ETOA Webinar | How does Adventure travel fit into Europe?

For many, Europe is an adventure paradise and is still one of the most popular regions in the world to discover exciting activities, landscapes and attractions.  

In the second episode of our adventure travel webinar series, we take a look at the full range of adventure tourism – from soft adventure to hard core activities and everything in between. We speak with a range of DMCs and suppliers from across Europe who will share their thoughts on how adventure tourism impacts their business, giving examples of how other businesses can leverage this growing market.


  • Alena Dulakova – Founder Tatra Escapes
  • Carlos Picanço – Director of Sales & Marketing, Futurismo Azores Adventures
  • Margit Eskonen – Founder Cahkal Hotel
  • Caroline Phillips – Programme Manager (Europe), Explore Worldwide
  • Kristin Henning – Events Assistant, ETOA
  • Moderated by Mark Wright – Owner & MD, The Adventure Connection

ETOA and The Adventure Connection have joined forces to launch ADVENTURE EUROPE. This B2B Online Marketplace Event will take place on Wednesday 25 September 2024 and is the first event of its kind purely focused on unique, off-the-beaten-track experiences in Europe.

It will connect tourism suppliers offering adventures, activities and local experiences as well as those offering relevant accommodation, transportation and other services with outbound Tour Operators, Agents and Media.

In collaboration with The Adventure Connection: