ETOA Webinar | Mega Events and Tourism – Coasting or Hosting?

Right in the middle of Paris 2024, we discuss how large-scale sporting events and destinations work together . Do they ever hold out on the promise of tourism bounty? Is it always a case of overestimated benefits v underestimated costs? In this webinar, you’ll hear view of Andrew Zimbalist, economist, and author of Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup.

Topics of discussion will include:

• What is the true legacy of hosting mega events?
• What does hosting a mega event achieve in the long run?
• Why are costs for mega events repeatedly underestimated?

There will be an opportunity to ask questions before the webinar – so respond to this email with any questions. Otherwise, as usual, you’ll be able to ask questions during the webinar based on the discussion.

Panellists:

• Andrew Zimbalist – Economist and Author
• David Edwards – Tourism Insight Expert, ETOA
• Tom Jenkins – CEO, ETOA