility that the pandemic will have brought an end to an era of increasingly low-cost travel.
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November 17, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 9

The ninth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during September the study found sentiment to have remained high with 66% planning to travel between October 2021 and March 2022 and only 15% now saying they do not plan to travel due to COVID-19.
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October 26, 2021

Webinar: Nordic Get-together #6 Airlines ‘taking off’

Airlines are critical to the overall recovery of the industry, join us and hear how the leading airlines in the Nordic’s give their views and insights. Discussions were around current airline and search booking data from a research partner discussing the following questions: Capacity vs Demand General build-up of route networks Changes to the airlines/airport experience in the future Business vs leisure traffic The importance of leisure business to the airlines Brief look at sustainability and what the airlines are working on
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October 19, 2021

Visit Britain Inbound COVID-19 Sentiment Tracker – Wave 3

A survey of 7.500 potential travellers conducted in later summer 2021 across 13 markets in Europe, Asia and North America with a focus on potential trips to Britain, looking at intentions, the planning process and travel preferences. A panoply of tables and charts helps to fill a comprehensive 128-page report including results for each of the markets covered by the study.
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October 19, 2021

WTTC Government Policies Enabling Travel & Tourism Recovery During COVID-19

A round-up of various policies adopted by governments around the globe to try and support the travel and tourism sector, whether in the form of fiscal measures, liquidity support, protecting workers or facilitating travel.
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October 19, 2021

ETC Handbook: Encouraging Sustainable Tourism Practices

A detailed synopsis that explores what sustainable tourism is, why it is important and what destinations and businesses around the world are doing to encourage its adoption. The centrepiece of the report consists of twenty case studies, but perhaps of equal value are the chapters bookending these case studies which help the reader develop a better understanding sustainable tourism and consider the many challenges faced by entities wishing to adopt such practices.
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October 19, 2021

IATA Air Traveller Response to Covid Wave 7

The latest wave of IATA surveying suggests that air travellers are becoming increasingly frustrated with travel restrictions, believing that it is necessary to learn to live with coronavirus. While providing useful insights it is important to recognise that the study is conducted on behalf of IATA.
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October 19, 2021

Amadeus Rebuild Travel Survey 2021

Findings from a survey of 1,000 international travellers in 9 countries across the globe, which finds that while the majority are eager to travel internationally there remains concern regarding the clarity of guidelines/restrictions as well as the potential risk of catching COVID-19 while travelling.
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October 19, 2021

UNWTO Barometer Sept 2021

The Excerpt from the latest UNWTO Barometer pulls together the latest data on the volume and value of international tourism and sentiment among its panel of tourism experts. While some destinations saw signs of life in international tourism in June and July 2021 the overall picture remains one of diminished international tourism, with inter-regional and especially domestic travel being the mainstay for the tourism industry in many parts of the world.
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October 19, 2021

ETC Long haul travel sentiment barometer 3/2021

The key finding is that while residents in key long-haul markets for Europe are more confident than was the case a year ago, they remain cautious about visiting in the immediate future.
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October 19, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 8

The eighth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during July the study found sentiment to have remained high with 68% planning to travel between July 2021 and January 2022 and only 15% now saying they do not plan to travel due to Covid-19.
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September 30, 2021

ETOA Webinar | Climate action and tourism declaration to delivery

ETOA’s new sustainability partner, Travelife, will join its other partners NECSTouR and Tourism Declares a Climate Emergency to discuss the the Glasgow Declaration, and how its commitments should turn into action.
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September 16, 2021

ETOA Webinar | Europe & Korea – Developing Common Interest in Tourism

Representatives from European destinations, the Korean outbound market and the intermediaries who connect them will meet to discuss the state of play of this market and the opportunities for developing commercial interests.
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September 16, 2021

Data Appeal and Sojern Report: Italian Tourism 2021

A 15-page report considering the performance of the tourism sector during summer 2021 and looking ahead to prospects for autumn. The focus of the report is on Italy, but includes a number of other destinations across Europe. It suggests that while there has been a strong bounce-back pre-Covid levels are yet to be achieved, with August flight bookings to Italy being 46% down on 2019.
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