Insight Hub

Month: April 2021

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April 26, 2021

STR Blog: Travel Barriers after lockdown

A short blog article from STR shining a light on some of the findings from a recent poll of more than 1,300 global travellers. The article discusses the barriers influencing travellers’ decisions not to book or undertake overnight trips including government restrictions, the behaviour of other travellers and financial concerns such as the challenge of getting a refund.
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April 26, 2021

ALVA UK Attractions Recovery Wave 7

The seventh wave of a sentiment tracker looking at the views of the attractions-going population in the UK. The numbers saying that they will return to visiting attractions once permitted continues to edge up while those saying they are unlikely to return for a long time edge down in number, but remain around one-in-three. A key learning is that those who have received a vaccine are less cautious about visiting attractions than others, providing signs of encouragement for later in the year.
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April 26, 2021

IATA Air Traveller Response to Covid Wave 5

The fifth wave of sentiment tracking by IATA brings to the surface the opinions of recent fliers from 11 countries around the world. Findings include that two-thirds report restrictions have negatively impacted their quality of life, that 84% won’t travel if there is a chance of quarantine and nine-in-ten say that governments should standardise protocols relating to vaccination and testing.
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April 26, 2021

ETC Monitoring sentiment for domestic and intra-European travel Wave 6

The sixth wave of online research looking at the extent to which Europeans are planning travel, their concerns and what factors are likely to influence behaviour. With fieldwork during February the study found sentiment to have improved slightly compared with the previous wave, a trend now becoming well established. Little change was found in what is worrying consumers (air travel, quarantine, getting sick while away) or those factors likely to encourage them to book travel (flexible cancellation policies, removal of travel restrictions and vaccine deployment).
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