Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
December 12, 2022
Euromonitor Travel and Hospitality Global Outlook and Innovation Guide
This report looks at the views of both business professionals and consumers, suggesting that technological change and a growing focus on sustainability will be key factors shaping travel and tourism in the next few years.
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December 12, 2022
Expedia Traveller Insights Report Q4 2022
The latest Expedia Trends Report suggests that the volume of traveller searches has plateaued in the most recent quarter after a protracted spell of growth, with a combination of economic woes and worries about geopolitical issues more likely to account for this than a dampening in consumers’ will to travel.
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December 12, 2022
ETC Trends and Prospects Q3 2022
A comprehensive look at recent trends and near-term prospects for European tourism finding that the summer has seen strong demand, especially in Southern and Mediterranean destinations, but that concerns persist about the rebound's longevity due to the impact of inflation and resultant lacklustre consumer confidence.
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December 12, 2022
UNWTO Barometer November 2022
Cautious optimism is the phrase summing up the latest analysis by UNWTO, while there are growing headwinds it is expected that international tourism will reach 65% of its 2019 volume by year end, with Europe one of the strongest performing world regions.
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December 12, 2022
ETC Monitoring sentiment for domestic and intra-European travel Wave 13
The thirteenth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. This wave finds that sentiment continues to be strong with 70% planning a trip in the next six months, but worries about the deteriorating economic situation and inflation continue to increase.
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December 7, 2022
ETOA & NTC Webinar | Digitalisation & tech in travel: expectations
A chronological look at three areas of tech and digitalisation in travel: how the technology has evolved, where we are today and what we can expect in the future.
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December 6, 2022
Wales International Travel Trade webinar | Prospects for inbound tourism into Wales
Webinar on Prospects for inbound tourism into Wales including a presentation on the prospects for Wales in 2023 and beyond, using the latest data drawn from both government and private sources; an account of what will be happening and why people will be visiting in the future and a discussion of what the requirements are for visitors from the main origin markets for Wales.
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December 1, 2022
Tourist Board Insights | Britain
A summary of insight and research published by Visit Britain, including how to access their webinars and events.
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November 30, 2022
ETOA Webinar | Britain and Ireland: Trends and Prospects
How has tourism to Britain and Ireland fared in 2022 and what does next year look like? In this webinar we will set the scene with a data-driven look at the picture for the UK and Ireland in 2022 in terms of performance and trends.
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November 29, 2022
ETOA & NTC Webinar | United Kingdom: market expectations for 2023
In this webinar, we explore how the UK outbound market is shaping up for 2023. How resilient is the market? Are UK travellers prioritising travel over other discretionary spend?
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November 25, 2022
ETOA Webinar | Europe’s border formalities in 2023
An update on Europe’s upcoming new border formalities for visitors and how they will work.
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November 14, 2022
ETOA Industry Briefing | 3rd November 2022
Download the presentations from our Industry Briefing on 3rd November in London.
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November 14, 2022
ETOA Webinar | Tax and tourism – EU options for change to VAT, and Germany’s plans for 2023
In this webinar, Tom Jenkins and David Bennett discuss EU options for change to VAT, and Germany’s plans for 2023.
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November 9, 2022
ForwardKeys Most Visited Destinations Report 2022
Produced for World Travel Market, this ForwardKeys report explores how different destinations have performed in 2022 and what 2023 may have in store for international tourism.
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November 8, 2022
YouGov: Youth of today, travel of tomorrow September 2022
A comprehensive study utilising a range of recent YouGov surveys highlighting the travel desires of those aged 18-24, what they are seeking from a travel experience and their relationship with social media and technology.
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