Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
March 7, 2025
Arival: Five Travel Trends to Watch in 2025
From AI to OTAs, overtourism to private tours, here’s how the latest tourism trends are evolving, what’s next, and why they matter to experience operators.
More
March 7, 2025
Arival: How Affluent US Millennials Are Changing Travel Planning
The latest report from our partners at Arival on affluent experiences travellers from the USA: Who they are, what they want, and why they’re so important to operators and sellers of tours, activities & attractions.
More
March 7, 2025
Arival: 5 Ways to Attract the US LGBTQ+ Experiences Traveller
LGBTQ+ travellers from the USA spend and do more on vacation, but they also expect a little more. Five essential insights from our partners at Arival on how to attract this lucrative market.
More
March 6, 2025
Arival Guide to OTAs & Digital Distributors
A comprehensive directory of OTAs and online resellers for operators of tours, activities and attractions from our partners at Arival.
More
March 6, 2025
Arival Guide to Choosing a Booking System
A summary of the comprehensive guide from Arival on how to choose a booking system.
More
March 5, 2025
ETOA & Travel Tech Show Webinar | Reaching the Elusive Goal: Lower Costs, Greater Efficiency, Better Customer Experience
Reaching the Elusive Goal: Lower Costs, Greater Efficiency, Better Customer Experience
More
March 4, 2025
WeTravel – Travel Trends Report 2025
The third annual stocktake courtesy of WeTravel based on the findings from their survey of multi-day group travel operators from across various tourism sectors.
More
March 4, 2025
Arival on The Power of Events: How Sports and Performing Arts Drive Tourism
Insights on the key trends around events, from event booking trends, to how and when travellers choose and purchase events and the related travel, from our partners at Arival.
More
March 4, 2025
EUROCONTROL Seven Year Forecast 2025-2031
The latest periodic forecast from EUROCONTROL covering their projections for the number of flight movements in Europe during the next seven years.
More
March 4, 2025
UN Tourism Barometer January 2025
In its first analysis of the year UNWTO find that in 2024 international tourism recovered to 99% of its pre-pandemic levels. The agency forecast that international tourism arrivals will grow by between 3% and 5% in 2025.
More
March 4, 2025
ETC Long haul travel sentiment barometer 1/2025
Travel sentiment towards Europe is somewhat less positive for the year ahead than had been the case twelve months ago, with this especially apparent when thinking about travel in the first four months of 2025
More
March 4, 2025
ETC Trends and Prospects Q4 2024
A detailed review of the latest trends and near-term prospects for European tourism that notes the preference for value-driven experiences among consumers who are also seeking out off-season travel and destinations perceived as “affordable”.
More
March 3, 2025
Arival Glossary of Terms: Travel Distribution & Technology
A helpful list of travel distribution & technology terms from our partners at Arival.
More
February 13, 2025
Nordic Tourism Collective: Cybersecurity primer with Furney Brown
Cybersecurity primer session, with real industry examples, practical tips and a free downloadable companion booklet.
More
February 12, 2025
ETOA Webinar | Inverting the population pyramid: Opportunities and challenges of changing demographics
With many travel jobs relying on young workers, how can the industry navigate a potential labour shortage in future? What new opportunities can be found in these societal shifts?
More