Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
March 6, 2025
Arival Guide to OTAs & Digital Distributors
A comprehensive directory of OTAs and online resellers for operators of tours, activities and attractions from our partners at Arival.
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March 6, 2025
Arival Guide to Choosing a Booking System
A summary of the comprehensive guide from Arival on how to choose a booking system.
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March 5, 2025
ETOA & Travel Tech Show Webinar | Reaching the Elusive Goal: Lower Costs, Greater Efficiency, Better Customer Experience
Reaching the Elusive Goal: Lower Costs, Greater Efficiency, Better Customer Experience
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March 4, 2025
WeTravel – Travel Trends Report 2025
The third annual stocktake courtesy of WeTravel based on the findings from their survey of multi-day group travel operators from across various tourism sectors.
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March 4, 2025
Arival on The Power of Events: How Sports and Performing Arts Drive Tourism
Insights on the key trends around events, from event booking trends, to how and when travellers choose and purchase events and the related travel, from our partners at Arival.
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March 4, 2025
EUROCONTROL Seven Year Forecast 2025-2031
The latest periodic forecast from EUROCONTROL covering their projections for the number of flight movements in Europe during the next seven years.
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March 4, 2025
UN Tourism Barometer January 2025
In its first analysis of the year UNWTO find that in 2024 international tourism recovered to 99% of its pre-pandemic levels. The agency forecast that international tourism arrivals will grow by between 3% and 5% in 2025.
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March 4, 2025
ETC Long haul travel sentiment barometer 1/2025
Travel sentiment towards Europe is somewhat less positive for the year ahead than had been the case twelve months ago, with this especially apparent when thinking about travel in the first four months of 2025
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March 4, 2025
ETC Trends and Prospects Q4 2024
A detailed review of the latest trends and near-term prospects for European tourism that notes the preference for value-driven experiences among consumers who are also seeking out off-season travel and destinations perceived as “affordable”.
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March 3, 2025
Arival Glossary of Terms: Travel Distribution & Technology
A helpful list of travel distribution & technology terms from our partners at Arival.
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February 13, 2025
Nordic Tourism Collective: Cybersecurity primer with Furney Brown
Cybersecurity primer session, with real industry examples, practical tips and a free downloadable companion booklet.
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February 12, 2025
ETOA Webinar | Inverting the population pyramid: Opportunities and challenges of changing demographics
With many travel jobs relying on young workers, how can the industry navigate a potential labour shortage in future? What new opportunities can be found in these societal shifts?
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February 11, 2025
Nordic Trend Tracker February 2025
Report from our partners at the Nordic Tourism Collective tracking 2024 trends across the Nordics and Baltics via their Trendtracker facility. North America and DACH speaking countries still remain the most valuable source markets for suppliers in this region.
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January 22, 2025
ETOA Webinar | AI for 2025’s Hot Topics: Crowding, Visitor Dispersal and Traveller Reviews
In this member-exclusive webinar, we look at the use of AI to deep dive into new data sources and build impact models to understand visitor behaviour in-destination.
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January 21, 2025
Global Accessibility Report from City Destinations Alliance
With one-in-six of the global population having some form of accessibility needs the report takes a look at various initiatives being pursued by destinations to ensure they are welcoming to all visitors, and the steps that destinations can take to progress their understanding of accessibility.
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