Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
November 8, 2022
YouGov: Youth of today, travel of tomorrow September 2022
A comprehensive study utilising a range of recent YouGov surveys highlighting the travel desires of those aged 18-24, what they are seeking from a travel experience and their relationship with social media and technology.
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November 8, 2022
UNWTO Barometer September 2022
The latest analysis from UNWTO suggests that many parts of the world continued to see a steady recovery in international tourism during recent months, especially in Europe and the Middle East. While sentiment among experts remains positive for the remainder of the year there are growing worries as to the impact of a slowing economy and high levels of inflation.
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November 8, 2022
ETC Long haul travel sentiment barometer 3/2022
While the overall sentiment towards long-haul travel in key markets across the Americas, Asia and the Pacific has improved in recent months the study finds that when Europe is the destination the increase is only marginal.
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November 8, 2022
Amadeus Hospitality Market Insights Report Sept 2022
A report packed with charts detailing hotel performance across leading markets and world regions, focussing on recent trends and forward bookings.
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October 27, 2022
Market Insight Webinar | South East Asian Markets and China
In this webinar, we take stock of the current situation in the region and look at prospects for recovery in 2023 and 2024.
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October 20, 2022
ETOA Webinar | Outlook on Asia demand
In this webinar, we take stock of the current situation in the region and look at prospects for recovery in 2023 and 2024.
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October 10, 2022
Interpreting Tourism Statistics: Webinar and Report
A useful companion document and webinar for those reading tourism statistics, with a digestible look at potential pitfalls when interpreting them.
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October 5, 2022
ETOA & NTC Webinar | The importance of preserving Nordic cultural heritage in Nordic tourism with WTACH
In this webinar we will hear how important this is to tourism globally and look at how tourism itself can ensure that the worlds unique attributes, history and cultural values are celebrated and preserved for generations to come.
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October 5, 2022
Summer 2022 overview and opportunities for 2023
A presentation offering an overview of 2022 Summer season and 2023 opportunities specifically focusing on Italy.
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September 27, 2022
ForwardKeys Webinar | Destination Gateway – Data for destination development
In this interactive workshop, ETOA's data partner, ForwardKeys demonstrated their most recently launched product, the user-friendly, DMO-oriented Destination Gateway.
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September 15, 2022
ETOA & NTC Webinar | The Japanese market: expectation and recovery
In this ETOA / Nordic Tourism Collective webinar, we discuss the current situation of the Japanese market and expectations of recovery. We were joined by in-market partners and Japanese travel and tourism professionals.
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September 13, 2022
ETOA Insights | Summer Season Review and looking ahead
We are delighted to collaborate with our partners at ForwardKeys for a data-driven look at where Europe is now in terms of bookings by source markets, and destinations heading towards a return to pre-pandemic visitor levels.
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September 9, 2022
ETOA Webinar | Origin market insight: North America
In this webinar, we discussed how the North American market is responding to this year’s challenges and preparing for the coming year, also looking at current trends and future bookings.
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September 7, 2022
UNWTO – The Economic Impact of Restricting International Mobility
A report that pulls together a range of data demonstrating the devastating impact that the pandemic and subsequent restrictions on international mobility has had on the tourism sector since 2020.
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September 7, 2022
Amadeus Consumer Travel Spend Priorities 2022
A 15-page report with a focus on the links between travel and fintech based on a survey of 4,500 consumers in June 2022 from France, Germany, UK, USA and Singapore.
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