The ETOA Insight Hub presents a rich statistical and insights service for our members, partners and stakeholders. Its aim is to provide up-to-date research, actionable insights and opinion pieces on the topics that matter to our members. Additionally, it serves to demonstrate the value of tourism to global and local economies, lending weight to our lobbying activities and supporting our vision of Better Tourism in Europe.

For queries about the Insight Hub please email insight@etoa.org

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Members
April 23, 2025

TerraVerde on UK Travel Companies and Sustainability

Article from ETOA Climate Action Partner, TerraVerde on the top 50 UK travel companies and how they measure up against key sustainability markers.
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April 15, 2025

ETOA Webinar | What’s in store for inbound demand for Europe from North America?

North America has led the recovery of inbound demand for Europe.
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Members
April 3, 2025

Travel Tech Show: One quarter of travel operators yet to implement AI

Registration for the TravelTech Show is now open and ahead of the event taking place at the end of June, new data reveals that once again, AI is set to dominate travel operators’ technology budgets for the year ahead.
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March 28, 2025

Pulse Check: Operating environment for tourism in 2025 versus 2024

ETOA Pulse Check: Our members' opinion on the operating environment in 2025 so far, compared with 2024.
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Members
March 11, 2025

ETOA & Arival Webinar | Attraction Ticketing: The Future of Access to Europe’s Top Sites

Attraction Ticketing: The Future of Access to Europe’s Top Sites
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Members
March 7, 2025

Arival’s Global Operator Landscape: The State of Experiences (3rd Ed. 2024)

Arival’s annual in-depth study of the global operator industry is a detailed look at travel’s third-largest sector: experiences. Based on a survey of more than 7,000 operators worldwide, the report provides a comprehensive view of the state and structure of the tour, activity and attraction marketplace. This report covers key trends in market structure and firmographics, sales and distribution, technology and product development.
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Members
March 7, 2025

Arival: Five Travel Trends to Watch in 2025

From AI to OTAs, overtourism to private tours, here’s how the latest tourism trends are evolving, what’s next, and why they matter to experience operators.
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Members
March 7, 2025

Arival: How Affluent US Millennials Are Changing Travel Planning

The latest report from our partners at Arival on affluent experiences travellers from the USA: Who they are, what they want, and why they’re so important to operators and sellers of tours, activities & attractions.
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Members
March 7, 2025

Arival: 5 Ways to Attract the US LGBTQ+ Experiences Traveller

LGBTQ+ travellers from the USA spend and do more on vacation, but they also expect a little more. Five essential insights from our partners at Arival on how to attract this lucrative market.
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Members
March 6, 2025

Arival Guide to OTAs & Digital Distributors

A comprehensive directory of OTAs and online resellers for operators of tours, activities and attractions from our partners at Arival.
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Members
March 6, 2025

Arival Guide to Choosing a Booking System

A summary of the comprehensive guide from Arival on how to choose a booking system.
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Members
March 5, 2025

ETOA & Travel Tech Show Webinar | Reaching the Elusive Goal: Lower Costs, Greater Efficiency, Better Customer Experience

Reaching the Elusive Goal: Lower Costs, Greater Efficiency, Better Customer Experience
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Members
March 4, 2025

WeTravel – Travel Trends Report 2025

The third annual stocktake courtesy of WeTravel based on the findings from their survey of multi-day group travel operators from across various tourism sectors.
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Members
March 4, 2025

Arival on The Power of Events: How Sports and Performing Arts Drive Tourism

Insights on the key trends around events, from event booking trends, to how and when travellers choose and purchase events and the related travel, from our partners at Arival.
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Members
March 4, 2025

EUROCONTROL Seven Year Forecast 2025-2031

The latest periodic forecast from EUROCONTROL covering their projections for the number of flight movements in Europe during the next seven years.
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