Insight Hub
Statistics, opinion and research
ETOA webinars and masterclasses
Articulating the value of tourism in Europe
The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.
For queries about the Insight Hub please email insight@etoa.org
September 30, 2025
WTTC Managing Destination Overcrowding: A Call to Action from the Travel & Tourism Private Sector
WTTC report suggesting that management of destinations alongside wise investment is crucial for the full benefits that tourism can bring to local economies. It proposes that many of the challenges claimed to be a result of high tourist volumes are in fact emblematic of broader headwinds facing urban areas and those overseeing their development.
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September 30, 2025
UN Tourism Barometer September 2025
UN Tourism Barometer from September 2025, headlining that international tourism increased at an annual rate of 5% in the first half of 2025, taking the tally to 4% above 2019 levels.
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September 26, 2025
Session Summaries | North American Market Interest Group
A summary of discussion points and takeaways from our North America Origin Market Interest Groups.
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September 25, 2025
ETOA Rome Social Event Presentation September 2025
The presentation from ETOA's Rome social event in September 2025.
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September 24, 2025
Euromonitor Webinar: The Outlook for European Inbound Tourism
Join Euromonitor’s Alexander Göransson in this webinar exploring the latest trends in luxury tourism. Discover which markets are driving growth, what affluent travellers are looking for, and how sustainability is shaping their travel choices.
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September 22, 2025
Scotland’s Visitor Economy: A VisitScotland Presentation
VisitScotland's presentation on their visitor economy from our Edinburgh social event in September 2025.
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September 17, 2025
ETOA and ZEERO Webinar | Climate Action and Sustainable Fuels
The North American student and youth market for Europe is rebounding, and promising strong growth in the next two years. Pan-European in scope, is a vital sector. Important in itself, it acts as an introduction to Europe as a destination for a new generation of clients.
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September 12, 2025
Session Summaries | China Origin Market Interest Group
A summary of discussion points and takeaways from our China Origin Market Interest Groups in 2025.
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September 10, 2025
B4B Payments: Transforming Travel Finances – Acacia Africa Case Study
Case Study from B4B Payments on how Acacia Africa introduced real-time financial monitoring into their travel business.
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September 2, 2025
ETOA Webinar | Student and Educational Tourism in Europe
The North American student and youth market for Europe is rebounding, and promising strong growth in the next two years. Pan-European in scope, is a vital sector. Important in itself, it acts as an introduction to Europe as a destination for a new generation of clients.
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August 28, 2025
Toposophy Interactive White Paper : What shapes perceptions in today’s travel decisions?
This is an interactive report that explores how fast-changing geopolitics can influence the choices that international travellers make and the reputation of destinations around the globe.
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August 28, 2025
Data Appeal on Coolcations and Green Tourism: Five Trends Transforming Northern European Tourism
The report cites five trends evident in Scandinavian tourism, explores how Helsinki is making a success of sustainable tourism development and endeavours to identify the ways in which destinations can use data to gain a competitive advantage.
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August 28, 2025
ETC Monitoring sentiment for domestic and intra-European travel Wave 22
The twenty-second wave of online research looking at the extent to which Europeans are planning to travel within Europe, their concerns and the factors likely to influence their behaviour. With fieldwork during May this wave finds that 77% Europeans are planning to travel between June and November, the highest proportion since the immediate post lock-down spike.
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August 28, 2025
ETC Trends and Prospects Q2 2025
A detailed review of the latest trends and near-term prospects for European tourism. It takes stock of the growing need for tourism strategies to strike a balance between an appetite for demand growth and frustrations of residents in some parts of Europe about the negative consequences of high visitor volumes.
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August 21, 2025
ETOA & NTC Webinar | Poland – The most exciting emerging market
Poland’s growing economy is fuelling rapid growth in outbound tourism, making it one of Europe’s most exciting emerging markets.
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