Diageo webinar | A preview of what’s new at our Visitor Experiences

Whether you specialise in groups, FIT or luxury, Diageo Irish Brand Homes has an experience to make your customer’s visit unforgettable.

Guinness Storehouse tells the story of one of Ireland’s most loved brands. Visitors discover what goes into making each pint, learn about the incredible brand history stretching over 260 years, its iconic advertising, as well as a tasting like no other. The experience unfolds across seven floors, including the highlight for many visitors – the famous Gravity Bar, where visitors can enjoy unparalleled panoramic 360⁰ views of Dublin city.

Just metres from the Home of Guinness is Roe & Co Distillery, the home of cocktail exploration and the fastest growing premium Irish whiskey in the world. Located in the heart of Dublin’s distillery district, visitors at Roe & Co are treated to a rich, rewarding, and intimate whiskey experience focusing on cocktails crafted with this elegant and refined whiskey.

An hour’s drive to Ireland’s sunny South East will bring you to the recently reopened Smithwick’s Experience located in the medieval city of Kilkenny. This one-of-a-kind experience, located in the heart of the old Abbey Quarter, honours Ireland’s most popular ale and its 300-year history. Make sure to stop by the Barrel Yard, the ideal space for visitors and tour groups alike to relax before and after their visit.

During this webinar, we took participants for a trip to the Brand Homes, some of the most famous brands in the world, to learn about how they can leave their guests with a ‘taste for more’ in Ireland.


  • Ashleigh Davidson, Commercial Manager, Diageo Irish Brand Homes

Moderator: Nadia Falchi, Marketing Executive, ETOA