Chinese Tourism Market European Recovery Plan | European Webinar

26th June 2020

On behalf of the European Travel Commission (ETC) and in response to the exceptional impact of the global health crisis, EuroPass is carrying out a major recovery plan that will collectively promote 20 European destinations to the Chinese market.

This webinar discussed details of the ‘Wanderlust, Wonder Europe’ campaign organised by EuroPass, supported by ETOA, facilitated by ETC and co-funded by the European Union to DMOs. ETOA and EuroPass presented the project action plan and explaining the destination selection process.

DMOs throughout Europe have until 10th July to qualify for match funding from ETC to participate in a long-term China outbound campaign focusing on the FIT market, groups by thematic clusters from wine to Wellness to local products. Project details from use of Key Online Influencers visiting destinations to support from project partners were discussed, with questions from participants across Europe.


  • Tim Fairhurst, Secreatry General, ETOA
  • Nicolas Groelly, Chief Operating Officer, Europass
  • Anna Ndiaye, Project Manager, EuroPass
  • Thibault Lemierre Business Manager, EuroPass

Presentation of the project

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