June 1, 2026
Showcase: Outbound North America 2026 | Closing session
Wrapping up the inaugural Showcase: North America Outbound, where we bring together learning and output from our insight sessions, B2B workshops and meetings.
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June 1, 2026
Showcase: Outbound North America 2026 | The end of easy growth? US Outbound travel explored
This final session of the Showcase takes a wide-ranging look at the US outbound travel market at a time of economic and geo-political uncertainty, demographic change and shifting traveller priorities.
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June 1, 2026
Showcase: Outbound North America 2026 | Focus on the Mexican Traveller
Building on our two previous market comparisons, panellists outline the profile of the Mexican traveller, including socio-economic segments, travel motivations and preferred European destinations.
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June 1, 2026
Showcase: Outbound North America 2026 | Focus on the Canadian Traveller
This session turns attention to the Canadian outbound traveller, highlighting both similarities and important distinctions from the US market.
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June 1, 2026
Showcase: Outbound North America 2026 | Focus on the US Traveller
This session dives into the largest and most influential outbound market in North America: the United States.
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June 1, 2026
Showcase: Outbound North America 2026 | The Function of Travel Advisors in the North American market
Our panel explains how advisors operate in the US, Canada and Mexico, including business models, host agencies, consortia and specialisation trends.
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June 1, 2026
Showcase: Outbound North America 2026 | How Europe can compete for the North American market
This session explores Europe’s competitive position in the North American outbound landscape.
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June 1, 2026
Welcome to Showcase: Outbound North America 2026
This opening session kicks-off the month, as our resident tourism statistics expert, David Edwards, will present an introduction to data and trends in the North American outbound market.
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June 1, 2026
Showcase: Outbound North America Handbook 2026
Following the first edition of Showcase: Outbound North America 2026, we are delighted to share the North America Handbook 2026, sharing insights and practical takeaways.
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May 18, 2026
Lemax Webinar: The Great Divide – three forces splitting the multi-day tour operator market in 2026
Webinar and blog from ETOA members Lemax and our partner at Arival on how technological capability is dividing the multi-day sector.
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May 18, 2026
Open Destinations: Delivering Exceptional Travel Experiences in a Real-Time World
A blog piece from ETOA member Open Destinations on how a traveller's digital journey now forms part of their overall experience.
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May 18, 2026
Booking.com – Travel and Sustainability Report 2026
A 25-page report that details the findings from the latest study by Booking.com into how travellers around the world are tweaking their travel choices in relation to sustainability issues.
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May 18, 2026
Dragon Trail Research White Paper: Luxury Travel Trends
A Dragon Trail Research White Paper that takes an in-depth look at the Chinese High Net Worth Individual travel market courtesy of research undertaken among HNWIs but also analysis and opinion shared by leading industry players. A key conclusion is that this market segment very much prioritises international travel over other forms of expenditure.
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May 18, 2026
Dragon Trail Report: The Value of Travel in a Changing World
A Dragon Trail Research report based on a study of Chinese traveller sentiment that finds outbound travel intentions have softened compared with a year ago, although remains up on levels from 2024. Relaxation and leisure, tasting exotic cuisine and enjoying natural scenery are some of the leading motivations for upcoming outbound trips.
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May 18, 2026
UN Tourism International Tourism Highlights 2025
The latest in the long-running series of “Highlights” reports from UN Tourism, which while full of useful facts and figures it is important to note that the data relates to 2024, and as such provides a valuable glimpse into the past rather than shining a light on the present.
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May 18, 2026
Amadeus – Travel Dreams 2026
A comprehensive 48-page report based on 6,000 interviews with global travellers across leading outbound markets (Australia, China, Germany, India, the UK and US) and 500 interviews with senior hoteliers in the most visited destinations, supplemented with insights from a handful of key DMOs.
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May 18, 2026
ETC Trends and Prospects Q1 2026
The first of the quarterly reports from ETC for 2026 looks back at Europe’s performance during full-year 2025 and how the early, rather turbulent, few months of 2026 have been shaping up, with an estimate that were the conflict in the Middle East to have ended by late April 4% of Europe’s international visitor nights are at risk in 2026.
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May 18, 2026
ETC Monitoring sentiment for domestic and intra-European travel Wave 24
The twenty-fourth wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during March 2026 this wave finds that intentions to travel have climbed sharply compared with a year ago, but Europeans are minded to take trips of a shorter duration with a lower budget.
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May 12, 2026
Middle East Crisis: Impact on European Tourism Businesses
In May 2026, ETOA conducted a survey of its tour operator members to assess the impact of the ongoing Middle East crisis on European tourism businesses.
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May 1, 2026
Showcase: Outbound India Handbook 2026
Following the first edition of Showcase: Outbound India 2026, we are delighted to share the India Handbook 2026, sharing insights and practical takeaways.
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May 1, 2026
Showcase: Outbound India | Breaking into India: Case studies by suppliers & destinations
In this session we hear from a selection of ETOA members who are successfully working with the Indian outbound market.
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May 1, 2026
Showcase: Outbound India | Rethinking Assumptions & Understanding Demand
This session seeks to challenge misconceptions about the Indian outbound travel market.
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May 1, 2026
Showcase: Outbound India | MICE Opportunities: Indian Outbound Business to Europe
In this session, we explore the latest trends, behaviours, and opportunities driving MICE travel from India to Europe.
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May 1, 2026
Showcase: Outbound India | From India to Europe: The Evolving Demand & Product Landscape
Watch this insightful session where industry experts from key operators unpack the latest trends shaping Indian travel to Europe.
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May 1, 2026
Showcase: Outbound India | Entry into the Indian market: Mapping effective distribution channels
This session offers a comprehensive and up-to-date overview of the Indian outbound travel market, with a focus on identifying and navigating key distribution channels.
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May 1, 2026
Showcase: Outbound India | Visas for the Indian Visitor | Rhetoric vs. Reality
In this session we present our findings from our 2025 India Visa survey. Together with our expert panellists we discuss the results.
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May 1, 2026
Showcase: Outbound India | Lessons learned
Wrapping up the inaugural Showcase: India Outbound, we summarised learning and output from our insight sessions, B2B workshops and meetings.
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April 30, 2026
Session Summaries | North American Market Interest Group
A summary of discussion points and takeaways from our North America Origin Market Interest Groups.
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April 30, 2026
ETOA Webinar | Understanding the Japanese Traveller in Europe
This webinar investigates how the market looks in 2026 and what the prospects are. It also defines what Japanese visitors require, when they travel and where they are interested in going.
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April 28, 2026
ETOA Insight | Understanding VAT and Tourism in Europe, with Tom Jenkins
Watch Tom Jenkins, ETOA's CEO, introducing key principles of VAT (Value Added Tax) and its impact on tourism in Europe.
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April 22, 2026
ETOA Webinar | Delivering the Seamless Traveller Experience: Practical Steps for Travel Businesses
Ahead of the Travel Technology Show in London on 24-25 June 2026, this webinar explores how organisations can move from aspiration to delivery.
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April 17, 2026
Pulse Check: Operating environment for tourism – April 2026
ETOA Pulse Check: Our members' opinion on the operating environment in April 2026, compared with same time last year.
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April 17, 2026
Paris Île-de-France Region Tourism Activity Report 2025/26
Tourism activity report for the Île-de-France region. In 2025, the region set an all-time record with nearly €24 billion in tourism benefits.
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April 17, 2026
Data Appeal: 2026 Cultural Tourism in Italy
A report examining what can be learned from the digital traces that visitors to Italy’s cultural attractions leave behind.
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April 16, 2026
ETOA & Trippz Webinar | Tourist Tax: From Back-Office Problem to Better Guest Experience
In this webinar, ETOA and Trippz walk through where enforcement stands today, which markets are moving next, and what it looks like when platforms get this right.
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April 14, 2026
ETOA Webinar | Reform of VAT in travel
Watch this webinar, for a deeper understanding of the Reform of VAT in travel developments, plus an update on German VAT and VAT in the Digital Age (VIDA).
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April 9, 2026
Session Summaries | India Origin Market Interest Group
A summary of discussion points and takeaways from our India Origin Market Interest Groups
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March 19, 2026
Open Destinations: 5 Signs It’s Time to Rethink Your Travel Tech Stack
An blog piece from ETOA member Open Destinations on signs that your business may have evolved faster than your support systems.
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March 18, 2026
ETOA Webinar | Tour Guiding in Europe: Current Challenges
This webinar reviewed the challenges and requirements for both tour guides and the operators that hire them, and shared tips and suggestions.
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February 27, 2026
ETOA Webinar | Marketing the Moments Between: How Destinations Can Drive Demand Beyond Peak Season
As traveller expectations evolve and competition for attention intensifies, destinations can no longer rely on high season alone to deliver growth.
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February 17, 2026
Driving sustainable tourism: GetYourGuide’s impact in Italy
This report sets out to demonstrate that GetYourGuide and the activities sector adds value to Italy’s visitor economy while helping to improve the sustainability credentials of visitors through encouraging visits to places and attractions that would otherwise not be explored.
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February 16, 2026
VisitBritain Report: Economic Value of Tourism in the United Kingdom January 2026
A study that suggests that if we allow for the direct, indirect and induced impacts of tourism, then the tourism sector was worth £206bn to the UK economy in 2024, or 7% of GDP. Forecasts included in the report suggest that annual international arrivals could jump by 14 million by 2035.
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February 16, 2026
Data Appeal Report: Milano Cortina 2026 – How the Winter Olympics will shape tourism
Data Appeal’s report on the impact of the winter Olympics, as well as actions for DMOs and local operators
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February 16, 2026
ETC Long haul travel sentiment barometer 1/2026
Travel sentiment towards Europe appears to have weakened compared with a year ago, although what remains constant is the importance of seeking out value, and the appeal of Europe’s culture and heritage offer.
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February 11, 2026
Arival’s Global Operator Landscape: The State of Experiences Webinars and Summary Report Jan 26
The summary report of Arival’s definitive annual benchmark study of the travel experiences sector.
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January 28, 2026
ETOA Webinar | Inside the Buyer’s Mind: What Tour Operators want for Shoulder and Off Peak products
This webinar offers a buyer-led perspective to help suppliers align their strategies with trade expectations and grow shoulder and off-peak business more effectively.
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January 23, 2026
ETOA Webinar | North America to Europe: Transatlantic Tourism Trends
In this webinar we will discuss how North America has been leading the post-pandemic recovery for inbound tourism in Europe. Although this growth faltered in 2025, early reports from tour operators points to continued, robust demand.
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January 22, 2026
Digital Tourism Think Tank Rural Tourism Renaissance Highlight Report
A study that champions the economic opportunities that tourism can deliver for rural communities, with the authors arguing that facilitating the growth of short-term rental accommodation in these areas is essential.
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January 22, 2026
Data Appeal: 7 Megatrends reshaping international tourism in 2026
A look ahead to some of the themes that may shape international travel in the next twelve months courtesy of assessing a wide array of industry stakeholder musings. Insights regarding both consumer demand and the management of destinations are included.
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ETOA Webinar | Middle East situation