GEM Conference 2025 Presentations
We held our 2025 GEM conference on 3rd November at the Mermaid Theatre in London. The theme of the event was the future of travel. In the morning we focussed on AI, looking at hype versus hope for how AI will affect the way we do business, as well as a more detailed dive into AI for marketing.
The afternoon was given to future skills development, as part of ETOA’s participation in the EC-sponsored PANTOUR project on future skills in tourism. We discussed what tourism jobs will look like in five years’ time, and delved deeper into the three skills pillars of the PATONUR project – digital, social and green.
You can download the presentations here:
Zeero – Registration and Welcome Sponsor
AI: Navigating Hype Versus Hope
Joshua Ryan-Saha, Director of Travel Tech, Edinburgh Futures Institute
Travel Transformed: Harnessing AI to Engage Today’s Traveller
Dan Taylor, Partner, SALT.agency
What DMOs Really Want: Getting Partnership-Ready for WTM
Jonah Whitaker, MD and Emma Rowan, Account Director, Black Diamond
ETOA Briefing & Insights
Tom Jenkins and Adele Youngs, ETOA
ETOA is delighted to partner with Costa Blanca for a special trade event designed to connect leading European buyers with key tourism professionals from Spain’s stunning Mediterranean coast.
Dates:
18–20 February 2026
Registration and information here
PANTOUR Conference Presentations
The Changing Landscape in Tourism Careers
Corne Dijkmans, Associate Director of Research, Breda University of Applied Sciences
Day-to-day Green Skills For All Tourism Professionals
Alison Atkinson, Commercial Director, Avanti Destinations
Tim Fairhurst, Director General, ETOA
Future-Proofing Tourism: Solving the Digital Skills Challenge
Dimitrios Buhalis, Director eTourismLab, Bournemouth University