Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
July 6, 2026
SHOP Fast Track | Data and Sentiment for Off-Peak demand
In this SHOP Fast Track session, Data Appeal’s Hannah Babineau explores off peak and low season travel trends across Europe.
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July 6, 2026
SHOP Fast Track | Spreading the Benefits – Insights on visitor dispersal in Italy
In this session, Pio Macchiarulo from GetYourGuide shares findings from a sustainability impact study in Italy.
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July 6, 2026
SHOP – Shoulder & Off-Peak Handbook 2026
Following SHOP 2026, we're pleased to share this handbook, packed with insights and ideas to help extend the season and diversify itineraries.
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June 24, 2026
Session Summaries | China Origin Market Interest Group
A summary of discussion points and takeaways from our China Origin Market Interest Groups in 2025.
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June 23, 2026
Middle East Crisis: Impact on Buyers of European Tourism Services | June 2026
In May 2026, ETOA conducted a survey of its tour operator members to assess the impact of the ongoing Middle East crisis on European tourism businesses.
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June 23, 2026
Middle East Crisis: Impact on European Suppliers and Destinations | June 2026
End of May, ETOA conducted a new survey to Suppliers and Destinations members to continue assessing the impact of the ongoing Middle East crisis on European tourism businesses.
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June 18, 2026
ETOA Webinar | New UK Employment Regulations
We ran a webinar with CMS that covered regulations on unfair dismissal, zero/low hours workers, collective redundancy changes, harassment and trade unions.
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June 17, 2026
Beyond Paris: GetYourGuide and the new geography of French tourism
This GetYourGuide and Formules study highlights how experience-led travel is spreading visitor spending beyond traditional hotspots, supporting local economies, extending stays and generating an estimated €5.6 billion economic impact across France.
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June 17, 2026
Amadeus – Global Mobility Trends: Decoded
The report reflects on mobility not simply in terms of how we travel but how consumers connect with the world through technology, prior, during and after a trip courtesy of a detailed consumer survey and conversations with leading industry representatives involved in the provision of traveller transfer services.
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June 17, 2026
UN Tourism Barometer May 2026
The first Barometer to be published after the outbreak of conflict in the Middle East unsurprisingly notes growing uncertainty facing the sector, but nonetheless reports that international tourism grew at a rate of 2% in the first quarter of this year.
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June 1, 2026
Showcase: Outbound North America 2026 | Closing session
Wrapping up the inaugural Showcase: North America Outbound, where we bring together learning and output from our insight sessions, B2B workshops and meetings.
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June 1, 2026
Showcase: Outbound North America 2026 | The end of easy growth? US Outbound travel explored
This final session of the Showcase takes a wide-ranging look at the US outbound travel market at a time of economic and geo-political uncertainty, demographic change and shifting traveller priorities.
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June 1, 2026
Showcase: Outbound North America 2026 | Focus on the Mexican Traveller
Building on our two previous market comparisons, panellists outline the profile of the Mexican traveller, including socio-economic segments, travel motivations and preferred European destinations.
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June 1, 2026
Showcase: Outbound North America 2026 | Focus on the Canadian Traveller
This session turns attention to the Canadian outbound traveller, highlighting both similarities and important distinctions from the US market.
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June 1, 2026
Showcase: Outbound North America 2026 | Focus on the US Traveller
This session dives into the largest and most influential outbound market in North America: the United States.
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